Best Betting Sites: Complete UK Bookmaker List & Rankings for December 2024

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The Best Promotions From A Top List Of Online Bookmakers

All of the best UK bookmakers will put on promotions that can do things like give you more money to play with or even refund your losses. We’ve got an entire page dedicated to these betting offers, but here are just some of the different kinds of promotions that you can find at the best UK betting sites as a new or existing customer:

Matched deposit bonus: Here you get a bonus in direct correspondence to how much money you initially deposit at the online bookmaker site.
Matched bet bonus: This is where you receive bonus bet tokens after making a qualifying bet. The BoyleSports welcome bonus is a good example of this. Many of the best UK sports betting sites have some version of this as their sign up offer at the moment.
Enhanced odds: Many of the best bookmakers in the UK will simply give you enhanced odds for specific markets. These can either be selected by them, or players are given a token which is applied in the betslip to boost the odds of their choice. William Hill and bet365 have developed this feature well.
Acca insurance: Some of the best bookmakers put on promotions that refund your stakes from an acca bet even if just one selection lets you down.
Accumulator bonus: Many top UK bookmakers have deals that give you a profit boost for including more selections in your accumulator bet. Usually, the more legs you add, the bigger the bonus payout is.

The best betting promotions will always be good value for money. This means that the bonus bets you receive won’t have wagering conditions that are impossible to fulfil.

This isn't often the case in the UK sports betting market though, as turnover requirements are often reserved for the world of casino betting.

As such, it’s essential to read through the terms and conditions of each bonus first to make sure that you understand what you are signing up for.

Remember that some UK bookmakers won’t even put on any sign up offers, although that makes it unlikely they'd be considered a top online betting site in the modern era.

Best Betting Sites By Sport

Years ago football and horse racing were the main sports used in sports betting, but in 2024 you can bet on a wide range of sports every day of the year. Below is a brief explanation about which sports can now be bet on.

Football

Football still remains the number one sport to bet on with online bookmakers. With the Premier League seen as one of the biggest tournaments in the world, you can bet on every single game with an extensive range of markets on offer.

It does not stop at the Premier League, punters can back on all the major leagues in Spain, Italy, France, Portugal, Germany and the Netherlands. Bet UK prides themselves on their football section with countless markets on show.

Tennis

Tennis is another sport that is very popular with online bookmakers. Betting sites like BetMGM do not just concentrate on Majors like the US Open, French Open and Wimbledon, they ensure betting markets are available for all ATP and WTA events.

Each tournament is split into separate sections so you know which one you are betting on with plenty of markets that include match result, set outcomes, games won and even set handicaps.

Cricket

With five-day matches, T20 and 50-over games, there always seems to be a game of cricket being played somewhere in the world. Whether it is The Ashes, The Hundred, IPL, Vitality Blast or the Big Bash, Bet365 will ensure a betting market is open.

There are countless markets on offer including the coin toss, most runs, most boundaries, most wickets and highest run partnership. Bet365 also has an amazing live streaming service which features a number of cricket matches each week.

Rugby League

Rugby League might not be the first sport you think of when it comes to sports betting, but it is growing on and off the field. Betfred is the main sponsor for Super League and they add plenty of markets each week, including first try scorer, anytime try scorer, man of the match, match result and whether a card will be shown.

Other bookmakers are showing Rugby League some love with Bet365 streaming live Super League matches each week. The games do not have any commentary, but all the action is there.

Betting Markets For Popular Sports

Gone are the days where you were just betting on a certain team to win a game of football or one player to win a golf or tennis tournament. The betting markets in 2024 go much further than that.

Yes, those betting markets are still available but the range is far more extensive. In cricket you can back which batsman will score the most runs or the highest opening partnership and even who will win the coin toss.

It is not just cricket that has plenty of options.Football has a huge range of markets with Asian handicap bets, Both Teams To Score, over/under 2.5 goals, number of corners and cards and also first, last and anytime goalscorers.

Below is a table with some of the best UK bookmakers and their markets for different sporting events.

