
Searching for a new bookmaker to continue your sports betting? UK sports fans, look no further! We’ve uncovered a cracking selection of new betting sites for you to enjoy. Take a look at our comparison below to see the best new bookmakers 2025.
These new bookmakers online might sound unfamiliar, but we reckon that they could give some older sportsbooks a real run for their money. This page will inform you of all the things to look out for when choosing new bookmakers in the UK.
Requirements (WR): | - |
Min. Deposit: | - |
Min. Odds: | 2.0 |
Requirements (WR): | - |
Min. Deposit: | £10 |
Min. Odds: | 1.50 |
Requirements (WR): | £10 Slots bonus on selected slots |
Min. Deposit: | - |
Min. Odds: | 1/1 |
Requirements (WR): | - |
Min. Deposit: | £10 |
Min. Odds: | 1.5 |
Requirements (WR): | - |
Min. Deposit: | 10 |
Min. Odds: | 2.00 |
Requirements (WR): | 1x Deposit |
Min. Deposit: | £10 |
Min. Odds: | 2.0 |
Requirements (WR): | - |
Min. Deposit: | 10 |
Min. Odds: | 2 |
Requirements (WR): | - |
Min. Deposit: | £10 |
Min. Odds: | 1.50 |
Requirements (WR): | - |
Min. Deposit: | 5 |
Min. Odds: | - |
Requirements (WR): | Only accumulator bets qualify |
Min. Deposit: | - |
Min. Odds: | 3.0 |
You will be well are that there are a lot of top-branded bookmakers in the UK, but you might not be aware that more and more new bookmakers are appearing on a regular basis. We have reviewed a few of the newest bookmakers.
In 2018, MGM Resorts International and Entain Holdings become a joint venture that saw BetMGM come to life.They mainly traded in casinos in America before creating a huge online presence. Over the years, they have started to operate in the UK, Australia, Ivory Coast, Switzerland, Ireland and France.
BetMGM are doing their best to cover a wide range of sports instead of just focusing on the likes of football and horse racing.
They have started to put a bit more emphasis on sports like cricket, darts, boxing, MMA, rugby league, snooker and professional wrestling.
BetMGM try to entice new customers to the site by offering a decent welcome offer of ‘Bet £10 and Get £40 In Free Bets’.
On the casino side of the site, customers can win up to £200 in cash and 100 free spins to be used on Big Bass Splash.
The BetMGM app is also available on IOS and Android and can be downloaded free of charge.
Betano was formed in 2016 and it is now becoming one of the go-to online bookmakers in the United Kingdom.
Betano offers new customers a very impressive welcome offer. Customers who register with Betano for the first time will receive £30 in free bets once £10 has been deposited and wagered.
To be eligible for the Betano welcome offer, customers will need to deposit and wager £10 on any football market with odds greater than evens.
Once the qualifying stage has been passed, you will receive 2x£10 free bets and a free £5 to be used on football. You will also receive a £5 slots bonus to be used on Big Bass Splash.
Aside from the football welcome offer, Betano are currently offering customers who are not football bettors to take advantage of a great offer, but this will only be available for a short time.
The Six Nations is currently underway, while the Super Bowl takes place on Sunday, February 9. New customers can register today by placing a bet on these events to receive up to £50 in free bets. Remember, this will end very soon.
DAZN was founded as a sports broadcaster back in 2016 where its main focus was on live boxing events. Since then they have expanded to other sports and entered the betting world in 2022.
The aim of DAZN Bet was to refresh the casual betting world by being more sociable and more relevant to the modern day.
DAZN are attempting to cover the market of betting, live sport and up-to-date sports news. They are striving to be the number one company when it comes to anything related to sports.
All the new bookmakers in the UK are trying to compete with the companies that have been around for years. To do that, you need an enticing welcome offer to get new customers to the site.
The welcome offer at DAZN sees new customers receive a free £10 bet. To claim the offer, customers need to sign up and create a new DAZN Bet account. Then opt-in and place a £5 bet with odds greater than evens and the free £10 bet will appear in your account within 48 hours.
Boxing, football and horse racing are the main sports covered on DAZN Bet, but that does not mean that is all they cover. Other sports featured include Australian Rules Football, baseball, basketball, darts, hockey, Formula One,rugby league, golf and skiing.
The mobile app which is available on OS and Android and can be downloaded free of charge.
We always want to know what to expect when we are signing up for something new, it is the same in the world of sports betting. What is in it for me? Why is this bookmaker better than others?
Well, below are a few advantages new bookmakers have that make you want to sign up as a new customer and start a whole new journey in the world of sports betting.
