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Home / UK Betting Sites / Online Bookmaker Comparison / 10Bet vs Bet365: UK Betting Comparison

10Bet vs Bet365: UK Betting Comparison

Last Updated on 01/06/2026
Fact checked by: Dave Kuzio

As many of you all know, we love to shop for lines across multiple sportsbooks so we can find the most value for our bets. That’s why we’ve always kept an eye on the 10bet vs bet365 comparison.

Like everyone else, we want to only use sportsbooks where we can find better odds. If we are being honest, we’ve spent plenty of late nights using 10bet and bet365 and testing what they have to offer. In this 10bet vs bet365 comparison, we want to share our opinions on what works, what doesn’t, and which one we keep coming back to.

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Compare 10bet and bet365 for Sports Betting

10bet
10bet
4.4/5
Excellent sports betting coverage
  • User-friendly betting platform
  • Fantastic betting variety
  • Excellent customer service
100% up to £50
Go to 10bet
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs apply. 18+.
Bet365
Bet365
4.5/5
Wide range of live streaming events
  • New customer offer: £30 in free bets
  • Promotional offers linked to specific sports
  • Excellent football betting odds
Bet £10 & Get £30
Go to Bet365
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.

Pros and cons of 10bet and bet365

We’ve been using 10bet and bet365 for quite a while now and we can say from personal experience that there’s not many bad things we can say about it. With live betting and lucrative bonuses, there are so many ways to find value from your bets. But we like to be transparent in this UK betting site comparison to give you a clear idea on the differences that might actually matter when you’re placing your bets on 10bet and bet365.

Pros and Cons
Pros and Cons
  • In-play betting available
  • Exciting welcome offers
  • Various sports and betting markets
  • Multiple deposit and withdrawal options
  • Bonus wagering requirements apply

10bet vs bet365: What we’ve learned after using both

Company
Blue Star Planet LimitedHillside Group
Website
10bet.co.ukbet365.com
Licence
UKGC - UK Gambling CommissionUKGC - UK Gambling Commission
Company
Blue Star Planet LimitedHillside Group
Customer Support
Live Chat, Phone, Email SupportLive Chat, Phone, Email Support
Verified by
GamCareIBIA (International Betting Integrity Association)
Payment Methods
PayPal
Neteller
Skrill
+
PayPal
Paysafecard
Apple Pay
+
Withdrawal
1 – 3 Days0 Days
Betting Markets
10004200
Live Streams
NoYes
Odd Level
90.88%93.38%
Sports
Basketball
Football
Hockey
+
Basketball
Football
Hockey
+
Cash Out
AvailableAvailable
Bonus
100% up to £50Bet £10 & Get £30
Visit
Go to 10bet
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs apply. 18+.
Go to Bet365
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.
Review
10bet ReviewBet365 Review
Bonus Review
10bet BonusBet365 Bonus

On the surface, it can seem like there’s not much separating 10bet and bet365 and in some way, that’s true. As we’ve discussed in this 10bet review, 10bet and bet365 let you bet on multiple sports and betting markets and give you generous bonuses just for signing up. But after spending time on both, we’ve noticed a few differences that could make one a better choice depending on how you like to bet. In the table below, we’ve outlined a quick summary of our take on their key features.

Feature Winner
Bonus promotions 10bet
Sports and betting markets bet365
Mobile app functionality bet365

Bonus promotions

Signing up to 10bet and bet365 is fairly quick and easy which can sometimes give the impression that they offer much of the same experience. However, the differences begin to show once you look at their bonus promotions. Take the 10bet sign up offer for example. Upon completing sign up and making your first deposit, 10bet will immediately credit a 100% matched bonus of up to £50 in your account. Depending on your betting strategy, we actually like this one better compared to bet365’s Bet-and-Get offer since we no longer have to wait for my bonus to reach our accounts.

At bet365, you’ll still need to place a qualifying wager of £10 and wait for it to be settled before you can get your hands on the £30 free bets. Although the wait isn’t that long, it can feel a bit more limiting, especially if there are opportunities for value bets. For example, when we signed up for 10bet a couple of weeks ago and made a small deposit, we were able to bet on multiple Premier League fixtures right away because of its generous welcome bonus of up to £50.

Besides the 100% matched deposit bonus, 10bet also offers existing customers with an acca boost just like bet365. However, what makes us lean slightly toward 10bet is that existing customers can get £10 free bet on multiple sports, including basketball, snooker, table tennis, cricket, golf, horse racing just by wagering £50 or £75. While this may not seem much, it can add up over time, especially if you bet on multiple sports regularly.

Sports and betting markets

10bet and bet365 are also similar in a way that they both offer betting markets in major sports like football, basketball, and tennis as well as cricket, golf, and tennis. But where they start to differ is in the range of those markets. While 10bet has popular pre-match and in-play options across major sports, its coverage of niche events and lower-tier leagues is somewhat limited. For example, what we’ve noticed is that 10bet only offers standard bets such as moneylines and totals, which is incredibly frustrating since we usually find value in other markets such as Alternative Handicap when it comes to these lesser-known sports.

This is where bet365 really stands out. While the bet365 bonus code sign up offer may not be as attractive as 10bet’s welcome offer, bet365 more than makes up for its shortcomings with the amount of betting markets it has on niche sports. What we like about bet365 is you can find betting markets for Alternative handicap and player and team statistics that 10bet does not include. If you are someone who enjoys looking for value in less obvious betting markets, then bet365’s extra markets are a huge plus. We remember one time when we bet on the Northern Premier League and saw a clear edge on the Asian Handicap line. On 10bet, we couldn’t find anything besides the usual match results and totals but when we checked bet365, the Asian Handicap line was right there along with other markets like team goals and player props.

