The good news for those of you looking for the best football betting sites is that you’re spoiled for choice, with a huge variety of options available to the modern online bettor. The bad news is there’s so many football betting online options out there, you may not know where to begin.
That’s where we come in. We’re here to help you find the best bookies for betting on football online, including what goes into our recommendations, what you should be looking for, the markets you can take advantage of and generally what you can expect as an Australian online. Spoiler alert, it’s probably a great deal more than you expected.
What makes the best sites for football betting online?
We want you to think of this guide to finding the best football betting websites to be a partnership. Here, we’ll be breaking down five of the most important things that we consider to be integral parts of the best football betting sites out there. This should give you an idea of just how much goes into one of our recommendations. But also, it should provide some guidance as to what you should be looking for as well.
Remember that while we recommend only the best, the marketplace is such that it’s an increasingly long list. This is a great thing for sure, but means we can only take you so far. You’ll need to decide which best suits you amongst our recommendations. There’s often no objectively superior operator amongst the finest examples. So, this breakdown of our five top criteria for football betting is also to help you understand what to look for, as well as how we distinguish the best football betting websites.
#1 – Market variety
As football betting online is so massively popular, you also get to enjoy a huge variety of markets, as bookmakers do everything they can to provide the finest possible betting experience. While many people may still be content with simply backing which team they think will win, others like to think outside the box. You can back tournament winners, choose whether or not the goals will be under or over a certain amount, bet only on the first half or even on how many yellow and red cards will be handed out. And these are just some of the most common examples.
Really, the only limit here is the imagination of the bookmaker. This is one area in which betting on football online has an advantage on almost all other kinds of sports betting. The best tennis betting sites, for instance, or the best cricket betting sites are not expected to have the incredible variety of markets that football does. It all comes down to the versatility of the sport backed up by an immense popularity.
These extra markets also provide hidden depths. Consider how handicap betting can level the playing field between mismatched teams and make even the most one-sided affair exciting. Or how goals markets can make you think about what kind of game is going to be played, not necessarily who will win. All these markets provide more opportunities for different ways to bet too, making more markets a triumph in entertainment and strategy. There’s nowhere our standards are higher in this regard than in the best football betting sites.
#2 – Live coverage
There are few greater joys in the world of online gambling than betting on football online live. It changes the entire dimension of football betting online from something that’s decided beforehand and is then passively observed, to something which is a fluid set of decisions that you can largely control until they reach their inevitable conclusion. When it comes to the best football betting websites for live betting, we’d say the two most important considerations are availability and quality.
Let’s start with the availability we look for on the best football betting sites. Obviously, game coverage is the first thing. Once again, popularity benefits you here, as you can often find a huge selection of games available to bet online. From all around the world and from small events to international juggernauts, we are very much of a ‘more the merrier’ opinion when it comes to live betting.
Then there’s the availability of live streaming. This is beyond the control of the operator to an extent because games are often licensed to various networks. However, they all share this issue, so there’s an even playing field. Again, we see no downside to having more. Finally, there’s the specific markets – what you can bet on live and if you can cash out on the majority of events.
In terms of quality, well, that’s about how well the site manages betting on football online live. We want to know if the responses are quick because that can have a tangible effect on your ability to respond effectively. Also, how well the game can be followed is vital for this: is the live stream smooth or are there alternatives if that’s not available? The quality of live streaming, once again, is especially high for football, comparable to betting on horse racing online.
#3 – Quality odds
The importance of quality odds is consistent across all sports betting, whether it’s betting on football online, betting on rugby, or betting on pretty much anything else you could think of. Odds are a representation of the bookmaker’s prediction of the likelihood of that market, and vitally, they’re a reflection of your return should your bet be successful.
Don’t worry if that sounds complicated: the best football betting sites should allow you to simply see your returns when you make your selection and put in your stakes on the betting slip. If this isn’t clear, then there’s plenty of other options for football betting online. But quality odds are far more than simply being as easy to understand as betting on football online itself. They should also give you the best possible returns. It really is that simple – the most money you can get for an equivalent bet, the better.
The good news here is that because football is so competitive, you can often get truly excellent odds, with low margins in the favour of the bookmaker. No operator ever consistently has the best odds on every market – it’s logically not possible to do so and stay in business. But there are many betting on football online options which consistently offer generous odds: more so than most other sports.
#4 – Usability
Football betting online is something that crosses boundaries in a way that other sports can only dream of. Indeed, you might know of people who don’t gamble with the exception of huge events like the World Cup. It’s also one that crosses generations. In other words, we’re well aware that plenty of you who are looking for the best football betting sites are not necessarily those who are used to using betting sites.
So, with that in mind when checking out an operator – even more than usual – we’re looking for those that we imagine anyone could utilise: from registration through banking, finding the right operator and then making their stake. More specifically, registration forms should be easy to understand and complete. The banking variety should not just be available but also the entire process should be as straightforward to understand as it is to use.
This also is vital when it comes to terms and conditions. We examine them thoroughly but anyone should be able to understand everything they need to about the site without any kind of hidden hoops to jump through. Finally, everything should be easy to find from the biggest tournament to a third division match between teams few have heard of outside their local fans.
If a betting site can balance this with a depth of variety, then we’ve found a site truly special one that everyone, from technological naturals to those more used to a brick and mortar bookmaker, can enjoy. It’ll also be one worthy of consideration for our recommendations.
