What do our best betting deals articles offer?
We cover all the nitty-gritty information of each betting deal, but in a format thats easy to understand, even for newer bettors. In the world of online gambling, most bookmakers offer customers some sort of incentive. We assess the strengths and weaknesses of each of these and provide insightful information on the fine print that inevitably accompanies them.
We’ll outline what each deal consists of and how to best utilise it. This way, you can easily make a judgement on the overall value and avoid any pitfalls. What’s more – you’ll find our pieces to be short and to the point. We’re only concerned with the most important points and won’t overload you with irrelevant information.
The Best Deals for New and Existing Customers
The online betting industry has a high number of bookmakers, especially in the UK. Each are vying for your business. Due to this, there are a number of enticing bonus deals out there. You’ll find a range of
welcome bonuses from betting sites
that are only available when signing up for a new account, but the world of betting deals goes beyond that.
Once the initial new customer offer has been used, you want a betting site that is able to reward your loyalty as an existing customer regularly. These offers should be genuinely useful to your betting style, offering benefits to continuing to play on a certain app or website. There are new betting deals released all the time, so we're constantly on the lookout for them and have our team assessing the value before deciding if they make the grade and are added to this page.
An objective judgement is a given on every betting deal, letting you know exactly what is involved in any given promotion, how best to use it and who may find it the most beneficial.
Regular deals may be available year-round, but major sporting events like major tournaments getting underway often bring their own additional offers too as the interest levels are on the rise. Our lists are always updated taking into account the best opportunities.
Popular Types of Deals at Online Betting Sites in the UK
Get familiar with the types of betting deal that you'll find in the UK market. This way you'll be prepared and able to utilise them if they are of any appeal to you and your betting approach. While new customer deals are prominent, it's important to remember that there is plenty to be found from leveraging the existing customer promotions available at a host of the
UK's top betting sites
too. Let's discuss what types of deals you'll encounter.
| Betting Deal | New or Existing Customers? |
| Welcome Bonuses | New Customers |
| No Deposit Bonuses | Both |
| Free Bets | Both |
| Accumulator Boosts | Existing Customers |
| Enhanced Odds | Existing Customers |
| Free Spins | Both |
Welcome Bonuses
Welcome bonuses are a staple offer provided by bookies, and we make sure to bring the best ones to your attention. The
Betfair new customer offer
is a welcome bonus, only available to new punters who sign up. At most, you’ll need to sign up and deposit an initial amount, in order to claim these types of online betting deals on betting sites.
There are always terms attached, and we’ll outline all the important ones for you. This will help you understand what your deal can be used on – sportsbook, casino, or poker products. A good example of this can be seen with the
NetBet offer code, where you can see clearly how they differentiate where the deal can be spread among different gambling levels. We’ll also give you some useful tips on how to maximize the potential of welcome bonuses. Keep in mind; also known as sign up offers, these are only available to new customers.
Free bets are often the order of the day when looking into the best welcome bonuses. You’ll most likely be given free bets, which can be used to bet on some of your favourite betting markets.
No Deposit Bonuses
You certainly don’t want to miss out on these types of best betting site deals. With a no deposit bonus, you’ll be able to claim a free bet without having to make an initial deposit. You might even find yourself being credited with exciting extra spins. Some bookmakers will apply no deposit bonuses to their sportsbook, while others might do so with their casino platform in mind. They're certainly more common in the UK online casino market these days, but sometimes sports betting sites can reward customer loyalty or try to re-activate customers who haven't used their service in a while with a free bet where no deposit is required. No deposit bonuses are definitely one of the most popular options.
Free Bets
Free bets don't just extend to the realm of sign up offers. Many betting sites will use them as a marketing tool for those who meet certain conditions. For example, if you place a bet of a at least £10 on an event, sometimes you'll be rewarded with a £5 free bet to use elsewhere on the site. If you were already planning on placing a bet that would qualify, it would make sense to do so and claim the additional freebie along the way.
This is a common practice in the UK so keeping your ear to the ground can help spot opportunities like these. Of course, we'll cover them extensively on this page so you don't have to look very far to find the latest free bet deals from the bookmakers.
Accumulator Bonuses and Boosted Payouts
Accumulators have become a staple of the UK betting scene in the internet era. While they don't pay off regularly, the chance to place a small bet to potentially win a much larger sum is a common approach for many recreational bettors. This is where boosted payouts and bonuses come in. Many betting sites will boost the potential returns on accumulators that meet certain conditions by a certain percentage.
Usually this operates on a sliding scale. So a four-fold may have a 5% boost applied, whereas a 10-fold accumulator could be subject to a much larger boost such as 30% or even up to 50% in some cases. This can make a significant difference in the potential payout of your bet so they're well worth keeping in mind if accumulators are part of your betting arsenal, potentially combined with
free betting tips
for the next major event.