Bookmaker	Sport	Betting Market
Bet365	Cricket	Match result, highest opening partnership, 1st innings lead, most runs, most wickets, highest number of boundaries, total match runs
Betano	Premier League Football	Match betting, Total goals - over and under, Both teams to score, Match result and both teams to score, Correct score, First set piece awarded, To win and total goals scored, Half time/Full time, Double chance, Draw no bet, To win to nil, What will happen first?, First goalscorer, Last goalscorer, Anytime goalscorer
10Bet	Darts	Match result, winner, highest checkout and most 180s, handicap legs, most 180s, most 100+ finsihes, correct score, 9 dart finish, bullseye checkouts
LiveScore Bet	Golf	Tournament winner, round leader, Head 2 Head, 3 balls, group winner
BetUK	NFL	Match result, Super Bowl winner, winner including OT, winner without OT, 1st touchdown scorer, most passing yards, most rushing yards, number of sacks
Betfred	NBA	Money line, Point spread, Total points, Last team to score, First quarter point spread, first quarter total points, First half point spread, First half total points
Kwiff	F1	Race winner, Top 3, Top 6, Fastest lap winner, Winning constructor, Qualifying winner, 1st practice winner, Sprint qualifying winner, GP Winning margin, Last finisher
Star Sports	Tennis	Match winner, Total sets, Match total games over and under, Set 1 winner, Set 2 winner, Set 1 correct score, Set betting
Ladbrokes	Boxing	Fight winner, Fight outcome, Fight to go the distance, Round group betting, Round betting, Total rounds

Where To Find The Most Competitive Odds

This isn't always a straightforward question to answer because different bookmakers will take different approaches depending on the sport, event and market.

Generally though, if you're looking to bet at the best odds and less concerned with promotions or recreational markets such as bet builders, checking out the most popular events is a good measure of who is the most competitive price-wise.

Consider a top Premier League game as a good starting point for the top sports betting sites.

One advantage of having access to multiple betting sites is that you may find a particular brand is giving best odds on an outcome that others are ducking by lowering their odds.

While the chances of genuine sports betting arbitrage are long gone in the online era, the difference between a payout at 10/1 and 16/1 can certainly make all the different in terms of being a profitable bettor in the long term.

Below is a brief table of what odds the top bookmakers are handing out for the opening game of the Premier League season between Manchester United and Fulham at Old Trafford.

Bookmaker	Premier League Match	Home	Draw	Away	Overround
Bet365	Manchester United v Fulham	8/15	10/3	5/1	4.98%
10Bet	Manchester United v Fulham	1/2	10/3	19/4	7.14%
Rhino Bet	Manchester United v Fulham	1/2	7/2	4/1	8.89%
Bzeebet	Manchester United v Fulham	12/25	17/5	87/20	8.99%
Betfred	Manchester United v Fulham	8/15	18/5	9/2	5.15%

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Mobile Betting Sites: Get the Best Apps

Betting from a mobile device is now even more popular than doing so via a PC or laptop with over half of all wagers placed now done so via an app or mobile website.

With that in mind, having the best sports betting app is a serious competition for those who want to be crowned the best bookmaker in the UK. The leading apps should load quickly, allow for speedy logins through tools like facial recognition or TouchID and be a breeze to navigate around.

You can expect all the same great features on the apps as you'd find on a bookmakers' website. Promotions and bonuses almost universally work the same across devices these days with some betting sites even offering additional offers to those who are betting using their smartphone.

Keeping push notifications turned on will ensure you're never missing out on the best offers, too. What's more, mobile-specific payments such as betting with Apple Pay or Google Pay offer players an even more secure experience.

Mobile Apps Vs Desktop Betting Sites

Whether we like it or not, we are living in an era that is run by technology and that includes mobile devices.

Statistics have shown that around mobile phone users spend 88% of their time on mobile specific apps, compared to 12% that use mobile websites. Obviously, these figures do not just relate to betting apps, but they are a big part of the figure.

Why is this? There are a number of reasons why people prefer to use mobile apps. We want things to work instantly without many problems, and that is the main reason why people are opting to use apps over desktop or mobile sites.

Below is a list of reasons why mobile apps are the preferred method for everyday mobile use and for placing bets online.

Focused User Experience
Apps Work Faster
Up-to-date Security
Geolocation Services
Push Notifications

Newer Online Betting Sites: Are They Legit?

There's sometimes an understandable reluctance around trying out new betting sites. They lack the name recognition of the established brands, but sometimes they can rival the more famous counterparts when it comes to providing a great online betting experience.

As long as the new bookmaker are licenced by the UK Gambling Commission, you can be sure they're legit and secure.

If you're looking to wager on a mobile device then often the more recently launched brands will have developed their whole site with mobile usage in mind.

That's not always the case with those who have been around for decades and are looking to play catch up in the mobile era. With innovative promotions, fresh markets and the occasional generous promotion, new online betting sites are a worthwhile consideration for the punter in 2024.

The Range Of Sports Available At Betting Sites

We have already mentioned the big sports that are used at online betting sites, but what about the sports not seen as a mainstream sport?

