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Ladbrokes Reviews & Ratings Ireland 2021

Is Ladbrokes scam or legit?

Many online betting journeys begin and end with Ladbrokes, simply because it’s one of the best gambling sites Ireland and the UK have to offer. Irish punters get access to tons of top sports markets, odds and casino games, generous Ladbrokes bonuses and more.

Our Ladbrokes reviews rank this tried-and-tested operator particularly highly for its live streaming software, which is fluid, functional and easy-to-use – especially if you’re betting via the Ladbrokes iOS or Android app. That said, the traditional Ladbrokes site can sometimes feel a little clunky, and there are a few things you’ll want to know about the operator’s bonuses before you claim.

Ladbrokes sport
Ladbrokes: Pros & Cons
  • Top-tier reputation
  • Excellent live streaming
  • 24/7 support
  • Superb market coverage
  • Web layout won’t suit everyone
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CompanyLadbrokes Betting & Gaming Ltd.
HeadquarterOne Stratford Place, Montfichet Road London E20 1EJ
Year of Founding-
CEOJim Mullen
Available Languages-
Customer SupportLive Chat, Phone, Email Support
Email[email protected]
Phone+44 208 515 2565
Verified byIBIA (International Betting Integrity Association)
IBIA (International Betting Integrity Association)
Payment Methods
Credit Card
Instant Transfer
Show More
Betting Markets115
Live StreamsYes
Odd Level90.38%
Betting Tax-
Cash OutNot Available
Live CasinoNo
VIP ClubNo
Casino TypeFlash, Download

Bonus Offer – Free bets for Ladbrokes Ireland punters

Bonus offers are truly the bread and butter of online sports betting. If you’ve read any other Ladbrokes reviews before this one, you’ll probably have heard that Ladbrokes newbies can get their hands on €20 worth of free bets right now through the Ladbrokes sign-up offer.

To do so, you’ll need to create a new account and put down a couple of cumulative qualifying stakes on odds of 1/2 or more. These bets must rack up to either a €5 win or €5 each way. Your free bets will be credited to your account immediately – meaning no waiting around for bets to settle before you get your hands on the goods.

Claimants must be either Ladbrokes Ireland or Ladbrokes UK customers. You won’t be eligible if you make your initial deposit using PayPal, Paysafecard, Skrill, Neteller or any prepaid cards – so be careful here. You’ll also need to play your free bets within 7 days.

On the online casino front, our Ladbrokes reviews can reveal that there’s also a €50 welcome bonus available when new players bet €10 or more on qualifying games. This comes with 40x wagering requirements – but more on this later.

Usability, Look & Feel – Fast, but won’t suit all Ladbrokes reviews readers

Ladbrokes is such a well-established name in the industry that questions like, is Ladbrokes legit, rarely get thrown around here in Ireland. Unfortunately, however, some bettors do complain about the betting giant’s web functionality – which might not be to everyone’s tastes.

In-play and live stream odds dominate the homepage and there’s a handy A-Z of sports on the left-hand side to help bettors find what they need. Everything functions quickly and fluidly, but the site feels cluttered and there doesn’t seem to be any search engine available. What’s more, Ladbrokes’ flagship white-on-red colour scheme feels a tad harsh on the eyes.

Those of you looking for a slightly less busy-looking layout might do better to download the Ladbrokes app, which is available on both iOS and Android and is generally much more streamlined. Ladbrokes reviews far and wide praise the app’s straightforward buttons and collapsible menus, which we think make betting with Ladbrokes a much smoother experience overall. Otherwise, you can explore the usability of other top bookmakers with our Bet365 reviews and PaddyPower rating to see if they look and feel any better for you.

Payments – Tons of choices, but some banks incompatible with bonuses

Ladbrokes offers very little information to non-customers about what kinds of deposit and withdrawal methods are available – but our own experience used to put together these Ladbrokes reviews can reveal there’s tons of options available. Irish customers can make deposits using VISA, MasterCard, PayPal, Neteller, Skrill, Apple Pay and Paysafecard, but only those first four are available on withdrawals.

Credit Card
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If you’re claiming the bonuses we mentioned earlier, keep in mind that prepaid e-wallets are ineligible for these offers. This isn’t a Ladbrokes scam, mind – operators far and wide are well-known for placing restrictions just like these on their best bonuses, to save too many punters taking advantage.

Deposit limits usually sit at €5. Withdrawal waiting times are by far fastest on e-wallets like Skrill and Neteller, at just 24 hours. If you withdraw to a standard debit card, however, you might need to wait up to three days (although this is a standard waiting time - even for the best gambling sites Ireland has to offer.)

Customer Service – Our Ladbrokes reviews rate Ladbrokes best in the business

It’s only fair for to grant a Ladbrokes rating of top marks in this category, as the operator’s customer support is without a doubt one of its biggest calling cards.

