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Narrowing down the best online betting sites is no easy task. The UK bookmaker market is particular crowded, that's why our experts have ranked every site to help those who are looking for a leading experience when sports betting online.
You'll find a full list of online bookmakers available in the UK. Each of them is licenced and secure meaning you can bet with confidence. Find key factors to consider when selecting a site to play at and tips for maximising your enjoyment. Regardless of what you're looking for in a betting site, you'll find all the information you need.
We've found that the best online bookmakers are those betting sites who can be counted on to give you a legal, safe and fun way to bet on sport. Not only will you get competitive odds for all top sports, but you'll also get a helping hand with the best online betting deals and the greatest range of ways to put your bets down.
This all should help you get a better experience of enjoying sport and celebrating a decent win when the sports results come in.
We’ve had plenty of experience in dealing with rubbish betting sites and we don’t want you to suffer the same fate. So we’ve assembled a team of betting experts who’ll help you with anything from finding the best Premier League odds to hunting down the perfect rugby betting bonus. Here are five mini-reviews of some top UK betting sites to get you started:
BetMGM have certainly made an impression since they arrived on the UK betting scene in 2023. Having now released an app, they offer a well-rounded betting experience to players.
They are clearly intent on trying to establish some brand loyalty, with lots of ongoing promotions and prediction games and not to mention their impressive welcome bonus which delivers one of the highest values when requiring just a £10 deposit.
Backed by the same ownership as LeoVegas, this household name in the US are showing that they can deliver on this side of the Atlantic too. They're currently rated as one of the best online betting sites for 2024.
Betfred is one of the longest-running sports betting brands in the UK. While it was launched way back in 1967, Betfred have kept up with the times in the internet betting era too and will give you a modern way to bet on sport from your device.
There’s a great welcome bonus that’ll give you £50 in bonuses for making a £10 qualifying bet. That's one of the best offers on the market right now.
With a solid selection of markets, competitive odds and unique features such as Double Delight, Hat-Trick Heaven and Acca Flex, it's easy to see why Betfred retain their status as a top UK bookmaker.
Bet365 is one of the best UK bookmakers online and they continue to strengthen their game with some impressive features and offers.
Their new customer welcome offers sees punters receive £30 in free bets after they have deposited £10.
It is an easy offer to activate. Customers have to open up a new account and make a qualifying deposit between £5 and £10. Then you have to place the bets to the value of your qualifying bet and allow these to settle. The free bets will then be available in your account.
It is an impressive welcome offer, but Bet365 live to pride themselves on their live streaming format. Customers can watch a wide range of sporting events including football, tennis, cricket, horse racing, NFL and rugby league.
As long as your account is funded or a bet has been placed 24 hours previous, then the games will be available live online.
This is another major betting brand who has been creating a stir in the UK market recently. LiveScore Bet excel at offering a wide range of betting markets as well as a slick mobile app.
This newer entrant into the online betting site scene have established quite a reputation since their 2020 launch. There's a straightforward and valuable welcome bonus, 24/7 support and a great suite of ongoing promotions centered around popular markets like their Bet Builder.
For those who are betting on racing, you'll find best odds guaranteed, money back offers at bigger festivals such as Aintree and Royal Ascot plus extra places galore.
This is an online betting site who has come from nowhere to become one of the best places for betting on sport in the UK. Much of this is down to just how easy it is to use the Kwiff site or apps.
You can sign up in a matter of seconds, and from here enjoy a great welcome bonus that could give you up to £30 in extra credit to play with.
Elsewhere you’ll find competitive odds, speedy payouts, fast live betting and a huge range of betting markets for each major and minor sporting event. Highly recommended as one of the top online bookmakers for 2024.
We love BetUK and we think that you will too. After all, this is an online bookmaker who’ll give you a no-nonsense way to bet on pretty much any sport you can think of.
You can get started here with a great welcome bonus that’ll give you £30 in credit for making a £10 qualifying bet. From here, you’ll find a massive range of over 300 betting markets for all top sporting events, and the best thing is that BetUK even manages to throw in some live streaming on top. So sign up to BetUK for a great way to bet on sport.
