Pros and cons of Betfred and bet365
There are so many things to like about Betfred and bet365 if we are looking at value alone. However, there are several pros and cons you have to consider since Betfred and bet365 go about it differently.
Betfred: Pros and Cons
- Competitive betting odds
- Frequent bonus promotions
- Live betting and streaming
- Easy to join
- Limited deposit and withdrawal options
bet365: Pros and Cons
- Extensive sports coverage
- Live betting
- 24/7 customer support
- Generous welcome offer
Betfred vs bet365: Which bookie brings more value?
There are several factors to consider when you
compare online bookmakers in the UK, especially if you want something that offers more value. While we have both used the Betfred and bet365 apps, we’ve noticed that each offers a slightly different experience.
If we are being honest with you, the very first thing we look for in a sportsbook is the bonuses. We’ve lost count of the times we’ve been pulled in by an app that looks impressive but doesn’t quite deliver when it comes to bonuses. We like to think of bonuses as a way of testing whether a bookmaker really cares about me. That’s exactly how we felt the first time we signed up for Betfred and bet365. Unlike other platforms that overpromise and underdeliver, we got plenty of value just by registering for an account on Betfred and bet365.
Upon completing sign up on Betfred and placing my first £10 sports bet, we were instantly credited with £50 in free bets. It is, however, worth noting that the £50 in free bets is split into two ways with £30 you can use on any sports markets and the remaining £20 in acca bets. Even more impressive is there are also several football promotions you can take part in such as the Double Delight and Hat-trick Haven wherein you can double or even triple your odds.
bet365, on the other hand, rewards you with a
bet365 sign up bonus
of £30 for just placing a £10 qualifying bet on any sport. While it’s smaller than Betfred’s offer, we like how simple and straightforward it is since you’ll still get the £30 in free bets regardless of the outcome of your initial wager. Like Betfred, bet365 also offers enhanced and several promotions for existing customers. However, judging by value alone, we’d say Betfred has the slight edge with a higher amount in free bets and football promotions.
Betting odds
BetFred and bet365 are among the top sportsbooks in the UK. So, it comes as no surprise that you can place action on different sports and betting markets on both apps. But the way we see it is that what separates them is how deep and competitive their odds really go. When using bet365, we’ve noticed that they consistently offer sharp odds in multiple sports such as football, tennis, and basketball. What we particularly love about bet365 is that you can boost your odds using its Odds Boost feature. Our only issue with bet365 is that the boosts are not always available on the exact games you want to bet on, which can be frustrating considering that a mid-table Premier League clash or an ATP 250 match often have solid starting odds.
Meanwhile, BetFred is something you should really consider if you are into horse racing and football betting. Besides the exciting
Betfred sign up offer, you’ll get solid odds on its racing cards and weekend football fixtures, particularly the North London derby and the Manchester derby as you can see in the table outlined below.
| Outcome |
BetFred |
bet365 |
| Manchester City to win |
1.62 |
1.61 |
| Draw |
4 |
4 |
| Manchester United to win |
4.6 |
4.75 |
While the difference between BetFred and bet365 odds are tiny, those small margins can add up over time as we’ve noted in this
BetFred review. If you love to place action regularly, you should know that even fractional differences can significantly impact long-term returns, which is why it’s important to shop for lines before placing your bets. However, if we had to pick a winner between these two sportsbooks when it comes to betting odds, then we might give a slight edge to bet365. While BetFred is something that we use regularly to find value in football and horse racing, bet365 just feels more consistent for us across multiple sports. That said, you should still have an account on BetFred since you can often find some value betting lines on a derby or a horse racing market.
Mobile experience
Contrary to popular belief, something we’ve learned over time is that finding value from a sportsbook is not only limited to getting massive odds on certain sports and betting markets. A big part of it also comes down to how quickly and easily you can place bets when you are not at home. If you are like most seasoned punters who love to bet on the go, then you should give BetFred and bet365 a try. It is, however, worth noting that our experience feels slightly different between the two as we’ve discussed in this
bet365 guide.
From what we’ve seen firsthand, bet365 feels sharper and faster compared to BetFred. One thing we love about bet365 is how responsive their live betting section is. As we’ve mentioned above, live betting is something that we actually enjoy since it’s much easier to find value odds when you react quickly to what’s happening in the match. With bet365, you can lock in your desired price before it shifts since the app updates market odds almost instantly. That’s not to say BetFred does not do the same. Like bet365, BetFred also has in-play betting available although our recent experience with them has left us feeling like the app sometimes lags behind when it comes to marquee matchups.
While betting on the most recent Eurobasket 2025 Round of 16 match between France and Georgia, we noticed that Betfred markets froze for a few minutes just when we were making a bet on the latter to win. By the time the odds refreshed, Georgia had already pulled ahead and we missed the chance to grab the line we wanted. This was incredibly frustrating since Georgia ended up winning the match and we missed out on what could’ve been a solid value bet. Although this may not seem like a big deal, those few minutes can make all the difference when you’re chasing value in live betting since the odds are usually changing with every possession.
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.
BetFred vs bet365: Where’s the real value?
As you can see, BetFred and bet365 each have their strengths. However, based on the factors that we’ve considered above, bet365 seems to have a slight edge when it comes to betting odds and mobile experience. With a functional mobile app and sharp odds across multiple sports, bet365 is an excellent choice, especially if you want to place live bets quickly. That said, BetFred shouldn’t be overlooked if you want to capitalize on specific markets since their football promotions and competitive odds on horse racing are worth taking advantage of. Ultimately, we like to think that the real value is not picking one over the other but how you use them.
Our other favorite sportsbook bonuses
1.
Bet £10 Get £40
Requirements (WR): 4x Bonus + 10x Deposit, Min. Deposit: 10
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing.
18+. T&Cs Apply.
GambleAware.org.
2.
Bet £10, Get £10 Free Bet
Min. Deposit: £10
#AD | Welcome bonus for new players only | Min. deposit is £10 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | BeGambleAware.org | Gambling is addictive, please gamble responsibly!
3.
100% up to £100 + 100 Free Spins
Requirements (WR): 40x Bonus, Min. Deposit: £10
1st deposit only | min deposit £10 | max bet £2 | max bonus £100 | max cashout x 3 the bonus | max cashout from bonus spin winnings £100 | x40 wagering on bonus and bonus spin winnings | 30-day bonus expiry | 24-hour bonus spins expiry | bonus is valid for selected games only
4.
5.
Bet £10 Get £40 in Free Bets
*New customers only. Place a min £10 bet at min odds of 2.0 to award £40 worth of Free Bet Tokens. Tokens awarded are 4 x £10 each with betting restrictions. 7-day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Bet The Responsible Way. Full Terms apply
BetFred vs bet365 FAQ
🎉 What are the welcome bonuses on bet365 and BetFred?
BetFred and bet365 reward players just for registering an account. You can get up to £50 on BetFred simply for placing a £10 qualifying bet while bet365 offers £30 in free bets upon completing signup.
🏆 Which bookmaker offers the best betting odds?
BetFred and bet365 offer competitive odds on multiple sports and betting markets although you can sometimes find the latter to be sharper on popular and niche sports.
📱 How do their mobile apps compare with one another?
BetFred and bet365 have excellent mobile apps with both sportsbooks offering in-play betting. It is, however, worth noting that BetFred tends to be laggy sometimes during high-profile matches.
💡 Can I find value betting opportunities on BetFred and bet365?
There are plenty of ways to find value betting opportunities on BetFred and bet365, including live betting and taking advantage of welcome bonuses or ongoing promos.
