What is Best Odds Guaranteed & Where is BOG Available in 2025?
Whenever we place a sports bet, we all want the best odds guaranteed. That is not a secret. We all aim to win as much money as possible from our bets, so finding the best odds guaranteed betting sites is crucial to make our betting journey a successful one.
What does best odds guaranteed mean? That question will be answered in this guide as well as pointing you in the direction of the best sites available.
It is important to note that best odds guaranteed is more often than not limited to horse racing and greyhound racing, so this guide will primarily focus on those sports.
In basic terms, best odds guaranteed or BOG is a betting promotion that features on the
best sports betting apps
and sites that guarantees punters get the best possible odds available on horse racing and greyhound racing.
If a bettor places a bet before a race with the selected odds, but the starting price (SP) for that race is higher, if the bookmaker is offering BOG then they will pay out with the higher odds.
An example of best odds guaranteed is if a bettor backs a horse at 3/1 before the race begins and the SP for that same race sees the odds change to 5/1. If your horse wins the bookie will pay out at the higher price.
On the flip side, if the SP is lower than the odds the punter initially placed, the original price will remain the same.
It is in the punter's best interest to take the BOG. The majority of bookmakers have a time window that allows bettors to get the best odds guaranteed before changing it to the SP.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned.
18+. T&Cs Apply.
18+ Opt in, bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 2x£10 and 1x£5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeem £125. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned |
T&Cs apply.
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
A lot of the
top UK bookmakers
pride themselves on offering the best odds guaranteed. Here, we have picked out the most impressive best odds guaranteed sites and what you can expect from them.
Vbet Pros And Cons
Best Odds Guaranteed promotion
Single and multiple bets
No maximum BOG payout
Not included with greyhound races
Vbet might not be seen as one of the major players when it comes to online sports betting, but they are committed to offering the best odds guaranteed.
Once the clock hits midnight the day of a race Vbet will offer the best odds guaranteed on all horse racing meetings. This is not offered by every bookmaker as the window is normally only open for a couple of hours.
There is no cap on what you can win either and you can get best odds guaranteed on multiple bets as well as single ones.
The BOG promotion is only used for horse racing and not for greyhounds like a lot of bookmakers are.
Sports Bonus
3.3/5
Sports Bonus
3.3/5
up to £10
Free Bet
|
Go to Vbet
Get Bonus
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 2/5). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply. 18+. Please gamble responsibly. BeGambleAware.org
BetVictor Pros And Cons
Best Odds Guaranteed offer
Early price window from 9am
Horse racing and greyhound races available for BOG
Cap on what you can win
BetVictor is another online sports betting site that promotes best odds guaranteed for all horse racing and greyhound races.
The early price option will run from 9am UK time on the day of the race right until they are at the starting gate.
If you place a bet with the early price and the starting price ends up being better odds, then you will be paid out at the higher odds if your horse or dog wins.
Sports Bonus
3.7/5
Sports Bonus
3.7/5
Get £30 in free Bets when you bet £10
Go to Betvictor
Get Bonus
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. gambleaware.org | Please gamble responsibly
Bet365 Pros And Cons
Best Odds Guaranteed promise
Early window from 0800
No restrictions on what can be won
Only available on horse racing
Only single bets no multiples
Bet365 offer the best odds guaranteed and are seen as one of the main bookmakers in the UK with some of the most impressive markets available.
Their early time window for placing the best odds guaranteed starts at 8am, even though it is not as good as Vbet with their midnight start, it is still one of the best around.
Sports Bonus
3.8/5
Sports Bonus
3.8/5
Bet £10 & Get £30
Free Bet
|
Go to Bet365
Get Bonus
Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
How Best Odds Guaranteed Works?
Best Odds Guaranteed offers adds a little bit of excitement to your betting journey. There is a lot of satisfaction in gaining the best odds possible, especially if you backed it earlier at a lower price.
Below are a few brief steps on how Best Odds Guaranteed works:
Placing The Bet
Let’s say you place £10 on a horse named ‘Cherry and White’ running at Haydock Park. The odds before the race are 5/1.
Odds Change
By the time the race at Haydock Park starts, the odds of Cherry and White winning have drifted. The SP for that horse is now 7/1.
Result Of The Race
Cherry and White wins the race at Haydock Park.
Payout Without Using A Best Odds Guaranteed Betting Site
If you do not use a betting site that offers best odds guaranteed, you will be paid out at the odds you placed initially. So at 5/1, including your stake will see you receive £60.
Payout Using BOG betting sites
If you backed the horse with a betting site that runs the best odds guaranteed promotion, you will get the revised odds of 7/1. This means you will take home £80 including your initial stake.
Does Every Betting Site Offer Best Odds Guaranteed?
With the number of online bookmakers increasing on a regular basis, not every single one has opted for the best odds guaranteed option.
It is safe to say that the big-name brands like Bet365, Betfed, Coral, Paddy Power, Ladbrokes and BetMGM promote the best odd guaranteed promotion very well and is one of the reasons they continue to get decent sign-up numbers.