Below is a brief explanation of what other sports you can bet on and which betting sites cater for these sports.

American Football

The National Football League (NFL) is the biggest competition when it comes to Gridiron. The season runs from September to January with the regular season, the play offs then take over with the Super Bowl taking place in February. Ladbrokes prides themselves on having a strong NFL betting section. You can back on the winner, how many touchdown passes a quarterback makes, or how many yards he passes for. You can back receivers and how many yards they make. The list of markets is endless with an NFL game. Other leagues include the NCAA, the Canadian Football League and the United Football League (formerly the XFL).

Athletics

Betting on athletics becomes very popular during an Olympic year, but odds are available at Bet365 all year round at all the main meetings. You can bet on single events like the 100 metres, long jump, 110 metres hurdles, hammer throw, javelin and triple jump.

Boxing

There seems to be a huge boxing event every weekend, whether it is in the UK, Las Vegas or Saudi Arabia Riyadh Season. Bookmakers like Betano will cover every single fight with a wide range of markets, including the method of win, round betting and if the fight will go the distance.

Cycling

The Tour de France is a major deal when it comes to a spectator sport with many fans including this on their sporting bucket list. BetVictor goes big when it comes to the TDF with markets each day on every stage. They also include the Vuelta a Espana and all the races in the Olympics.

Formula One

Every race in an F1 season is covered intently by a wide range of top online bookmakers. Netbet is one of those bookies who like to invest in Formula One. You can back markets all across race weekend, starting with free practice, then on to qualifying before betting on the race.

Politics

OK, politics is not technically a sport, but a lot of people tune in to see what is happening. Betting markets include who will be the next Prime Minister or the next Tory leader, with LiveScore Bet also including USA politics and events in Australia and Sweden.

Snooker

Snooker is another sport that has started to become more popular in the world of sports betting. Copy Bet ensures all the major tournaments like the Shanghai Masters, UK Championships, World Championship and the Champions Cup are all covered. Markets include match result, frame handicap, total frames and player centuries.

UFC

Just like boxing, there seems to be an Ultimate Fighting Championship event every single week. These could be numbered events that are featured all around the world, or the popular UFC Fight Night that are more often than not held at the UFC Apex facility in Las Vegas. Betfred is another sports bookmaker that goes big with UFC and covers every single fight taking place.

Additional Features At UK Betting Sites

Online bookmakers are much more than just a load of betting odds on a page assigned to selected sports.

Here is a selection of top quality additions that are included at the best online UK bookmakers.

Bet Builder

Bet Builders are becoming more and more popular and are featured at the best UK online bookmakers. A Bet Builder is a multiple bet with a selection of odds all combined into one bet.

BetBuilders normally include three selections as a minimum and can rise to as many as 20. The more selections you add to your betting slip, the greater the odds will be.

You can use a Bet Builder on a different range of markets. This form of betting is very popular in football. You can do a Bet Builder with the match result, over and under cards, over and under cards, amount of free kicks and individual shots or assists.

There is more risk with a multiple bet like a Bet Builder. If you have a single bet, you are just hoping that one selection wins. With a Bet Builder, you have to have every single selection be successful for the bet to be deemed a winner.

Live Betting

A lot of the betting odds online are for before a tournament or match has got underway, but the live betting section allows punters to place bets when the match is in progress.

This makes your betting journey a little bit more exciting. You can keep a close eye on the game you are watching by placing bets on what you think will happen.

Live Streaming

Not all UK online bookmakers have the correct licences to show live footage of all sports.

Bet365 leads the way when it comes to live streaming with football, NFL, rugby league, basketball, greyhound racing, horse racing, tennis and cricket all featured heavily.

Cash Out

The cash out function has become very popular in recent years. This is where the online bookmaker offers the counter the chance to cut their losses and take a payout before their bet has been completed.

It can be a risky decision if you cash out for a lower offer and the bet comes home, but how would you feel if you did not cash out and the bet lost - you would end up with nothing.

It adds a bit of jeopardy to your wager and that can sometimes be a lot of fun.

Audio Commentaries

As already mentioned, a lot of bookmakers do not hold the relevant licences to be able to live stream matches, but there is no obstruction when it comes to just broadcasting audio.

It is the same as the live radio coverage you receive, but the main difference is that you can place bets by using this format.

News And Statistics

Bookmakers like Bet365 have their own news section that has previews of upcoming sporting events and what their experts believe will happen.

This could include stats from previous matches, current form and injury news.