Irish customers are free to contact support 24/7 – and there are multiple options available, too, including live chat, telephone and email. If your query isn’t urgent, Ladbrokes also offers a useful – and extensive – FAQs page that enables customers to narrow their search queries down into niche sub-categories easily and efficiently. That said, some of the answers can be a little on the vague side, so we’d still recommend contacting Ladbrokes directly under most circumstances.

The live chat service is simply epic, with agents responding pretty much immediately during the tests we carried out for our Ladbrokes reviews and staff willing to go above and beyond for customers each time. At the time of writing, it’s unclear whether VIPs get access to a spruced-up support offering – but would they even need one?

License & Security – Fully licensed and no sign of any Ladbrokes scam

The operator is properly licensed by both the UK Gambling Commission and the Gibraltar Gambling Commission, offering Irish players double-protection. What’s more, Ladbrokes’ online betting site and smartphone apps are 100% legal for use here in Ireland and reports of Ladbrokes scam attempts involving shady third parties posing as Ladbrokes are very rare. Mind you, it still pays to be wary of any suspicious-looking emails from unknown sender addresses, just in case!

Germany - Deutsche Sportwetten-Lizenz
UKGC - UK Gambling Commission
Australia’s Northern Territory

The company also has a long history of appearing on the FTSE 250 Index and Ladbrokes Group Finance PLC LAD2 is publicly traded on the London Stock Exchange, too, adding an extra air of authenticity to the company. So, is Ladbrokes legit? Well, yes – of course it is! And the SSL encryption used here is water-tight, too.

Rewards & Loyalty Program – Ladbrokes reviews readers can rack up points real easy

If you’re in it for the long haul, Ladbrokes won’t let you down. Points-based loyalty perks are available to all customers – and these points can be racked up very easily.

Every €10 wagered on casino games will earn you comp points, and the same goes for any qualifying sports bets you place. Ladbrokes’ loyalty scheme is known as “The Grid” and customers can acquire points both online and by betting in-store at any of the operator’s brick-and-mortar betting shops.

But it doesn’t end there. Our Ladbrokes reviews found the operator also regularly advertises and rotates special bonuses on its “Promotions” page. Right now, sports fans can claim a €1 free bet on any sport of their choice just by making any selection for the upcoming weekend. Punters can also be in with a chance of winning €100 in free in-game cash simply by predicting three correct scores on upcoming footie fixtures. Special odds boosters and casino bonuses also appear on the “Promotions” page from time to time.

Ladbrokes Sports Betting

Betting Markets - So many to choose from

If you’re looking for market diversity, you can’t really do much better than a big-name operator like this one. We’re awarding a top Ladbrokes rating in this category purely because Ladbrokes offers unhindered access to pretty much every betting market you’ll need.

Bettors get to enjoy odds on football, rugby, tennis, cricket, horse racing, basketball, badminton, greyhound racing, Gaelic football and pretty much everything else in-between. In total, there are almost 40 different sports markets available – including a handful of esports games like CBCS Elite and WePlay Academy League.

Odds - Consistent odds across markets

Our Ladbrokes reviews were equally impressed with the quality of odds on offer, which we found to be consistently competitive across all markets – including those all-important horse racing fixtures, which we know all you Irish bettors just can’t get enough of.

Odds are fractional as standard and there’s no clear-cut way of changing this. Fortunately, there are plenty of YouTubers out there who’ve made videos explaining how you can do this. Odds boosters are super-common, too. Our Ladbrokes reviews found these are usually advertised on the “Promotions” page as and when they become available.

Live Betting & Streaming - Great live streaming facilities

Our Ladbrokes reviews would highly recommend this operator for live betting and streaming, on account of the state-of-the-art streaming software on offer.

Whether you’re betting via your smartphone or using the traditional Ladbrokes website, you can watch live streams from pretty much any mainstream sport and place bets on the move with ease. The betting process is practically the same as when betting pre-event, and our Ladbrokes reviews encountered no delays or lags whatsoever whilst testing this service.

Limits - What are the limits like?

Maximum bet limits can sometimes be confusing with Ladbrokes, but our Ladbrokes reviews found that most mainstream sports aren’t the slightest bit restrictive for high-rollers. In our experiences, Ladbrokes rarely – if ever – limits bettors overly quickly, hence our high Ladbrokes rating in this area.

If you’re claiming that super-cool sign-up bonus, don’t forget you’ll need to be based in either Ireland or the UK and your qualifying win/cumulative stakes bet must add up to €5 across fractional odds totalling 1/2 or more. Also keep in mind that only the “win” parts of your win/each-way bets will count as qualifiers – and your free bets must be used within a 7-day limit.

Product Summary - An incredible sportsbook

With several sports betting markets available, ranging from mainstream golf, greys and Premier League footy to niche esports, Gaelic football and formula one, we can’t recommend Ladbrokes highly enough to sports fans across Ireland.

Odds are always competitive and fair, those live-streaming experiences are second-to-none and it’s a real breath of fresh air to have an instant free bet bonus up for grabs with relatively lax T&Cs. As far as our Ladbrokes reviews are concerned, this is one of the best bookies in the business.

