Best Betting Sites UK / How We Rate Bookmakers At

How We Rate Bookmakers At

When it comes to curating our bookmaker reviews and comparisons, we at leave no stone unturned.

Our experts are meticulous in their approach, researching a specific set of key attributes that help build a bigger picture of a platform, and, ultimately, help determine the overall ranking and rating of the best bookmakers across the UK.

Making sure it's all above board

First and foremost, our experts place our reader’s safety and security at the top of their list of priorities. So, for an online bookmaker to score highly and pass our rigorous testing, they too must hold security at the heart of all they offer.

To confirm a site’s legitimacy and legal status, we head straight to the bottom of a bookmaker’s homepage, searching for a genuine online betting license, confirmation of a credible regulating body, and many other company details that we deem to be essential. We then look to confirm whether customers’ personal details are forwarded to third parties, which payment methods are provided on-site, how client funds are stored, and whether the latest encryption technology is utilized across your chosen bookmaker.

Finding the best bonus offers around

When it comes to discovering the top welcome bonuses, unlocking free spins, and taking advantage of on-site promotions, we at have got you covered.

We personally take the welcome bonus of your chosen bookmaker for a spin before offering our authentic take on its redeemability and providing a full rundown of the T’s & C’s. Our experts will then scour the site in the hopes of discovering a loyalty program and other ongoing promotions and perks for its long-standing customers. We review the small print, decipher the jargon, and present our findings in an easy-to-read fashion to ensure you know exactly what you are opting into.

A good choice of games is essential

While all of the above are incredibly important pieces of the bookmaker puzzle, the final piece really helps to bring it all together. After all, a secure, user-friendly bookmaker is no good if you cannot place wagers across your favourite games and sports markets!

As you make your way through this section of our bookmaker reviews and comparisons, you will discover the complete gaming portfolio of your chosen bookmaker. Does your platform provide live casino games? Are games backed by established software providers? What kind of jackpots are on offer? All of these questions will be answered, and plenty more.

For sports fans, you will have the chance to check which sports are covered by your chosen bookmaker, how odds compare to other top competitors, whether you can watch the action unfold via a live stream, what kind of markets you can expect to wager across, and much more.

It should be smooth sailing

Here at, we believe that everyone who wishes to take part in online gaming should be able to - provided they are over 18, of course! With this in mind, you can expect our team to test every facet of the platform extensively, reporting honestly on just how user-friendly your chosen bookmaker proves to be.

While making our way around the platform, we will be judging how long tabs take to load, how swiftly we can navigate from one section of the site to the next, the range of payment options, the market and gaming layout, and much more. As we mentioned, we want the online gaming world to be accessible to all. So, we will also be looking at whether each bookmaker has opted to cater for busy bettors too, supplying a dedicated mobile app or an optimised mobile experience that can be accessed through their phone’s browser.


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