Everyone has something special that they look for in an online bookmaker. So we’ve created this handy table that shows you which bookmaker you should check out according to the following key features:
Best Bookmaker By Feature | Online bookmaker |
---|---|
⭐ Best Odds | BetMGM |
🎁 Best Welcome Offer | Betfred |
🏀 Best for Live Betting | BetUK |
📱 Best Mobile Apps | Livescore Bet |
💰 Best for Payments | Betfred |
💬 Best for Customer Support | 10bet |
📺 Best for Live Streaming | bet365 |
✅ Best for Loyalty Offers and Promotions | Livescore Bet |
⚽ Best for Fantasy Sports | bet365 |
📌 Best for Prediction Games | bet365 |
New to the world of online sports betting and want to know the key steps in beginning your journey? Look no further than our in-depth guide. The whole process should usually take no more than a few minutes and can be done either via a laptop, PC or mobile device.
It might sound like a no-brainer but it's important to select the best betting site for your needs. No two bettors are the same in terms of their requirements so our comparisons should help you decide the best route.
You'll need to provide some basic contact details as well as your date of birth when registering for an online betting account in the UK. Most bookmakers will ask you to create a username and password too
Promo codes are becoming a less regular occurrence for UK bettors but some bookmakers still have them in place for specific welcome bonuses, If one is required, we'll always highlight it.
In order to prevent underage gambling, money laundering and other issues, online betting sites will often request ID verification when you register. A copy of your photo ID such as a passport or driving licence is usually enough for them to verify who you are and your age. Occasionally additional documents may be requested.
While some are seeking the best high-limit betting sites, for the majority of bettors, setting a sensible deposit limit that fits within your budget is an important part of opening a new bookmaker account. This limit can be changed of course, but it's a smart move to ensure you're playing responsibly from the outset.
Add funds to your account via your chosen method. Ensure that if you're claiming a welcome bonus, that the payment methods in question makes you eligible for the promotion. Usually a debit card or similar solutions such as Apple Pay are widely accepted for the purposes of claiming online betting bonuses and offers.
That's it! All that's left to do is place your first sports bet on your new bookmaker account.
If you've signed up on your desktop or PC, it's usually a good idea to download the app of your new bookmaker if they have one. This way you'll be able to access the latest odds, promotions and offers from anywhere in the UK.
When compiling each online bookmaker review and posting our bookmaker ratings, there are a number of things we always look out for. Here’s how we decide who should be the best bookmaker in the UK:
All of the best UK bookmakers will put on promotions that can do things like give you more money to play with or even refund your losses. We’ve got an entire page dedicated to these betting offers, but here are just some of the different kinds of promotions that you can find at the best UK betting sites as a new or existing customer:
The best betting promotions will always be good value for money. This means that the bonus bets you receive won’t have wagering conditions that are impossible to fulfil.
This isn't often the case in the UK sports betting market though, as turnover requirements are often reserved for the world of casino betting.
As such, it’s essential to read through the terms and conditions of each bonus first to make sure that you understand what you are signing up for.
Remember that some UK bookmakers won’t even put on any sign up offers, although that makes it unlikely they'd be considered a top online betting site in the modern era.
Years ago football and horse racing were the main sports used in sports betting, but in 2024 you can bet on a wide range of sports every day of the year. Below is a brief explanation about which sports can now be bet on.
Football still remains the number one sport to bet on with online bookmakers. With the Premier League seen as one of the biggest tournaments in the world, you can bet on every single game with an extensive range of markets on offer.
It does not stop at the Premier League, punters can back on all the major leagues in Spain, Italy, France, Portugal, Germany and the Netherlands. Bet UK prides themselves on their football section with countless markets on show.
Tennis is another sport that is very popular with online bookmakers. Betting sites like BetMGM do not just concentrate on Majors like the US Open, French Open and Wimbledon, they ensure betting markets are available for all ATP and WTA events.
Each tournament is split into separate sections so you know which one you are betting on with plenty of markets that include match result, set outcomes, games won and even set handicaps.
With five-day matches, T20 and 50-over games, there always seems to be a game of cricket being played somewhere in the world. Whether it is The Ashes, The Hundred, IPL, Vitality Blast or the Big Bash, Bet365 will ensure a betting market is open.
There are countless markets on offer including the coin toss, most runs, most boundaries, most wickets and highest run partnership. Bet365 also has an amazing live streaming service which features a number of cricket matches each week.
Rugby League might not be the first sport you think of when it comes to sports betting, but it is growing on and off the field. Betfred is the main sponsor for Super League and they add plenty of markets each week, including first try scorer, anytime try scorer, man of the match, match result and whether a card will be shown.
Other bookmakers are showing Rugby League some love with Bet365 streaming live Super League matches each week. The games do not have any commentary, but all the action is there.
Gone are the days where you were just betting on a certain team to win a game of football or one player to win a golf or tennis tournament. The betting markets in 2024 go much further than that.