New bookmakers will be trying their hardest to grab your attention. The best way to do that is by offering excellent welcome offers. Most welcome offers see punters receive free bets after they have deposited and wagered at least £10. New betting sites are eager to attract as many new customers to their site in a short period of time. So do not be surprised if some of the offers are more lucrative than the established bookmakers. It is all part of their marketing strategy to get your attention.
The welcome offers are there to entice new customers to the website, but how can they keep the new customers there? This comes with rewards and promotions on a regular basis. It is one thing getting a new member to sign up, it is another to keep them happy. New betting sites will make it a priority to have other rewards and promos going on all through the site to make you feel special and that will make you stay and place more bets.
Not all of the top UK online bookmakers offer the same odds. There is not that much difference, but new bookmakers might just offer better odds at the start to entice customers to join. It might take a while to find the best bookmaker for you, but if you compare odds, offers and rewards you will soon see which bookmakers offer the best deals. You are in the driving seat as the final decision is up to you. That is your advantage.
New bookmakers are a little bit behind the eight ball compared to established online bookmakers. They already have a core membership that might have been signed up for years. It is important for new UK bookmakers to grab the attention of bettors by having some eye-catching bonus deals.
It is not about reinventing the wheel. New bookmakers can stick with the tried and tested methods that a lot of the top UK online bookmakers use. You just need to be noticed.
Here are a few of the bonuses that might be on offer from the new bookmakers:
The Bet & Get bonus offers are the most popular when it comes to signing up new members. New customers are encouraged to sign up and deposit a certain amount in order to receive free bets. It’s a popular tactic, and it is popular because it works. BetMGM currently has a ‘Bet £10 & Get £40 In Free Bets’ offer on their website. That automatically grabs your attention and it is why these kinds of offers are used all the time.
This is a bonus that is not used very often, but it seems to be working for Bwin. New customers at Bwin need to deposit and wager at least £10 to activate this offer. Once they have placed a sports bet with 3+ selections up to £20 with odds greater than 3/1, then that offer is in play. If the bet in question wins, the bettor will receive their winnings. However, if the bet loses, the punter will receive a free bet worth up to £20 - depending on how much they wagered in the first place.
Some online bookmakers like to offer that little bit extra to their new customers to try and keep them on the site a little bit longer. New bookmakers like Star Sports are well aware that bettors like a free bet to use on sports, so they include that along with another deal offering free spins in order to get them trying out some slot games. It might seem like sneaky tactics to keep people betting, but it is a legitimate way of getting new customers to sign up.
This might not be seen as a major selling point compared to a lot of UK online bookmaker welcome offers, but if a new bookmaker says they have ‘Best Odds Guaranteed’ then it is worth taking a look. It is not a term used lightly, if they offer BOG, there is a very strong chance they have scoured the market and made their odds better. It is worth having a look at new bookmakers with BOG to see if you can get a better price on your bets.
The simple answer is yes. New bookmakers bend over backwards to load their sites with welcoming offers and promotions. They want new customers to sign up, and having promos and free bets available is definitely the way to go.
Whether it is a welcome offer for new customers or a free ‘bet & get’ promotion for existing customers, it is important to check out which offer best suits you and your betting journey.
Below is a list of the top UK online bookmakers and the welcome offers and promotions they currently offer:
Bookmaker | Welcome Offer | Other Promotions |
---|---|---|
BetMGM | Bet £10 Get £40 In Free Bets | Weekly Cash Prizes, Win Up To £1 Million, Treasure Island Madness, Wolves Profit Boost |
Bwin | £20 Back Up Bet As A Free Bet | Predict 5, Acca Boost, Bwin Poker Club, Spins Overdrive |
Betano | Bet £10 Get £30 In Free Bets | Slots Welcome Offer |
Kwiff | £30 In Free Bets When You Bet £10 | Bet Builder Insurance, Supercharge Your Weekend, Football Acca Shield, Sports Reward Club |
Betfred | Bet £10 & Get £50 In Free Bets | Acca Flex, Double Delight, Hat Trick Heaven, NFL Double Delight, Rugby Union Double Delight |
You cannot be a legitimate bookmaker if you do not have ways of depositing and withdrawing funds. Actually, that could never happen. However, some new bookmakers might not have as many methods for you to choose from.
The new bookmakers are still making a name for themselves, so some formats might be reluctant to get involved until they know the site can be trusted.
It is important to remember that any bookmaker featured on Betting.co.uk is a trusted and legitimate business with the right licences. We will never showcase a bookmaker without it having the correct regulations.