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Software - Games from Playtech and more

Our Ladbrokes reviews are very happy to reveal that the operator’s casino game selection is just as diverse as its sports market coverage, with around 50 different games available to Irish punters in total.

Ladbrokes is powered predominantly by Playtech, meaning games load fluidly and with minimal lag. Other big-brand software providers are also well represented across, including IGT, Evolution Gaming, NetEnt, NextGen and Novoline. Our Ladbrokes reviews also found that bonus claimants get to enjoy a good cross-section of the operator’s game titles. Players get 30 days to turn over their €50 bonus on certain eligible games.

Game Portfolio - Plenty to keep you entertained

Just as our Ladbrokes reviews for the sports section of the site found, navigating the operator’s game portfolio is a tad easier if you’re using the smartphone app, as the browser version of the site can feel a little cluttered. Top-ranking games like Big Banker Slot, Premium Roulette and Fishin’ Frenzy are placed front-and-centre on the homepage, followed by “New” and “Slots” titles, but there’s no easy-to-use search engine available.

That said, our Ladbrokes reviews found that in-game instructions are super-detailed across the whole portfolio, meaning it’s never difficult to get the game-specific information you need.

Live Casino - Enjoy live casino gaming

Live casino games can be easily toggled using the toolbar at the top of Ladbrokes’ “Gaming” page. Titles range from branded speciality games like Monopoly Live and Alice’s Adventures in Wonderland, to Ladbrokes’ own popular table titles.

The selection is good, but perhaps not as comprehensive as you’d see with other, more casino-oriented, providers.

Limits - What are the limits like?

Maximum table limits vary between game titles as you’d expect from any big online casino. That said, our Ladbrokes reviews found that players are very rarely limited unfairly or prematurely and that most classic game types, like roulette and baccarat, are competitive, limit-wise.

If you’re going after that €50 bonus, you’ll need to turn it over 40x and you’ll be restricted to playing on just a handful of very specific game titles. At the time of writing, welcome bonus funds are only playable on Starburst, Book of Dead, Premium European Roulette, Wolf Gold, 7s Deluxe Jackpot King, Rainbow Riches Pick N Mix, Fishin’ Frenzy Jackpot King Deluxe, Big Banker, Well Well Well, Eye of Horus, Live Roulette and Adventures Beyond Wonderland. Just like the sports bonus, you’re also prohibited from depositing using prepaid e-wallets when claiming.

Product Summary - Fun games

Ladbrokes offers an extensive selection of casino games for a sports-focused online bookie, but the restrictions on bonuses and slightly high wagering requirements of x40 might leave a lot to be desired among hardcore casino gamers.

Our Ladbrokes reviews would recommend Ladbrokes’ casino offering to anyone who wants to grab a slice of that Vegas-style action in tandem with their sports betting activities – but casino specialists might want to use our online casino comparisons to see how Ladbrokes shapes up against competitors.

Ladbrokes reviews FAQ

🤔 Where can I find trusted Ladbrokes reviews?

Whether you’re big on sports betting or a first-time punter, it always makes sense to do a bit of research on an operator before signing up with them. Ladbrokes is a well-established name in the industry, but that doesn’t necessarily mean it’s the best in the business. Check out’s in-depth operator reviews and comparisons to discover what Ladbrokes has to offer.

💯 Is Ladbrokes legit?

Online betting scams can and do happen, so it’s important to make sure you’re safe when playing at sports sites like Ladbrokes.’s trusted betting guides can teach you how to spot trusted betting operators from opportunistic scams. If you’re unsure about Ladbrokes, you can also see how it ranks against competitors by reading our latest bookmaker comparisons before you sign up.

💸 Does Ladbrokes have a good bonus?

If you’re looking for the best betting bonuses in Ireland, you’re going to want to compare what’s on the market before signing up with any one specific operator. Ladbrokes offers juicy bonuses from time to time, but are there any Ladbrokes free bets available right now? And, if so, how do they compare to competitors? Check out our trusted bonus comparisons to find out!

Overall Conclusion – Our Ladbrokes reviews final verdict

If your online betting road trip hasn’t already pulled over beside Ladbrokes, you really are missing out. This big-brand operator offers coverage of virtually every sports market available, excellent odds, tons of great bonuses and VIP perks and a well-rounded online casino to boot. Simply compare the offering with our QuinnBet reviews and Betway ratings to test the quality of the platform properly.

Sure, other Ladbrokes reviews have pointed out that Ladbrokes’ desktop site is a little cluttered and confusing, but we think this is a small price to pay in exchange for so many amazing online betting benefits – particularly when you can always download the Ladbrokes smartphone app and play on the move without any issues.

Ladbrokes offers an excellent free bet bonus, amazing live streaming opportunities and a top-tier reputation that really is hard to beat. You’d be a sucker to miss out.

Ladbrokes Sports Bonus
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