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Home / UK Betting Sites / Online Bookmaker Comparison / BetMGM vs Bet365: UK Betting Comparison

BetMGM vs Bet365: UK Betting Comparison

Last Updated on 29/06/2026
Fact checked by: Dave Kuzio

If you’ve been betting for a while, then you’ve probably noticed the conversation around BetMGM vs bet365. We’ve spent some time on both and what stands out for us is that they don’t just rely on their welcome bonuses to get your attention.

With competitive odds and several sports and betting markets, you’ll find plenty of action on BetMGM and bet365. Of course, like everyone else, you might be wondering which is better? In this article, we’ll talk about the sign up process, welcome bonuses, and much more to help you figure out which works for you.

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BetMGM UK - Get Your Bonus! Get Your Bonus!

Compare BetMGM and Bet365 for Sports Betting

BetMGM UK
BetMGM UK
4.8/5
Multiple sports and betting markets
  • Many favourable odds
  • Wide range of sporting events and matches
  • Quite extensive sports betting markets
Bet £10 Get £40 in Free Bets
Go to BetMGM UK
New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. 18+. T&Cs Apply. GambleAware.org.
Bet365
Bet365
4.5/5
Generous welcome bonuses
  • New customer offer: £30 in free bets
  • Promotional offers linked to specific sports
  • Excellent football betting odds
Bet £10 & Get £30
Go to Bet365
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.

Pros and cons of using BetMGM and bet365

There are plenty of advantages to using established sportsbooks like BetMGM and bet365 from competitive odds to generous welcome bonuses. However, no sportsbook is perfect. So, before we compare UK betting sites, here are some pros and cons that you need to consider when using BetMGM and bet365.

Pros and Cons
Pros and Cons
  • In-play betting
  • Generous welcome bonuses
  • Easy to join
  • Multiple sports and betting markets
  • Inflated betting odds

Comparing BetMGM and bet365: Which one should you choose?

Company
LeoVegas Gaming PLCHillside Group
Website
betmgm.co.ukbet365.com
Licence
UKGC - UK Gambling CommissionUKGC - UK Gambling Commission
Company
LeoVegas Gaming PLCHillside Group
Customer Support
Live Chat, Email SupportLive Chat, Phone, Email Support
Verified by
GamCareIBIA (International Betting Integrity Association)
Payment Methods
PayPal
Apple Pay
Bank Transfer
+
PayPal
Paysafecard
Apple Pay
+
Withdrawal
1 – 7 Days0 Days
Betting Markets
n/a4200
Live Streams
NoYes
Odd Level
n/a93.38%
Sports
Basketball
Football
Horse Racing
+
Basketball
Football
Hockey
+
Cash Out
AvailableAvailable
Bonus
Bet £10 Get £40 in Free BetsBet £10 & Get £30
Visit
Go to BetMGM UK
New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. 18+. T&Cs Apply. GambleAware.org.
Go to Bet365
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.
Review
BetMGM UK ReviewBet365 Review
Bonus Review
BetMGM UK BonusBet365 Bonus

Now that we’ve established the pros and cons of BetMGM and bet365, you might be wondering which one works best. If we are being honest, the choice ultimately depends on you. Here’s a detailed BetMGM vs bet365 comparison to help you decide.

Signup process

One thing we really like about both BetMGM and bet365 is how easy it is to join. All you have to do is visit their website or click on one of the BetMGM or bet365 banners on this page. From there, you’ll just need to fill in your personal information, create a username and password, and confirm your email address to get started. You can verify your account by uploading your identification and proof address although you can do it later on.

Of course, we highly suggest that you do it right now so you do not run into delays like we did when we were trying to withdraw our funds. If you are wondering how does BetMGM compare to bet365 in terms of its registration process, we’d say it’s basically a push for us considering that both are fast and friendly for beginners.

Welcome bonus

BetMGM and bet365 offer new players with generous welcome bonuses upon completing registration. With bet365, you can get up to £30 in bonuses by simply registering and placing a qualifying wager of £10. What we love about bet365's welcome offer is you’ll still get the bonus bets regardless of whether your initial wager wins or loses. So, if you join bet365 right now and place a wager on the upcoming Chelsea vs Manchester United match scheduled this weekend, you’ll still receive your bonus bets regardless of whether you back the Blues, the Red Devils, or the draw.

BetMGM takes a slightly different approach. You’ll still need to place a qualifying wager of £10 but in return you’ll get £40 in bonuses that is split into four £10 increments. Here is a quick breakdown of the bonus you can get from the BetMGM UK sign up offer upon completing the registration process.

BetMGM bonus Details
£10 Free bet on football
£10 Free bet on horse racing
2 x £10 Free bets on bet builders with odds 4.0 or higher

While this might seem a bit tricky at first, we actually prefer BetMGM’s welcome bonus. If you are like everyone else, then you want to make your free bets count. However, there are so many sports markets where you can place your action that it can be so overwhelming on which one to try. With BetMGM’s structured approach, you can test out different sports and bet types without feeling lost or putting all your free bets in one place.