Trusted Authorities For UK Bookmakers

Speaking of gambling licenses. There's so many out there that it can get very confusing if you're not clued up on them. We've got your back though, with our helpful guide to UK gambling licenses:

UKGC - UK Gambling Commission
The crème de la crème of UK bookmaker compliances covering almost all forms of betting and iGaming (excluding spread betting). If a bookmaker wants to operate in the UK, they must have a UKGC licence. With their strict regulations, we view a UK Gambling Commission licence as the most-sought after and trusted seals of approval in the online betting industry.
FCA - Financial Conduct Authority
When it comes to spread betting, it's the one thing that the UKGC doesn't cover, meaning if you come across a UK bookie offering spread betting, they have to be compliant with the FCA's regulations. This is rare as spread betting is still quite niche compared to sports betting which is very popular, but it's worth keeping in mind if you're looking through our Spreadex review.
AGCC - Alderney Gambling Control Commission
An additional, optional, regulatory body for UK bookmakers. The AGCC is quite often associated with very stringent checks and regulations. Like the UKGC, the AGCC covers betting and iGaming but not spread betting.
MGA - Malta Gaming Authority
A highly regarded regulator based in, you guessed it, Malta. Many UK bookies are associated with the MGA as well as their UKGC licence. Having to satisfy multiple iGaming authorities will never be seen as a negative, indeed, it should be viewed as an additional demonstration that brands that can hold UK and Maltese licences at the same time can be trusted.
GBGA - Gibraltar Betting and Gaming Authority
There's a lot of initialisms involved with gambling licences. The GBGA was founded by members including William Hill, Bet365 and many more. It acts as a special interest group for the gambling industry and has compliance measures in place for its members.
CGCB - Curaçao Gaming Control Board
There's every chance you've seen a CGBC licence somewhere before. Very often associated with less than reputable sites, a Curaçao gambling licence often guarantees absolutely nothing. At betting.co.uk we don't consider operators who only posses a CGCB licence to be legit unless they're able to demonstrate another licence such as the UKGC.

Online Betting Sites Vs Bricks And Mortar Bookmakers

Let's face it, the world is heading towards technology more and more, and the world of sports betting sites is showing no signs of slowing down and the reasons for them being the vastly superior betting choice are many.

First of all, they're more convenient to access than high street bookmakers; you don't have to pop your shoes on to put a bet on City winning the league (good look finding great odds on that one though).

There's an abundance of great offers available with online sports betting sites, the payment methods are vastly greater and the overall choice is bigger.

There is one thing we will give to physical bookmakers: They will always have some sort of massive TV showing sports. They're great for in-play betting as not every online bookmaker offers live streaming services, but that one positive struggles when compared to the many positives of online sports betting sites.

Which Payment Methods Are Best To Use At Online Betting Sites?

Let's take a look at some of the most popular ways to deposit and withdraw money at online betting sites. Each of these has advantages and disadvantages, no method is perfect after all, but they are all safe and secure ways to move your betting bankroll.

Debit Cards such as Visa or Mastercard

Still the best way to claim welcome bonuses at online bookmakers, debit cards are a popular choice with online bettors. Payout speeds are getting quicker, with some sites offering almost instant withdrawals, but others can still take a couple of days to reach your account. Debit cards do require you to give your banking details to the site in question, so some people prefer methods that don't have that direct link.

E-wallets such as PayPal or Skrill

For more anonymity, e-wallets like PayPal, Skrill and Neteller have grown in popularity for those online bettors who want to avoid having their debit card details stored online. Transactions are fast with instant deposits and speedy withdrawals too. The downside is that due to previous issues around bonus abuse, some betting sites don't allow players to claim welcome offers if depositing via an e-wallet.

Mobile payments such as Apple Pay or Google Pay

As well as the world of online betting moving into the mobile realm, so have the payment solutions. Apple Pay and Google Pay have been around for a few years now and bookmakers are adopting them as viable ways to deposit and withdraw funds. The extra security of having to confirm your transactions via Face or TouchID is a nice added extra.

Bank transfers

It's still possible to bank transfer money in and out of online betting sites in 2024. In fact, due to advances in the technology, some of the withdrawals via bank transfer are much quicker than previously. However, bank transfer betting sites can be quite slow and cumbersome. Better alternatives are out there if you want instant access to your bankroll.

Cryptocurrency such as Bitcoin

Cryptocurrency isn't really a big player in the UK online betting scene but it has grown in popularity elsewhere. It remains to be seen if many UK bookmakers add the likes of Bitcoin into their payment methods in the coming years.