Some bookmakers have taken the conscious decision to remove best odds guaranteed from their sites for the simple fact that they do not need to offer it.
Implementing offers like BOG only really benefits the punter. If the bettors keep winning then it is the bookmaker who loses out and they are not in the sports betting business to throw money away.
When Betfair decided to remove the BOG promotion from their sites, they did not offer an explanation; they just emailed customers informing them of the decision. William Hill were the next ones to remove the promotion, while Paddy Power opted to stop best odds guaranteed offers from any race meetings held at Arena Racing Company tracks.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned.
18+. T&Cs Apply.
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned |
T&Cs apply.
18+ Opt in, bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 2x£10 and 1x£5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeem £125. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
Best Odds Guaranteed Site In 2025 Parimatch Explored
There are four online bookmakers that are seen to be better than the rest. We have covered three of them in Vbet, BetVIctory and Bet365, so it makes sense to cover the fourth one.
Parimatch is seen to be on par with BetVictor in terms of what they can offer as a best odds guaranteed betting site.
Again, horse racing and greyhound racing are the two sports covered in this market. Punters can make single bets or even multiples when it comes to bets with the best odds guaranteed.
The cutoff time for the best odds guaranteed promotion is 9am on the day of the race, that is when it ends for the day rather than the time it starts like a lot of bookmakers.
There is a restriction on how much you can claim back each day and that is capped at £25,000.
Sports Bonus
3.8/5
Sports Bonus
3.8/5
Bet £10 Get £30
Free Bet
|
Go to Parimatch
Get Bonus
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 6x£5 Free Bets for set markets, There are no wagering requirements. Make a deposit via debit card or Apple Pay. T&Cs apply. gambleaware.org | Please gamble responsibly
Pros And Cons Of Best Odds Guaranteed In Betting
Best Odds Guaranteed Pros And Cons
Increased potential winnings
Reduction of risk
Competitive advantage
Limited availability on sports
Winnings can be capped
Conclusion On Best Odds Guaranteed In Betting
Having sites with
betting offers and promotions related to best odds guaranteed can only be good for the punter. Let’s face it, you were probably going to back that selection anyway, so doing it before the SP is released will ensure you are no worse off once the race starts.
If you back the horse or dog in the right time frame for the best odds guaranteed, you will get those odds you placed if the price shortens ahead of the race and the bookmaker will back the new price if it drifts out to another price.
Best Odds Guaranteed FAQs
❓ What Is Best Odds Guaranteed?
Best odds guaranteed is a betting promotion that is aimed at horse racing meetings.If you use that offer to back a horse before the race, you will be paid out on the starting price even if the odds drift out.
🏇 What Sports Do Bookmakers Offer Best Odds Guaranteed?
Horse racing is the main sport that is included in best odds guaranteed promotions and every site that offers this method uses that sport. A lot of the betting sites - although not all of them - include greyhound racing as well.
💷 Will I Receive The Payout From The Starting Price Even If I Use BOG?
If you back a horse using the best odds guaranteed promotion at 5/1 and the starting price drops to 3/1, you will still get the BOG. If the starting price drifts to 7/1, you will get that price. Using BOG is very beneficial as long as your horse wins.
✅ Can I Use Best Odds Guaranteed At Big Meetings Like The Grand National?
Yes, the big meetings like the Grand National and the Cheltenham Festival are included in the BOG promotions. Bookmakers like to big up meetings like this, so using BOG gets more punters to their sites.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned.
18+. T&Cs Apply.
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned |
T&Cs apply.
18+ Opt in, bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 2x£10 and 1x£5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeem £125. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
By providing my e-mail address, I declare that I agree that Betting.co.uk will regularly send me information by e-mail: I can revoke my consent at any time.
Users must be 18+. If you are having trouble with gambling then help and advice can be found at begambleaware.org. Please Play Responsibly.
Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Between 74-89% of retail investor accounts lose money when trading CFDs.
You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
This site is using
Cloudflare
and adheres to the
Google Safe Browsing Program. We adapted
Google's Privacy Guidelines
to keep your data safe at all times.
Close
Place Your Bets! Discover Premium Bonuses at Our Trusted Partners.
BetMGM UK Bonus
Bet £10 Get £40
18+. T&Cs apply.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned.
18+. T&Cs Apply.
Bonus Code:
Go to BetMGM UK
Get Bonus
Bwin Bonus
£20 Back-Up Bet as Free Bet
18+. T&Cs apply.
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned |
T&Cs apply.
Bonus Code:
Go to Bwin
Get Bonus
Betano Bonus
Bet £10 Get £30
T&Cs apply, 21+
18+ Opt in, bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 2x£10 and 1x£5 Free Bets for set football markets + £5 Slots Bonus on Big Bass Splash, 30x wagering, max redeem £125. Bonuses expire in 14 days. Click for T&Cs. GambleAware.org