Enhanced Odds
If you've used an online betting site before you'll probably have seen enhanced odds being made available. Bookmakers will inflate the price of a selection, or a multiple, beyond what the regular odds would be. For example a 1/2 (1.50) shot in a high profile Premier League match could be boosted to Evens (2.0) for a limited time, or a horse that's currently listed at 10/1 (11.0) could be enhanced to 12/1 (13.0). Of course this doesn't mean that the bet is any more likely to win, but if you are going to place the bet anyway then enhanced odds builds the payout potential if the selection is correct.
While this is extremely common practice in the UK market, the stake limits and generosity of the enhanced odds available between different firms can vary significantly, so it's always worth checking what the latest boosts are prior to placing your bet. Some betting sites will even let bettors pick which selection they want to enhance the price on, allowing an even greater level of flexibility.
Free Spins
While primarily a casino promotion. Some of the top betting sites in the UK offer their existing customers a chance to spin the reels for free too.
Free spin offers
could be part of a loyalty promotion or be offered as part of a betting deal on a specific event. While they will rarely yield significant returns, getting free spins from your bookmaker of choice could be a way to try out the slots library without risking any of your own bankroll.
Key Terms to Look Out For With Online Betting Deals
With so many betting deals out there these days, it's key that bettors understand the major terms and conditions they're likely to encounter when using them. Restrictive terms can dent the appeal of a promotion so be sure to check that they're achievable before getting involved. Here are the most important ones to keep an eye out for:
- Minimum Odds - If you have to place a bet to qualify, what are the minimum odds required?
- Expiry Time - How long do you have to use or qualify for the deal in question?
- Minimum Stake - If you need to place a bet to earn the reward, does the stake fit into your betting budget and approach?
- Maximum Stake - In the event of enhanced odds, a maximum stake will be applied. This can vary by customer and betting site.
- Maximum Winnings - In the event of hitting a winner, you want to ensure any payout won't go beyond any maximum win limits on the deal.
- Sport or Market Restrictions - If free bets are involved, are they limited to a specific sport, market or bet type, such as in-play bets.
Generally, no, promo codes aren't usually required for claiming betting deals in the UK market. There may be some instances of sites utilising promo codes for their welcome offers, but these are becoming relatively rare.
Betting deals for existing players are usually automatically applied too, betting sites want to make the process as seamless as possible for players looking to claim these benefits. You may need to opt in to some of them, but many are automatically applied to wagers that meet the conditions. What this means is that deals like accumulator bonuses, enhanced odds or free bet promos have all-but eliminated the step of using promo codes in the UK.
Event-Focused Deals
Bookmakers in the UK do not just focus on one or two sports anymore. Basically, everything that takes place in a sporting venue, whether in the UK or around the world, you will be able to bet on it.
This allows online bookmakers to roll out special bonuses and offers for some of the major sporting events taking place in a calendar year.
Gone are the days when you would just get special bonuses on the World Cup in football or the Grand National, these offers are available throughout the year over a wide range of sports.
The battle to get the best offers on a lot of different sports is so intense now, you are best searching around the sites to see what is available.
Below is a list of the major events that you may see offers for.
- FIFA World Cup
- UEFA European Championship
- Premier League
- Champions League
- Europa League
- Premier League Darts
- PDC World Championships
- Grand National
- Ascot
- Cheltenham Festival
- PPV Boxing
- UFC Numbered Events
- Masters Golf Tournament
- PGA Championship US Open Golf
- The Open Golf Championship
- The Ashes
- Indian Premier League
- T20 World Cup
- 50-Over World Cup
- The Hundred
- Big Bash
- T20 Blast
- Wimbledon
- Australian Open
- US Open
- French Open
- NFL Draft
- NFL London Games
- NFL Play-Offs
- NFL Super Bowl
Betting App Deals
We live in a world now where your betting options are varied when it comes to how you place your bets.
Back in the day, you could only place a bet by walking into a betting shop. Then online betting took off and you could place bets on your desktop computer. After that, mobile betting on your phone or tablet - giving you a decision to make about which is the best way for you and your betting journey.
You can still use all three of these options, but which one is best for you?
Online Bonuses Are The Same
You might feel that betting on your computer over your phone and vice-versa will ensure you get the better deals - well, you won’t because all the deals are the same.
Whether it be a welcome offer or a daily bonus, you will be able to activate all the offers from both devices.
Mobile Exclusive Deals
Although all the special offers and bonuses are eligible to claim on your desktop, phone or tablet, there are times when using the mobile app can be beneficial to the customer.
By having your push notifications switched on, the mobile app will automatically send you a message when a new offer has been included. This also includes a special offer that might be added halfway through a bog game you are betting on.
You will not always be on your computer, but it’s safe to say that your mobile device will be less than a foot away from you at all times.
Top Tips For Choosing Betting Deals
We all have our own reasons why we bet on the sports we do and the online betting sites we chose, but just to help you along a little bit we have put together some tips that could help you make your decisions.
Bet On Sports You Understand
Yes, we all like a special bonus offer, but there is no point claiming the offers just because they are available. If you regularly bet on football or cricket, there is no real sense in signing up with a new bookmaker just to get an offer on horse racing. Choose a betting site and deal with a sport you are comfortable with, because there is more chance you will be successful with that.