#5 – Mobile accessibility
It’s impossible to deny just how important mobile accessibility is for football betting online. We want the best football betting sites to have as broad an appeal as they possibly can, and that means great mobile accessibility.
Betting on football online has a massive audience and plenty of those people prefer to bet on mobile. For more and more people, tablets or phones are how they primarily access the internet. That means that for many, it’s the only option for football betting online. Of course, we’re not just looking at mobile accessibility but quality too, as we have all the same expectations for variety and buttery smooth design quality. This is very important for following a fast-paced live football match.
Of course, these five things aren’t everything we’re looking for from the finest football operators out there. There’s plenty of things that we just want out of great bookmakers generally that also are vital to getting a recommendation from us as a football site.Security, for instance, is absolutely fundamental to the success of any site. Without proper licensing, encryption and responsible gaming measures they will certainly not be getting a recommendation from us.
Another example is the need for a dependable selection of banking options. You can have the finest site for betting on football online but if you don’t have any way of depositing funds, all those markets don’t matter much. Other vital examples include design quality and customer service. All of these are absolutely important to your betting experience, and more. The reason we did not single them out like we did for our other criteria is that they’re equally important across pretty much every kind of sports betting you can think of.
We chose to highlight the five examples above as vital for separating the best from the rest when it comes to betting on football online because they’re either especially important or of an exceptionally high standard for football betting online when compared with most other sports. In other words, if we’re trying to choose between two great options for football, what would be the things we’d focus on – that’s our criteria here.
Narrowing down what’s right for you
We talked earlier about how important it is not just to find the right betting site, but the right one for you. And we thought it was a good idea to go into a little bit more detail about what that means because a lot of people struggle to know what to look out for when it comes to making that final decision. Of course, all the site elements we’ve discussed are vital, particularly that top five. However, to go from objectively good to what is ideal for you and how you like to bet, you first need to consider where your priorities are.
So, for instance, you may have two operators which are equally excellent in pretty much every respect. But, one is more focused on their desktop product while the other is available exclusively on mobile. Hypothetically, in this instance, we can’t say for sure which is better for you because it comes down to how you prefer to bet, as opposed to anything objective. Or, let’s say that one site has more focus on accumulators than single bets. Again, it’s just a matter of preference.
Essentially, among the best sites out there, there’s plenty of equal but different options. So, have a think about what you’re looking for out of your best football betting sites. Once you’ve figured that out and with our guidance, you’ll be well on your way to finding your ideal virtual betting home. What we do is ensure that you know where to find quality and from there, the specifics are up to you.
The legality of Australian football betting markets
How football betting online compares to other countries largely depends on the law, and there is indeed quite a complicated legal history surrounding online gambling in Australia. However, there are two reasons that this should not be of too much concern for you.
First and foremost, the laws are aimed at the bookmaker and not the player. It’s up to them to ensure that they maintain the strict standards set out, for your safety, by the Australian government. In addition, most of the tougher restrictions you may have heard of are focused on the casino and poker elements of betting sites.
Let us put it to you simply: all you have to concern yourself with in regards to the law is that the betting site you choose is properly licensed, which in Australia is through the Northern Territory Racing Commission. As long as they are legitimate and secure, you can bet on football to your heart’s content.
Conclusion: A huge choice of fab footie betting sites
Perhaps it’s because Australia has a reputation for some of its gambling laws being rather convoluted that some people have gotten the wrong impression about how it compares to some of the rest of the world, especially liberal areas like Europe. Let us be absolutely clear, as an Australian, you have access to a selection of football betting options that is as vast and just as high quality as anywhere else on the big blue marble we call Earth. And that is fitting too, when you consider that there’s arguably no country as passionate about sports betting as Australia.
That means that not only can you afford to be picky, but you should never settle for anything less than the absolute best football betting sites for you. Our job is to help you figure out exactly what this is through the toughest testing and most rigorous standards we can possibly conceive. With us, only the absolute finest will do, not just for an Australian market, but against any market in the world.
Unibet Australia offers more than 250,000 sports betting opportunities every year
Highly intuitive betting platform with plenty of stats at your fingertips
Super-fast responses from the betting line and live chat support
Best Football Betting Sites FAQ
⚽Which is the best betting site for football?
There’s a huge selection of high quality betting sites offering a wide selection of football markets. Not only is football one of the most varied sports when it comes to different betting markets, but it’s also hugely popular. That means there’s fierce competition amongst operators to be the best. We analyse everything from odds to markets, site design to security to help you know which sites make the cut for our recommendations. From there, you can find the one that suits your individual preferences the best.
❓Is betting on football online legal in Australia?
The laws around online gambling in Australia can be confusing. However, there’s no need to be confused when finding your perfect site for football betting. We clarify everything you need to know, from licensing of operators to how to determine which sites are best for football markets. That way, you can find your ideal football betting operator with complete peace of mind.
💻How do I sign up to the best betting sites for football?
With football being such a popular sport, many people who place a wager on big football tournaments aren’t online betting regulars. That’s why it’s more important than ever for them to offer a clear and easy registration process. This is just one of the things we analyse in our operator reviews, alongside site design, odds, market variety, banking processes, licensing and more. Read more to find your ideal football betting operator.