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If you have been enjoying online gambling for a while now, you may have come across the term casino affiliate marketing. These casino partnerships are relatively common in the world of online gambling, though newcomers might not be aware of them. Basically, they are a way that you can generate revenue for yourself by helping to promote an online casino. You refer customers to the casino and receive a payment in return.
That makes the idea of casino affiliate programs sound very simple, and in many ways it is. As with anything in gambling, though, it is not something that you should just be floating into doing. If you are considering the idea of casino partnerships then you need to know exactly what to look out for before you make any firm commitments. Just as choosing the right online casino is important if you are a punter, it becomes even more important if you are considering the question of casino affiliate programs.
Here, we’ll run through the basics of casino affiliate marketing programs for you. We’ll define the term, and also tell you why operators favour this type of arrangement. We’ll also let you know exactly which features define good operators with whom you can enjoy positive casino partnerships. Read on to find out more!
What are Casino Affiliate Programs?
A casino affiliate program is where a content creator features links and banner advertising on their website or social media channels in return for a share of the revenue generated. The revenue is shared based on the number of customers who sign up for accounts as a result of clicking on those links. You will usually be paid a share of each customer’s losses, but sometimes a flat rate per sign-up is paid out.
Good candidates for affiliate deals with online casinos include slots news blogs and social media channels that discuss casino gaming. There are plenty of options out there nowadays for the best gambling affiliates.
Why do Operators Need Casino Affiliate Programs?
So why do operators in the gambling industry use casino affiliate marketing programs? Well, the main reason is that they are a relatively simple way of promoting their casino and replenishing their customer base. Punters walk away from online casinos all the time for a wide variety of reasons. They may become bored with the range of games on offer, or have had their account limited for some reason. There are dozens of reasons why customers change their favoured online casino.
That means that operators need to tempt brand new customers to their websites as often as possible. Casino affiliate programs are an easy way of doing this. The content creators do the hard work of promoting the brand in return for a share of the revenue generated by the customers they refer to the operator. If everything works smoothly, such partnerships can work out very well for both the operator and the content creator.
But if you are a content creator looking for the best casino affiliate marketing partnerships then there are a number of things that you need to watch out for. In the next section of this article, we’ll identify five features that a good affiliate should have in place.
5 Features of the Best Casino Affiliate Marketing Programs
When you are looking for the best casino affiliate programs there are a number of features for which you should be looking. In this section of the article we will outline the five key areas that you should always be checking before you commit to any casino affiliate marketing programs.
Check the way revenue share works
In many ways, the most important thing to check is how the revenue from the affiliate partnership is going to be split. You should also check to see how your share of revenue is generated. Many operators will pay out a share of the losses that a customer sustains after they have signed up for an account. Others will pay flat rate based on the number of people who open an account at their site after being referred from your content channels. This latter is called a Cost Per Acquisition (CPA) deal.
The model of recompense that you opt for is really down to you and your preferences. Both types of deal have their advantages and disadvantages. The important thing is that it must seem fair to you. If you feel that an operator is looking to take advantage of your hard work then the partnership will not work.
Match the operator’s brand identity to your content
One of the more important factors to consider when you are trying to identify positive casino partnerships is the operator’s brand identity. You need to match the content that you are creating on your channels to the operator’s messaging. There is little point, for example, creating lots of content about bingo if your affiliate’s main feature is the variety and choice of slots games on offer. Similarly, it is not really worthwhile writing a blog about cricket betting if you want to affiliate with an operator whose range of casino table games is outstanding.
You also need to think about the tone of the content that you create. Some operators may favour a more irreverent approach to things, while others might be targeting a more sedate demographic for their customers. Writing edgy content about sport, for example, and then posting links to a site that is looking to attract more conservative women to its bingo pages would be an error.
Your content needs to match the operator’s focus. If it does, you are sure to drive more traffic to their website. You will also be rewarded by more traffic at your own channels. You can use our resources here at Betting.co.uk to find the most appropriate matches for your channels.
Check the range and type of casino games on offer at an operator
It is also important to make sure that the operator with whom you are looking to affiliate has a good selection of games and other entertainment on offer. If you write poker tips for a social media page, for example, you need to check the poker offerings from an operator very carefully. There should be plenty of options on offer for new customers to explore. If there aren’t, then they are unlikely to commit to opening accounts and your revenue levels will suffer as a result.