Credit cards have been banned by most bookmakers as a form of payment method as a part of their gamble responsibility campaign, but there are other methods still available.
This method is probably the most popular. The majority of people in the UK will have a debit card and new bookmaker sites will always have this method available. It makes it easier for bettors to get started.
E-wallets like Trustly, Neteller, Skrill, PayPal, Apple Pay and Google Pay are becoming more and more popular as a payment method. If you are someone who uses e-wallets, then it is important you check out which ones are available at certain bookmakers before you register as a new customer. You do not want to sign up to a new bookmaker and then not be able to deposit and withdraw with your preferred payment method.
Right, we’ve all got our own favourite betting sites. Some of these are classic bookies who’ve been around since the Stone Age.
This doesn’t mean that these bookmakers are necessarily the best around. The fact that these bookies have been around for decades actually means that many of these sites have even gotten a bit lazy.
So we reckon that you’d be better off by checking out some of the new bookmakers UK has to offer. Here are some of the main reasons why you might find that new bookies are actually the best betting sites UK.
All new bookmakers and even the longest-serving ones will provide new customers with a welcome offer. Depending on whether you want sportsbook or casino bonuses, having a good look around will stand you in good stead when it coms to selecting your new betting sites.
It is not illegal to sign-up to a number of different bookmakers, you can only sign up the once with each bookie. Check out all the relevant welcome offers and then it's up to you which one you join. If you do not mind having a few sites or apps on your devices then do that, but check out the terms and conditions on all offers so you know what you have to do to get the welcome offer.
Now, not all new bookmakers have a mobile app for you to download for free and have access to at a click of a button, but the majority do and it is worth it. LiveScore Bet is probably one of the best apps available for new UK betting sites.
Everything is compact and in place for you to find without too much effort. The relevant welcome offers and special bonuses are in plain sight and the steps to activate them are very straight forward.
New bookmakers online try to do something to catch the punters eye, whether that be a new feature or an eye watering welcome offer. LiveScore Bet did that with a new feature called SQUADS. This allows members to unlock a player each day from Monday to Friday and win cash prizes for every goal scored. It is an impressive new game that keeps your interest going all weekend during the football season.
We used Live Score Bet as an example, but having checked out all the new bookmaker apps, they are all very similar in terms of finding the odds, sports and games available for you to place a wager.
BetMGM is another new sports betting site that has put some effort into the mobile app experience. You can access the sports, casino and live casino areas with just on simple click. There is also a special promotions section from the dropdown menu that allows you to view which offers and bonuses are currently active.
Old bookmakers can get stuck in their ways. There’s nothing wrong with this, but it can get boring fast. So by going to a new bookmaker UK sports fans could find an innovative way to bet on sport. Don’t worry, we’re not asking you to put on your VR goggles to bet on football. We just like those new bookies who have realised that we’re in the 21st century. This means that things like decent betting apps, live streaming and cash outs should be the norm, rather than a marketing gimmick.
There’s something comforting about sticking with the classic big-name bookies. After all, if the bookies have been on our high streets for centuries, they’re probably a safer bet.
This isn’t saying that all new bookmakers online are going to rip you off. It’s more that it can feel a bit weird giving your card details to a betting site that you’ve never heard of.
So this is why we think that you should make sure that you should check to see whether the new bookie is licensed or not. When you go to any new sportsbook UK Gambling Commission licensing should be the norm. Otherwise, it would be like buying a used car that hasn’t had its MOT done in the past decade.
If the new bookie has a UKGC license, it basically means that it’s legit, legal and safe to bet there. It is important to remember that any bookmaker - new or old - that is featured on Betting.co.uk will have a legitimate UKGC licence.
We will never focus on bookmakers that do not hold this licence.
By going to a new bookmaker UK’s sports fans should get a betting service that’s secure, modern and interesting. Take a look below to see the basics of what you should be getting from all decent new bookies.
We all love a good bonus. So the first thing that we check for at all new bookmakers online is what kinds of bonuses they have. This could be a decent matched deposit bonus or a matched bet bonus. Either way, it should basically give you lots of extra betting funds to play with.
This means that you’d get to put down your first combi bets without having to use your own cash. Simple right?
Well, actually there’s more to these bonuses than meets the eye. This is because most betting sites can be pretty sneaky with their terms and conditions.
It’s fairly common to have to bet whatever wins you make a few times before you’re allowed to make a withdrawal. This isn’t the bookmaker trying to rip you off, it’s just standard practice.
So we’ll be on hand to show you those new gambling sites that have welcome bonuses that aren’t going to give you too much grief.
