New Bookies UK 2021

New Bookmakers Online

Searching for an awesome new bookmaker? UK sports fans, look no further! We’ve uncovered a cracking selection of new bookies for you to enjoy. Take a look at our comparison below to see the best new bookmakers 2021.

These new bookmakers online might sound unfamiliar, but we reckon that they could give some older sportsbooks a real run for their money. Particularly as the likes of SportNation has a whopping £100 welcome bonus for you to play with! Why not change it up a bit once in a while?

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Top Bookmakers
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Our Recommendations for New Bookmakers Online

82/100
Rating
Genting Highlights
  • Weekly offer of bet £20 get £5 bonus bet
  • Useful betting Insights page
  • Price boosts on selected markets
Credit Card
UKGC - UK Gambling Commission
£25 Free Bet If You Don't Win
Genting Review Visit Site
95/100
Rating
mr.play Highlights
  • Clear grid layout for sports betting
  • Bonus £10 bet token for newbies
  • More than 30+ sports available
PayPal
UKGC - UK Gambling Commission
100% up to
£10
mr.play Review Visit Site
66/100
Rating
FansBet Highlights
  • Excellent site design
  • Extensive range of live betting options
  • Tempting welcome bonus and other offers
Credit Card
UKGC - UK Gambling Commission
50% up to
£100
FansBet Review Visit Site
75/100
Rating
Ohmbet Highlights
  • Get £10 on your first MMA bet
  • Regular boosts and price enhancements
  • No. 1 bookie for MMA
Paysafecard
UKGC - UK Gambling Commission
100% up to
£10
Ohmbet Review Visit Site
95/100
Rating
Grosvenor Highlights
  • DOUBLE THE ODDS on your first bet
  • Regular Prem League odds boosts
  • Sleek and super fast website
Credit Card
UKGC - UK Gambling Commission
100% Odds Boost
Grosvenor Review Visit Site
74/100
Rating
Energy Highlights
  • Bet £10 Get £10 offer
  • Technically sound live experience
  • Broad betting limits
Credit Card
UKGC - UK Gambling Commission
10% up to
£100
Energy Review Visit Site
85/100
Rating
Leo Vegas Highlights
  • 100% profits boost on first mobile in-play bet
  • Min bet £10, max extra winnings £100
  • Bespoke betting options available
Paysafecard
UKGC - UK Gambling Commission
100% up to
£100
Leo Vegas Review Visit Site
82/100
Rating
Novibet Highlights
  • £10 bonus bet once £20 settled
  • The Match Ends at 88’ offer
  • Good range of global political betting markets
Credit Card
UKGC - UK Gambling Commission
50% up to
£20
Novibet Review Visit Site
97/100
Rating
SportNation Highlights
  • £25 free betting bonus
  • Markets on international sports
  • Live betting info streams
Credit Card
UKGC - UK Gambling Commission
50% up to
£125
SportNation Review Visit Site
97/100
Rating
Tonybet Highlights
  • £50 matched deposit bonus
  • Decent live betting section
  • Markets for niche sporting events
Paysafecard
UKGC - UK Gambling Commission
100% up to
£200
Tonybet Review Visit Site
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Why it’s high time to try a new bookmaker – UK sports fans take note!

Right, we’ve all got our own favourite betting sites. Some of these are classic bookies who’ve been around since the Stone Age. This doesn’t mean that these bookmakers are any good. The fact that these bookies have been around for decades actually means that many of these sites have even gotten a bit lazy. So we reckon that you’d be better off by checking out some of the new bookmakers online. Here are some of the main reasons why you might find that new bookies are actually the best betting sites UK.

Grab a welcome bonus or two

You can sign up to umpteen new bookies and get all of their welcome bonuses. OK, this might sound like it’s cheating, but we swear it’s completely legit. This means that you can just keep betting with money that isn’t even your own, and we’re not even talking about matched betting. Just remember to check the small print of these deals to make sure that you don’t get stung.