Compare Bookies To Find YOUR Perfect UK Online Bookmaker

There are few things in life that everyone can agree on. We all have different needs, preferences, and ideas of what constitutes “good” and what isn’t worth bothering with.

This is definitely true when it comes to our online betting needs. A bookmaker that one person considers to be the best of the best might not necessarily suit another player in the same way.

What you need, then, is objective analysis. People who can look at an online betting not through their own personal, unique lens, but from a few steps back, analysing based on overall offering rather than how well a bookmaker meets their preferences.

Objectivity is very much the name of the game for every single betting site review you’ll find on this site. So that whether you’re looking for the best bookies for MMA or the best betting sites for CS:GO, you’ll get all of the help you need in our expert ratings.

Benefits Of Using A Bookmaker Comparison

Which are the best online UK bookmakers? Our bookmaker list makes it easy to find your perfect bookie. Pick any bookmaker on our comparison, and we’re pretty sure you’d like what you get.

Each of these bookies have been checked in our reviews to make sure that they are legal and safe. Our review scores are then tallied up to reveal the best sports betting sites in the UK. Simple!

We don’t just highlight the best bookmakers in the UK. We’re also happy to name and shame all of those dodgy bookies out there. Check out some of these blacklisted bookmakers and see which bookies you should be avoiding.

Remember that our bookie comparison is constantly updated. After all, just because a bookmaker is amazing today doesn’t mean that it’s not going be completely rubbish tomorrow. So check our comparison to make sure that you’re always playing with the best bookmaker the UK has to offer.

Compare The Top Bookies In 2024

4.7/5

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New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.

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Betting Exchanges And How They Differ To Traditional Betting Sites

There are several betting exchanges now operating in the UK. Typically if you're placing a bet online, you're doing so after a trader has priced it up. They decide what the price is about an outcome and you as the punter can choose to back it or not.

The odds can move but only on the instruction of the bookmaker and their software.

Exchanges such as Betfair are different to more traditional bookmakers because their technology is simply there to facilitate the bet, the prices are set by bettors on both sides.

It's a peer-to-peer betting ecosystem where both parties need to agree on a price for an outcome, at which point the bet becomes matched. Compare that with a betting site like Betfred or bet365 and you as the bettor have a menu of markets and their respective odds available that are already set.

With exchanges you can either back or lay (i.e bet against) an outcome occurring and incur the liability of the outcome happening.

Usually exchange bettors get very competitive odds because there is no middle man adding a house edge into the prices, but there is usually a commission applied which must be factored in to winning bets.

Conclusion – Play At The Best Betting Sites In The UK

By now you’ll be perfectly placed to know which of the many online betting sites is right for you. We’re pretty sure that everyone has their own idea of who the best bookmaker UK currently is, and our reviews will help you find your perfect bookie.

Our comparison gives you an easy way to find the bookmaker best odds for your favourite sport and you can read our reviews of the best bookmakers in the UK to see how each betting site works.

So which one is the best online bookmaker? Well there’s no simple answer, but we’re going to have great fun finding out as there are more new gambling sites appearing on the scene with each day that passes.

Stick with us in our mission to find the best bookmaker that the UK has right now!

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Best Bookmakers Online FAQ

💪 Which online bookmaker has the best odds?

At the moment, we have found that BetMGM has the best general odds overall. However, the quality of the odds depends on what you are betting on and no one betting site will maintain the best prices on every outcome. It can be worthwhile looking into who offers the best odds for your chosen sport or specific markets.

Getting started with an the best bookmakers online is relatively straightforward. Opening an account consists of giving a few details, verifying your age and ID, then making a deposit. From there you can place your first bet.

👀 Where can I get a good list of online bookmakers?

Our team have thoroughly reviewed over 80 different online bookmakers in the UK. As bettors themselves, they understand what people want from their betting experience online and can make informed judgements about the options.

⚽ Do the best online betting sites offer promotions

In short, yes, most online betting sites have a range of offers and promotions for both new and existing customers. With such a competitive marketplace, brands do all they can to foster customer loyalty including rewards such as free bets, enhanced odds and prediction games with cash prizes.

🏆 Who are the top 10 betting sites?

At the moment, we’d say that BetMGM, Betfred, Livescore Bet and LeoVegas are amongst the top 10 betting sites. However, this list is subject to change as sites release new features, bonuses and change their offering.

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Check These Top Bookies Out Before You Go!

4.7/5

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New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply.

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Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only

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Telephone Betting Accounts in UK 2024

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