The welcome offers are obviously important to get new customers signing up to a new bookmaker, but are they doing enough to keep you there?
Some bookmakers might think that once they get you there you will stay forever. That is not the case, punters want to feel wanted and that means receiving constant offers and promotions that are for existing customers.
New bookmakers might think that all they need is a good welcome offer, but it is important to think long term and plan for how they intend to keep their current members.
Check out all the ongoing promotions when signing up as a new member to see if they are strong enough to keep you as a loyal customer.
By going to a new bookmaker, UK’s sports fans should expect to get odds equally as good as those ‘classic’ bookmakers.
Otherwise, there’s not much point in coming to these sites is there? So we’ll put each new betting site through a quick odds comparison test to make sure that they can hold their own.
We’ve seen many new bookmakers UK making a big impression by putting on odds that undercut some bigger betting sites.
They do this to try and snare those other bookmakers’ customers with some hugely attractive odds. It’s debatable whether such a tactic is sustainable.
We reckon that you’ll definitely be able to benefit from these new bookies’ evermore competitive sports betting odds.
Sports betting is not just about pre-match odds on matches or tournaments, bettors want a little bit more when they are on their sports betting journey.
Live in-play betting is massively popular nowadays. People are still betting before the games, but when there is a massive event like the Champions League Final or the Super Bowl, punters want to watch the match and place bets as the game is in progress.
Markets like next goal scorer or touchdown scorer are very popular in live betting, but there are plenty of markets available to keep you entertained during the 90 minutes or hour in NFL.
In the past it was only really Bet365 that focused heavily on the live streaming market. That is not the case anymore, new bookmakers are aware that people want to watch the matches and bet at the same time.
New bookmakers might not start live streaming right at the start, but they know it is option further down the line in a bid to improve their site and entice more customers to join and more importantly to stay as well.
Gone are the days where punters would only be betting on horse racing and football. All the new and existing bookmakers pride themselves on providing bettors with a wide range of sports for them to bet on.
You can still heavily rely on football being the main betting market thanks to competitions like the Premier League, La Liga, Bundesliga, Serie A, Champions League, Europa League and the World Cup.
All these tournaments have plenty of markets whether they are outright winning markets or odds for individual matches.
Thanks to the likes of Sky Sports and TNT Sports, more and more sports are being shown live all around the world and that means more betting markets are available.
Darts is once again becoming a major sport and you can bet on the likes of Luke Littler, Stephen Bunting and Luke Humphries as they take to the Premier League stage and all the other major tournaments throughout the year. Darts is big again.
Other sports like cricket, rugby league, rugby union, NFL, basketball, ice hockey, boxing, golf, tennis, cycling and UFC are dominating the bookmaker's websites with offers and boosts. You are spoilt for choice really.
Best Bookmaker For.... | Bookmaker |
---|---|
Football ⚽ | LiveScore Bet |
Darts 🎯 | Betano |
Cricket 🏏 | BetMGM |
Rugby League 🏉 | NetBet |
NFL 🏈 | CopyBet |
Tennis 🎾 | Luckster |
Boxing 🥊 | DAZN Bet |
Horse Racing 🏇 | Lottoland |
Rugby Union 🏉 | Talk Sport Bet |
Novelty/TV 📺 | JeffBet |
Below are few more positive tips that you should be looking out for when you are choosing your new bookmaker to begin your sports betting journey with.
You’d think that all new sports betting sites should be pretty user-friendly. After all, they have seen the mistakes that some more established bookmakers have made in creating websites that look like they were designed by a 10-year old.
Thankfully by going to a new bookmaker UK sport fans should be able to access a site that isn’t a nightmare to use. This means that you can navigate to find your preferred odds without needing a degree in computer science. Plus you shouldn’t have to be blinded by annoying pop-up ads every time that you breathe at all good new bookies’ sites.
Like betting on your mobile? You’ll find plenty to enjoy with most of the current range of new bookmakers. This is because they’ll be quick to serve up innovative betting apps that are available for all modern mobiles. That’s definitely more than can be said for many of the bigger betting sites.
We don’t want to be massively boring, but you don’t want to sign up to a gambling site unless you know that it’s fully licensed. Failure to do this would be like giving your credit card to a random stranger on the street. So this is why all gambling sites from the best online casino to the newest bookmaker will need to have a license from the UK Gambling Commission.
A UKGC license basically means that the bookmaker is legally allowed to put on a sports betting service. Plus it means that you will actually get paid whatever winnings you make. Any decent new bookie will also have all of the encryption required to keep your data and cash safe. So unless you really want to be a victim of identity theft, then make sure that you pick one of our recommended new sports betting sites.