Yes, those betting markets are still available but the range is far more extensive. In cricket you can back which batsman will score the most runs or the highest opening partnership and even who will win the coin toss.
It is not just cricket that has plenty of options.Football has a huge range of markets with Asian handicap bets, Both Teams To Score, over/under 2.5 goals, number of corners and cards and also first, last and anytime goalscorers.
Below is a table with some of the best UK bookmakers and their markets for different sporting events.
Bookmaker | Sport | Betting Market |
---|---|---|
Bet365 | Cricket | Match result, highest opening partnership, 1st innings lead, most runs, most wickets, highest number of boundaries, total match runs |
BetMGM | Darts | Match result, winner, highest checkout and most 180s, handicap legs, most 180s, most 100+ finsihes, correct score, 9 dart finish, bullseye checkouts |
LiveScore Bet | Golf | Tournament winner, round leader, Head 2 Head, 3 balls, group winner |
BetUK | NFL | Match result, Super Bowl winner, winner including OT, winner without OT, 1st touchdown scorer, most passing yards, most rushing yards, number of sacks |
This isn't always a straightforward question to answer because different bookmakers will take different approaches depending on the sport, event and market.
Generally though, if you're looking to bet at the best odds and less concerned with promotions or recreational markets such as bet builders, checking out the most popular events is a good measure of who is the most competitive price-wise.
Consider a top Premier League game as a good starting point for the top sports betting sites.
One advantage of having access to multiple betting sites is that you may find a particular brand is giving best odds on an outcome that others are ducking by lowering their odds.
While the chances of genuine sports betting arbitrage are long gone in the online era, the difference between a payout at 10/1 and 16/1 can certainly make all the different in terms of being a profitable bettor in the long term.
Below is a brief table of what odds the top bookmakers are handing out for the opening game of the Premier League season between Manchester United and Fulham at Old Trafford.
Bookmaker | Premier League Match | Home | Draw | Away | Overround |
---|---|---|---|---|---|
Bet365 | Manchester United v Fulham | 8/15 | 10/3 | 5/1 | 4.98% |
10Bet | Manchester United v Fulham | 1/2 | 10/3 | 19/4 | 7.14% |
Rhino Bet | Manchester United v Fulham | 1/2 | 7/2 | 4/1 | 8.89% |
Bzeebet | Manchester United v Fulham | 12/25 | 17/5 | 87/20 | 8.99% |
Betfred | Manchester United v Fulham | 8/15 | 18/5 | 9/2 | 5.15% |
Betting from a mobile device is now even more popular than doing so via a PC or laptop with over half of all wagers placed now done so via an app or mobile website.
With that in mind, having the best sports betting app is a serious competition for those who want to be crowned the best bookmaker in the UK. The leading apps should load quickly, allow for speedy logins through tools like facial recognition or TouchID and be a breeze to navigate around.
You can expect all the same great features on the apps as you'd find on a bookmakers' website. Promotions and bonuses almost universally work the same across devices these days with some betting sites even offering additional offers to those who are betting using their smartphone.
Keeping push notifications turned on will ensure you're never missing out on the best offers, too. What's more, mobile-specific payments such as betting with Apple Pay or Google Pay offer players an even more secure experience.
Whether we like it or not, we are living in an era that is run by technology and that includes mobile devices.
Statistics have shown that around mobile phone users spend 88% of their time on mobile specific apps, compared to 12% that use mobile websites. Obviously, these figures do not just relate to betting apps, but they are a big part of the figure.
Why is this? There are a number of reasons why people prefer to use mobile apps. We want things to work instantly without many problems, and that is the main reason why people are opting to use apps over desktop or mobile sites.
Below is a list of reasons why mobile apps are the preferred method for everyday mobile use and for placing bets online.
There's sometimes an understandable reluctance around trying out new betting sites. They lack the name recognition of the established brands, but sometimes they can rival the more famous counterparts when it comes to providing a great online betting experience.
As long as the new bookmaker are licenced by the UK Gambling Commission, you can be sure they're legit and secure.
If you're looking to wager on a mobile device then often the more recently launched brands will have developed their whole site with mobile usage in mind.
That's not always the case with those who have been around for decades and are looking to play catch up in the mobile era. With innovative promotions, fresh markets and the occasional generous promotion, new online betting sites are a worthwhile consideration for the punter in 2024.
We have already mentioned the big sports that are used at online betting sites, but what about the sports not seen as a mainstream sport?
Below is a brief explanation of what other sports you can bet on and which betting sites cater for these sports.