Turn Push Notifications On
Having a lot of apps with push notifications can be quite frustrating when your phone is being sent random messages every five minutes, but it is different with betting apps. If you keep your push notifications on for your betting apps, they will send you messages when a new offer has dropped or an impressive in-play bonus is available for the game you are already betting on. By doing this you will never miss a deal again.
Check Expiry Dates On Deals
Do not assume that as soon as you activate a special welcome bonus that you have months to use it. Offers and bonuses have an expiration date of seven to 30 days. If you have not used the offer within that time, then you will lose it forever.
Do Not Place Long Term Bets
This tip ties in with the one above. When you are signing up for a betting site with an impressive deal, do not place a bet that will only be settled months down the line. You might think betting on Manchester City to win the Premier League will come in, but because most offers are activated after the qualifying bet is settled, this will not be valid and you will not receive your free bet.
Compare Odds At Multiple Sites
Double check the odds on some price boosts and deals to see if the odds are really any better than what else is on the market. Just because by signing up with a bookmaker you will receive a £5 free bet, it does not mean you are getting the best odds. Sometimes it might be worth sacrificing a free bet in order to get improved odds at a different bookmaker.
Latest Deals For January 2025
Below is a brief table with the top UK bookmakers on the market with their best welcome offers and deals.
| Bookmaker | Offer/Deal |
| BetMGM | Bet £10, Get £60 In Free Bets |
| Kwiff | Bet £10, Get Surprise £30 Bet |
| Bet365 | Bet £10 & Get £30
|
| Bet UK | Bet £10, Get £30 |
| Sportsbroker
| Bet £10 & Get A £10 Free Bet |
Betting Site Loyalty Deals
Online bookmakers want customers to stay with them and use all their facilities, but loyalty works both ways doesn’t it?
Bookmakers are well aware they need to keep their current and new customers sweet in order for them to keep going back and placing bets or using the slot games.
Below is a brief explanation of what loyalty offers are available at some of the best UK online bookmakers.
Betvictor Loyalty Club
Once you have signed up as a new customer with Betvictor and continue to use their features, you will be rewarded. Customers who place five bets worth £5 each will receive a free £5 bet. This is a weekly promotion, so each free bet has to be used within seven days so you will not be able to stockpile all your free bets.
Boylesports Accumulator Loyalty
Existing customers are rewarded for their loyalty with this special accumulator offer. Bettors need to opt-in and place an accumulator with five or more legs with odds greater than 3/1. They will receive an Acca Loyalty Stamp and once they have made five acca bets, a free £5 bet will be credited to their account to be used on any sport.
William Hill Acca Club
The Acca Club is a very popular loyalty bonus with William Hill. To activate this Acca Club offer, customers will need to bet at least £20 on a single BuildYourOdds bet or three + team accumulator in the qualifying week to receive a free £5 bet.
We all know that social media has a major influence on people thanks to mobile devices ensuring we are never off sites like Facebook and X (formerly Twitter). Social media gets a lot of bad press because of how it can manipulate and even lie to people on a daily basis, but it can be used for good as well.
Some online bookmakers will use social media to promote their odds, deals and price boots everyday. It is not just a case of writing a message telling people to bet. A lot of firms will have dedicated images created in order to push the offers.
It will not be too expensive to create these images and post them on their socials - while having a television advert could prove quite costly. And in all honesty, the social media posts could have a better reach to their customers.
The Last Word on Betting Deals
You will want to make the most of the best online betting deals available to you. You’ll most certainly find the best and most relevant information in order to make your decision on our site.
It’s our mission to enlighten you, so that all you really need to do is locate the deal, sign up or opt in if needed and start betting. It might seem like an oversimplification. However, it really isn’t. Stay informed with us, and you’ll find yourself with an in-depth run down of the best online betting deals and promotions that the UK has to offer.
We’ve covered a wide variety of bookies for your convenience, and do update our site on a regular basis. There’s no need to worry about missing out on the latest betting deals. We wish you a successful endeavour and don’t hesitate to consult Betting.co.uk when hunting for the best online betting deals.
Betting Deals FAQs
💻 What Are Betting Deals?
Betting deals is a broad term for various types of promotions and offers that are available to players, either as new customers or existing ones. These can come in a range of types from free bets to enhanced odds and free spins. The UK market is particularly competitive meaning deals are a way for bookmakers to attract new customers or encourage loyalty in their existing ones.
📈 How Do Betting Deals Work Online?
There are usually a list of terms and conditions to be aware of when it comes to utilising a betting deal. There may be restrictions about stakes, the markets that free bets can be used on or minimum odds in order to qualify. Our experts will break down each deal on it's own merits and make a judgement about the value.
👌 Can Existing Customers Use Betting Deals?
Welcome bonus offers are available for new customers only, but a lot of online bookmakers have special offers available for current customers as well. This could be a price boost on a big game or weekly loyalty promotions.
✅ What Are The Best Betting Deals
Ultimately this depends on your betting style but bonuses that require little or no stakes to qualify and that have flexible terms and conditions will always rank well with our experts. Sites are creative with their betting deals and there's usually something for every type of bettor on the market in this day and age.