Sports and betting markets

As you’ve read above, there is not much separating BetMGM and bet365 offers for new customers. The same can be said when it comes to their sports and betting markets. BetMGM and bet365 both cover popular sports such as football, basketball, tennis, and mixed martial arts and we like to think that it’s just a matter of personal preference. If you like European football and individual or team prop bets, then you’ll find more options on bet365. What appeals to us about bet365 is the variety of betting markets you can place action on. As a matter of fact, you’ll find betting action for practically every corner kick, goalscorer, and card which is incredibly valuable, especially if you like to break down and analyse games in detail.

BetMGM, on the other hand, is the one you might consider when you want to place action on North American sports leagues such as the National Basketball Association and the National Football League. As you can see in this BetMGM UK review, BetMGM offers plenty of player props, specials, and parlay options when you are betting on either the NBA, the NFL, or even the National Hockey League. We especially enjoyed using BetMGM when betting on the NFL because the betting markets for touchdowns, rushing yards, and game specials are easy to find.

So, is BetMGM better than bet365 when it comes to sports and betting markets? Honestly, it’s actually challenging to pick which one is better because they offer so much. As a bettor, we highly suggest that you should use both to shop for better lines and make sure you are getting the best odds for the risk you are taking. However, if we had to pick one between the two, we might give a slight lean towards bet365 simply because of the wider coverage and the amount of betting options available. Although BetMGM is our go-to sportsbook for North American sports leagues, there are still times when we use bet365 for the NBA or the NFL, especially when the latter is offering Bet Boosts on certain games.

Live betting

Live betting has always been one of our favorite parts of sports betting because it lets you react to what’s happening immediately. In fact, we might even argue that we’ve made some of our best picks live. BetMGM and bet365 give you plenty of in-play options although we like to think this is where the differences start to show. We personally enjoy betting live on NBA games with BetMGM since they usually offer such as the next team to score or whether Stephen Curry will convert his next three-point attempt.

Our only issue with BetMGM is that it sometimes takes a while to refresh, especially during the final stretches of the game. We still vividly remember a playoff game between the Denver Nuggets and the Los Angeles Lakers in the Crypto.com Arena a couple of years ago. The Lakers led 94-93 with 7:48 left in the game and we saw better odds on the Nuggets moneyline. Just when we were about to place a bet, the odds froze and by the time they updated, the Nuggets had already scored 13 straight points. What’s even more frustrating is the Nuggets wound up winning the game and we had to sit there knowing we missed a golden opportunity.

That’s why we always go with bet365 when it comes to live betting. As you can see in this comprehensive bet365 bookmaker review, their live betting is quicker to update and less likely to freeze at critical moments and we can actually attest to that. We still remember placing a live bet during a Premier League match between Arsenal and Leeds United. Portuguese striker Viktor Gyokeres looked sharp, and just as we noticed the flow of the game shifting, bet365 updated the odds. We jumped on a goalscorer market, and sure enough, Gyokeres found the back of the net twice.

Sports Bonus
4.8/5
BetMGM UK
Sports Bonus
4.8/5
Bet £10 Get £40 in Free Bets
Welcome Bonus
|
Go to BetMGM UK
Get Bonus
New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. 18+. T&Cs Apply. GambleAware.org.
Sports Bonus
4.5/5
Bet365
Sports Bonus
4.5/5
Bet £10 & Get £30
Free Bet
|
Go to Bet365
Get Bonus
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply. Registration required.

Conclusion - Picking a winner between BetMGM and bet365

BetMGM and bet365 bring a lot to the table as you’ve seen throughout this comparison. If you love placing action on North American sports like the NBA, NFL, or NHL, then BetMGM might be a good choice, especially with its strong player prop markets and parlay specials. Meanwhile, bet365 is something you’d want to try if you like European football and other sports. In our opinion, bet365 has a slight edge because of the coverage, the number of betting markets, and how reliable their live betting is. That said, we still use both bookmakers to regularly shop for better lines and we’d recommend you do the same, especially if you want to get a better value for your bets.

Discover the sportsbook bonuses we recommend

10bet
2.
4.7/5
100% up to £50
Requirements (WR): 8x (Bonus + Deposit), Min. Deposit: £15
Copy
Get Bonus
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs apply. 18+.
HighBet
3.
4.7/5
Bet £10, Get £30 in Free Bets
Min. Deposit: £10
Go to HighBet
Get Bonus
Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1x £10 Horse Racing Free Bet + 1x £10 Football Acca Free Bet + £10 Basketball Acca Free Bet) T&Cs apply. 18+ Please gamble responsibly.
Star Sports
4.
4.6/5
Bet £40 get £20 in free bets
Copy
Get Bonus
18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply. GambleAware.org
BetWright
5.
4.6/5
Bet £10, Get a £10 ACCA Bet
Copy
Get Bonus
18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org.

BetMGM vs bet365 FAQ

🎉 Are the welcome bonus on bet365 and BetMGM similar?

BetMGM and bet365 offer players generous welcome bonuses upon signing up. Players can get up to £30 for joining bet365 and £40 for registering on BetMGM.

⚽ Does bet365 and BetMGM allow live betting?

BetMGM and bet365 lets you place live bets on several sports and betting markets.

⏱ How long does it take to join bet365 and BetMGM?

Players can quickly place action on their favorite sports since it only takes a few minutes to join bet365 and BetMGM.

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BetMGM UK
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