Depending on how you look at things, we like to think that 10bet is something you’d want if you want to keep things simple and place bets on mainstream sports and betting markets. Personally, we use 10bet when we just want to bet on popular leagues such as the English Premier League, La Liga, or the Bundesliga since they do not overwhelm us with too many options. But whenever we are looking at lower-tier leagues like Spain’s Tercera Division or Finland’s Kolmonen, then bet365 is the way to go, especially since they offer extra options besides moneyline bets. Although we are giving the edge to bet365 here, we like keeping both since we also use 10bet whenever we are comparing betting lines.

Mobile app functionality

What we love about their mobile apps is that you don’t have to be an expert to know how to use bet365 or 10bet. We’ve been using the 10bet mobile app for a while and we have to say that it’s one of the easiest to use. Of course, it isn’t perfect and we will talk more about it later. However, if you are simply looking for an app to use to bet on popular leagues like the NBA, the English Premier League, the NFL, or even College Football, then 10bet is a good choice. What draws us to 10bet is how it is to find the main betting markets menu, which makes it easier to place bets. Our main concern about the 10bet app though is its performance because it can sometimes lag, especially when scrolling through live betting options.

This actually happened to us a couple of times but most notably in the recent UFC Paris event. We were trying to place a live bet on Rinat Fakhretdinov to win against Andreas Gustafsson when the app started lagging as the odds were changing. We had to wait for several seconds for the selections to load and by the time we were able to place our bet in, the lines were already closed. It was incredibly frustrating since Fakhretdinov went on to win via knockout in the first round. Missing the chance to place a bet at the right time, especially when we knew that Fakhretdinov was going to win easily, really got to us and the rest of the publishing team. That said, the 10bet app works just fine most of the time although you should be wary of these occasional lags during big events.

However, if you want an app that works well in big events, bet365 is the better option. What we’ve noticed about the bet365 app is it can always handle live betting without any lag, especially during big events. A case in point was when we used bet365 in the latest US Open final between Jannik Sinner and Carlos Alcaraz. If you’ve watched this match live, then you know as much as we do that the odds were shifting constantly. But despite the constant odds movement, we were still able to place our bets at the odds we wanted. Of course, bet365 is not perfect and we like to think that their welcome bonus offer could use a little updating but their mobile app performed quite well for us compared to 10bet.

Sports Bonus
4.4/5
10bet
Sports Bonus
4.4/5
100% up to £50
Welcome Bonus
|
Copy
Get Bonus
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs apply. 18+.
Sports Bonus
4.5/5
Bet365
Sports Bonus
4.5/5
Bet £10 & Get £30
Free Bet
|
Go to Bet365
Get Bonus
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.

Conclusion - Choosing between 10bet and bet365

Judging by the three main aspects we’ve covered above, bet365 is the clear winner in the 10bet vs bet365 debate. While 10bet’s bonus promotions are more appealing, bet365 is just way better when it comes to sports and betting markets as well as mobile performance. That said, 10bet is still a keeper, especially if you prefer something simpler and easier to use. Either way, we use both and you should too, if you want to find better odds on multiple sports.

Kickstart your betting journey with these other top bonuses

Bwin
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4.7/5
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18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
HighBet
3.
4.7/5
Bet £10 on the World Cup Get £30 in Free Bets
Min. Deposit: £10
Go to HighBet
Get Bonus
Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1x £10 Horse Racing Free Bet + 1x £10 Football Acca Free Bet + £10 Basketball Acca Free Bet) T&Cs apply. 18+ Please gamble responsibly.
Star Sports
4.
4.6/5
Bet £40 on the World Cup get £20 in free bets
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BetWright
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4.6/5
Bet £10 on the World Cup Get a £10 ACCA Bet
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10bet vs bet365 FAQ

💰 Which is better when it comes to welcome bonuses?

10bet and bet365 offer players lucrative welcome bonuses upon completing signup. You can get a 100% matched deposit bonus of up to £50 just by joining 10bet while bet365 rewards you with £30 in bonus bets when you place a qualifying wager of £10 .

🤔 Can I use 10bet and bet365 at the same time?

Many bettors use 10bet for mainstream sports like football, basketball, and tennis while bet365 works well for niche markets and live events.

📱 How reliable are the bet365 and 10bet mobile apps?

The bet365 and 10bet mobile apps work just fine although the former is far more reliable when it comes to marquee matchups and big events.

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Top Betting Sites
Top Betting Bonuses
BetMGM UK
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Bwin
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HighBet
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Star Sports
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BetWright
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BetMGM UK
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New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. 18+. T&Cs Apply. GambleAware.org.
Bwin
Bwin Bonus
£20 Back-Up Bet as Free Bet
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4.7/5
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
HighBet
HighBet Bonus
Bet £10 on the World Cup Get £30 in Free Bets
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4.7/5
Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1x £10 Horse Racing Free Bet + 1x £10 Football Acca Free Bet + £10 Basketball Acca Free Bet) T&Cs apply. 18+ Please gamble responsibly.
Star Sports
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Bet £40 on the World Cup get £20 in free bets
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18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply. GambleAware.org
BetWright
BetWright Bonus
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T&Cs apply
4.6/5
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