You should be developing casino partnerships with operators who provide their customers with a good selection of games. They should have slots from major developers like Microgaming, Net Ent and Play ‘N GO. It is also important that they provide a good variety of table games, with several versions of blackjack, baccarat, roulette and video poker available. If your content on your channels is tailored towards poker players, you should also ensure that the poker room is up to scratch in terms of choice and opportunity for players.
Another important development in the online casino world in recent years has been the progress made by live casinos. Online live casinos combine the convenience of internet gambling with the excitement of a trip to a real life casino. Many more operators are now offering their customers the chance to partake of this excitement. Partnering up with operators who provide live casino games can be a good opportunity if you’re looking for affiliate deals.
Make sure that the operator is properly licensed
A vitally important thing to check before you commit to any kind of affiliate marketing deal is the licence that an operator holds. Any online casino operating in the UK should really have a licence from the United Kingdom Gambling Commission. This body regulates all operators in the UK, ensuring that they are fair, secure and safe for customers to use. The UKGC is one of the world’s most stringent regulatory bodies too, so any operator that holds a licence from them is audited regularly to ensure that they are adhering to the required standards.
If an operator does not hold a licence from the UKGC then you should be very wary about entering into any kind of affiliate partnership with them. A licence is the best possible indication that an operator is legitimate and above board in all of their dealings. If an operator is not licensed by the UKGC then you should not affiliate with them, especially if the content on your channels is aimed at residents of the UK.
Ensure that the operator protects punters from addictive patterns
Another important thing to check when you’re looking for casino affiliate marketing partnerships is how your potential affiliate protects their customers from the more negative possible consequences of gambling. Anyone playing slots or other casino games can slip into compulsive or addictive patterns of behaviour and it is vital that an operator provides some form of additional protection for them.
A reputable operator will allow customers to set their own limits on their account, so that they can control their spending and manage their bankroll properly. They will also provide contact details for bodies such as Gamblers Anonymous who can provide more extensive support for anyone who suspects that they might be developing a problem. You want to form casino partnerships with reputable and ethical operators when it comes to this issue.
Use Betting.co.uk to Find the Best Casino Affiliate Marketing Partnerships
Of course, one of the best resources available to you when it comes to seeking out good casino partnerships is this website! At Betting.co.uk we pride ourselves on providing you with the best possible advice about the gambling industry. That is no different when it comes to casino partnerships. Our operator reviews and other guides should help you identify which operators are the best for you personally when it comes to casino affiliate marketing partnerships.
If you use our list of features above, and couple it with the expert information provided in our reviews and articles, you should be well on the way to finding the best casino affiliate programs out there. And remember that we cover much more than just affiliate partnerships and operator reviews too. There is heaps of great content for you to explore here at Betting.co.uk!
Read Betting.co.uk’s Other Gambling Guides
Now that you know a bit more about how gambling affiliate programs work, you should make sure that you check out the other gambling guides that are featured here at Betting.co.uk. As well as this guide about casino partnerships, we also have a guide for you that deals with sports betting affiliate partnerships.
But it is not just affiliate programs that we write about, obviously. There is a huge breadth and scope to our gambling coverage here at Betting.co.uk. As well as our weekly betting tips for many top sports, you can also read the latest sports news at our site. If you’re in any way interested in online gambling then you should bookmark Betting.co.uk’s homepage. We look forward to seeing you here again soon!
You should now have a pretty good idea just what casino affiliate programs and betting affiliates entail, as well as how you can go about looking for the affiliate partnerships that will best suit you. Always bear in mind that you need to be affiliating with a properly licensed operator that matches the brand identity of the content that you create. You also need to look for operators that care for their customers when it comes to the safety and security of all their transactions. But they should also look out for their customers’ mental health too, and help to prevent them from falling prey to any negative patterns of behaviour associated with gambling. Last, you need to check the revenue sharing arrangements to make sure that they are fair to you.
If you check those things thoroughly before you commit to signing up to any casino partnerships then you should be well on the way to making a success of things. As always, check back with Betting.co.uk for further advice if you need it!