Betting on athletics becomes very popular during an Olympic year, but odds are available at Bet365 all year round at all the main meetings. You can bet on single events like the 100 metres, long jump, 110 metres hurdles, hammer throw, javelin and triple jump.
The Tour de France is a major deal when it comes to a spectator sport with many fans including this on their sporting bucket list. BetVictor goes big when it comes to the TDF with markets each day on every stage. They also include the Vuelta a Espana and all the races in the Olympics.
OK, politics is not technically a sport, but a lot of people tune in to see what is happening. Betting markets include who will be the next Prime Minister or the next Tory leader, with LiveScore Bet also including USA politics and events in Australia and Sweden.
Snooker is another sport that has started to become more popular in the world of sports betting. Copy Bet ensures all the major tournaments like the Shanghai Masters, UK Championships, World Championship and the Champions Cup are all covered. Markets include match result, frame handicap, total frames and player centuries.
Online bookmakers are much more than just a load of betting odds on a page assigned to selected sports.
Here is a selection of top quality additions that are included at the best online UK bookmakers.
A lot of the betting odds online are for before a tournament or match has got underway, but the live betting section allows punters to place bets when the match is in progress. This makes your betting journey a little bit more exciting. You can keep a close eye on the game you are watching by placing bets on what you think will happen.
Not all UK online bookmakers have the correct licences to show live footage of all sports. Bet365 leads the way when it comes to live streaming with football, NFL, rugby league, basketball, greyhound racing, horse racing, tennis and cricket all featured heavily.
The cash out function has become very popular in recent years. This is where the online bookmaker offers the counter the chance to cut their losses and take a payout before their bet has been completed. It can be a risky decision if you cash out for a lower offer and the bet comes home, but how would you feel if you did not cash out and the bet lost - you would end up with nothing. It adds a bit of jeopardy to your wager and that can sometimes be a lot of fun.
As already mentioned, a lot of bookmakers do not hold the relevant licences to be able to live stream matches, but there is no obstruction when it comes to just broadcasting audio. It is the same as the live radio coverage you receive, but the main difference is that you can place bets by using this format.
Bookmakers like Bet365 have their own news section that has previews of upcoming sporting events and what their experts believe will happen. This could include stats from previous matches, current form and injury news.
Speaking of gambling licenses. There's so many out there that it can get very confusing if you're not clued up on them. We've got your back though, with our helpful guide to UK gambling licenses:
Let's face it, the world is heading towards technology more and more, and the world of sports betting sites is showing no signs of slowing down and the reasons for them being the vastly superior betting choice are many.
First of all, they're more convenient to access than high street bookmakers; you don't have to pop your shoes on to put a bet on City winning the league (good look finding great odds on that one though).
There's an abundance of great offers available with online sports betting sites, the payment methods are vastly greater and the overall choice is bigger.
There is one thing we will give to physical bookmakers: They will always have some sort of massive TV showing sports. They're great for in-play betting as not every online bookmaker offers live streaming services, but that one positive struggles when compared to the many positives of online sports betting sites.
Let's take a look at some of the most popular ways to deposit and withdraw money at online betting sites. Each of these has advantages and disadvantages, no method is perfect after all, but they are all safe and secure ways to move your betting bankroll.
Still the best way to claim welcome bonuses at online bookmakers, debit cards are a popular choice with online bettors. Payout speeds are getting quicker, with some sites offering almost instant withdrawals, but others can still take a couple of days to reach your account. Debit cards do require you to give your banking details to the site in question, so some people prefer methods that don't have that direct link.
For more anonymity, e-wallets like PayPal, Skrill and Neteller have grown in popularity for those online bettors who want to avoid having their debit card details stored online. Transactions are fast with instant deposits and speedy withdrawals too. The downside is that due to previous issues around bonus abuse, some betting sites don't allow players to claim welcome offers if depositing via an e-wallet.
As well as the world of online betting moving into the mobile realm, so have the payment solutions. Apple Pay and Google Pay have been around for a few years now and bookmakers are adopting them as viable ways to deposit and withdraw funds. The extra security of having to confirm your transactions via Face or TouchID is a nice added extra.
It's still possible to bank transfer money in and out of online betting sites in 2024. In fact, due to advances in the technology, some of the withdrawals via bank transfer are much quicker than previously. However, bank transfer betting sites can be quite slow and cumbersome. Better alternatives are out there if you want instant access to your bankroll.
Cryptocurrency isn't really a big player in the UK online betting scene but it has grown in popularity elsewhere. It remains to be seen if many UK bookmakers add the likes of Bitcoin into their payment methods in the coming years.