Some bookmakers are rubbish at customer service. We’re not just talking about a few disgruntled punters who’ve lost their sports bets. This is because some bookies clearly don’t care about their customers. Some sites might not even bother to respond to your questions. Other sites are even plain rude when you bother to get in touch. Such bad customer support is clearly a sign that a bookie isn’t worth your time.
This is why we’ll make sure that you get fairly treated at all new bookie sites. These bookmakers might not have had time to put on a decent customer service team yet. But surely it’s not too much to ask to actually get a response to your questions?
By going with a new bookmaker UK sports fans should be able to make deposits and withdrawals with the fastest and safest payment options. This obviously covers all major debit cards, but we’d expect to see ewallets like PayPal and prepaid cards such as Paysafecard too.
Plus some new bookies even allow you to make crypto payments with Bitcoin if you’re that way inclined. All of which means that you’ll definitely want to see how the new bookmakers UK are taking on the competition with their payment methods.
We have been warned throughout our lives that some things are too good to be true. That same advice can be used in sports betting as well.
The all singing and dancing welcome offers always grabs our attention, but sometimes all is not what it seems. Once you have signed up, you might not like some of the features and rules that you were unaware about before registering.
Below are a few things you should watch out for when choosing a new bookmaker to start your sports betting journey.
Bookmakers - old and new - need to be regulated with the appropriate gambling commission. In the UK, all bookmakers need to have a full UK Gambling Commission licence to be able to operate in the UK. Having the licence allows companies to adhere to the betting standards. Here at Betting.co.uk, we only partner with websites that hold the appropriate licences.
We all want to have a wide range of sports and markets to choose from when we are betting. If you look at a new bookmaker and they only have four or five sports in their sportsbook and minimal markets, then it is probably not for you.
Not everything in life is free, and the same goes for withdrawal and deposit fees. Not all new bookmakers will charge fees with transactions, but it is very important to check whether they do or not. The best thing you can do is find a new bookmaker that does not charge any fees - there are enough about - to ensure all the winnings you claim, you get to keep.
Bookmakers are very quick at taking your deposit. All deposits are done instantly, but what about withdrawals? Surely they should be instant as well? Unfortunately not, it can take up to five working days with some bookmakers to release your winnings into your account. However, some bookmakers can pay out within a matter of hours.
House edge is a popular term when it comes to casino betting. It is a term that determines how much of an advantage the casino has over its players. Regular casino bettors will choose casinos that offer a lower house edge than others, while the less experienced players do not know any better.
Ever wondered why some bookies look remarkably similar? This is probably because they are ‘white label betting sites’. Such sites will often feature the same betting software, odds, customer support and so on, that all comes from the same basic provider.
These white label sites allow entrepreneurs to put on a sports betting service without having to go through the whole process of hiring staff, building a site and so on. We should note that many new casino sites will also be white label brands.
To be honest, most white label betting sites do a pretty good job. However, we’ve noticed than many of these white label bookies have a shorter life-span than the career of a Chelsea manager. This means that there’s more chance of these white label bookies going bust and vanishing with your cash. So be careful about getting too dependent on a new white label betting site.
By now you’ll know all there is to know about new bookies. You’ll know that most of these sites can be trusted, while some aren’t worth bothering with.
With our help, you’ll find those new bookmakers online who can give you a decent betting service and let you bet on your favourite sport from football to cricket to horseracing across all of the Racecourses UK.
This means that you could get better odds, bigger bonuses and a better way to bet on your favourite sport. So ditch that boring old bookmaker and try your luck with the best new bookies instead!
The majority of new bookmakers in the UK will have some kind of welcome offer for new customers. This could be in the shape of a free bet or even free spins for slot games. Every bookmaker is different.
There is no reason not to trust a bookmaker just because it has just arrived on the scene. The best way to check if a new bookmaker is trustworthy is to check they have a valid licence from the UK Gambling Commission. This proves they can be trusted and Betting.co.uk will never feature a site without that licence.
As long as you follow all the steps correctly, you should have no problems collecting your free offer or bonus. It is important to check all the terms and conditions, but they will not validate a free bet if you do not qualify. Cash out and void bets on your initial bet will not see you qualify for the free welcome offer.
Gone are the days where new sports betting sites just focus on mainstream sports like football and horse racing. All the new bookmakers will have a wide range of sports for you to bet on, including cricket, boxing, rugby league, rugby union, snooker and even chess.
Users must be 18+. If you are having trouble with gambling then help and advice can be found at begambleaware.org. Please Play Responsibly.
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