There are few things in life that everyone can agree on. We all have different needs, preferences, and ideas of what constitutes “good” and what isn’t worth bothering with.
This is definitely true when it comes to our online betting needs. A bookmaker that one person considers to be the best of the best might not necessarily suit another player in the same way.
What you need, then, is objective analysis. People who can look at an online betting not through their own personal, unique lens, but from a few steps back, analysing based on overall offering rather than how well a bookmaker meets their preferences.
Objectivity is very much the name of the game for every single betting site review you’ll find on this site. So that whether you’re looking for the best bookies for MMA or the best betting sites for CS:GO, you’ll get all of the help you need in our expert ratings.
Which are the best online UK bookmakers? Our bookmaker list makes it easy to find your perfect bookie. Pick any bookmaker on our comparison, and we’re pretty sure you’d like what you get.
Each of these bookies have been checked in our reviews to make sure that they are legal and safe. Our review scores are then tallied up to reveal the best sports betting sites in the UK. Simple!
We don’t just highlight the best bookmakers in the UK. We’re also happy to name and shame all of those dodgy bookies out there. Check out some of these blacklisted bookmakers and see which bookies you should be avoiding.
Remember that our bookie comparison is constantly updated. After all, just because a bookmaker is amazing today doesn’t mean that it’s not going be completely rubbish tomorrow. So check our comparison to make sure that you’re always playing with the best bookmaker the UK has to offer.
There are several betting exchanges now operating in the UK. Typically if you're placing a bet online, you're doing so after a trader has priced it up. They decide what the price is about an outcome and you as the punter can choose to back it or not.
The odds can move but only on the instruction of the bookmaker and their software.
Exchanges such as Betfair are different to more traditional bookmakers because their technology is simply there to facilitate the bet, the prices are set by bettors on both sides.
It's a peer-to-peer betting ecosystem where both parties need to agree on a price for an outcome, at which point the bet becomes matched. Compare that with a betting site like Betfred or bet365 and you as the bettor have a menu of markets and their respective odds available that are already set.
With exchanges you can either back or lay (i.e bet against) an outcome occurring and incur the liability of the outcome happening.
Usually exchange bettors get very competitive odds because there is no middle man adding a house edge into the prices, but there is usually a commission applied which must be factored in to winning bets.
By now you’ll be perfectly placed to know which of the many online betting sites is right for you. We’re pretty sure that everyone has their own idea of who the best bookmaker UK currently is, and our reviews will help you find your perfect bookie.
Our comparison gives you an easy way to find the bookmaker best odds for your favourite sport and you can read our reviews of the best bookmakers in the UK to see how each betting site works.
So which one is the best online bookmaker? Well there’s no simple answer, but we’re going to have great fun finding out as there are more new gambling sites appearing on the scene with each day that passes.
Stick with us in our mission to find the best bookmaker that the UK has right now!
Sport | Best Bookmakers |
---|---|
🏏 Cricket | Best Cricket Betting Sites |
🏀 NBA | Best Bookmakers to Bet on NBA |
⚽ Football | Best Football Betting Sites |
🏇 Horse Racing | Best Horse Racing Bookmakers |
🎾 Tennis | Best Betting Sites for Tennis |
👍🏻 Golf | List of Best Golf Bookmakers |
💪 Boxing | Top Boxing Betting Sites |
⚡ Greyhound Racing | Best Greyhound Racing Betting sites |
⭐ Uefa Euro | Best Euro 2024 Betting Sites |
At the moment, we have found that BetMGM has the best general odds overall. However, the quality of the odds depends on what you are betting on and no one betting site will maintain the best prices on every outcome. It can be worthwhile looking into who offers the best odds for your chosen sport or specific markets.
Getting started with an the best bookmakers online is relatively straightforward. Opening an account consists of giving a few details, verifying your age and ID, then making a deposit. From there you can place your first bet.
Our team have thoroughly reviewed over 80 different online bookmakers in the UK. As bettors themselves, they understand what people want from their betting experience online and can make informed judgements about the options.
In short, yes, most online betting sites have a range of offers and promotions for both new and existing customers. With such a competitive marketplace, brands do all they can to foster customer loyalty including rewards such as free bets, enhanced odds and prediction games with cash prizes.
At the moment, we’d say that BetMGM, Betfred, Livescore Bet and LeoVegas are amongst the top 10 betting sites. However, this list is subject to change as sites release new features, bonuses and change their offering.
Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.