Forget those losses and start afresh

Even the best bookmaker can get boring after a while. This is definitely true when you’ve racked up more than a few embarrassing losses. Sometimes it’s best just to call it quits and find somewhere else. After all, there’s no point staying in a relationship if your other half drives you insane. So forget that old bookmaker that has started smelling a bit funky, and hook up with one of the sleek and stylish new bookies instead. Looking for a horseracing app or cricket bet app? We’ll even help you with those, too.

Enjoy the latest betting innovations

Old bookmakers can get stuck in their ways. There’s nothing wrong with this, but it can get boring fast. So by going to a new bookmaker UK sports fans could find an innovative way to bet on sport. Don’t worry, we’re not asking you to put on your VR goggles to bet on football. We just like those new bookies who have realised that we’re in the 21st century. This means that things like decent betting apps, live streaming and cash outs should be the norm, rather than a marketing gimmick.

Should you trust new bookies?

There’s something comforting about sticking with the classic big-name bookies. After all, if the bookies have been on our high streets for centuries, they’re probably a safer bet. This isn’t saying that all new bookmakers online are going to rip you off. It’s more that it can feel a bit weird giving your card details to a betting site that you’ve never heard of.

So this is why we think that you should make sure that you should check to see whether the new bookie is licensed or not. When you go to any new sportsbook UK Gambling Commission licensing should be the norm. Otherwise, it would be like buying a used car that hasn’t had its MOT done in the past decade.

If the new bookie has a UKGC license, it basically means that it’s legit, legal and safe to bet there. If the bookmaker doesn’t have a UK Gambling Commission license, give it a miss.

Things to look for in all new bookmakers online

By going to a new bookmaker UK’s sports fans should get a betting service that’s secure, modern and interesting. Take a look below to see the basics of what you should be getting from all decent new bookies.

Massive bonuses for new customers

Right, we all love a good bonus. So the first thing that we check for at all new bookmakers online is what kinds of bonuses they have. This could be a decent matched deposit bonus or a matched bet bonus. Either way, it should basically give you lots of extra betting funds to play with. This means that you’d get to put down your first bets without having to use your own cash. Simple right?

Well, actually there’s more to these bonuses than meets the eye. This is because most betting sites can be pretty sneaky with their terms and conditions. It’s fairly common to have to bet whatever wins you make a few times before you’re allowed to make a withdrawal. This isn’t the bookmaker trying to rip you off, it’s just standard practice. So we’ll be on hand to show you those new gambling sites that have welcome bonuses that aren’t going to give you too much grief.

Decent odds on all sports

By going to a new bookmaker, UK’s sports fans should expect to get odds equally as good as those ‘classic’ bookmakers. Otherwise, there’s not much point in coming to these sites is there? So we’ll put each new betting site through a quick odds comparison test to make sure that they can hold their own.

We’ve seen many new bookmakers making a big impression by putting on odds that undercut some bigger betting sites. They do this to try and snare those other bookmakers’ customers with some hugely attractive odds. It’s debatable whether such a tactic is sustainable. But we reckon that you’ll definitely be able to benefit from these new bookies’ evermore competitive sports betting odds.

No nonsense betting platform and app

You’d think that all new sports betting sites should be pretty user-friendly. After all, they have seen the mistakes that some more established bookmakers have made in creating websites that look like they were designed by a 10-year old.

Thankfully by going to a new bookmaker UK sport fans should be able to access a site that isn’t a nightmare to use. This means that you can navigate to find your preferred odds without needing a degree in computer science. Plus you shouldn’t have to be blinded by annoying pop-up ads every time that you breathe at all good new bookies’ sites.

Like betting on your mobile? You’ll find plenty to enjoy with most of the current range of new bookmakers. This is because they’ll be quick to serve up innovative betting apps that are available for all modern mobiles. That’s definitely more than can be said for many of the bigger betting sites.

Fair play in licensing and safety

We don’t want to be massively boring, but you don’t want to sign up to a gambling site unless you know that it’s fully licensed. Failure to do this would be like giving your credit card to a random stranger on the street. So this is why all gambling sites from the best online casino to the newest bookmaker will need to have a license from the UK Gambling Commission.

A UKGC license basically means that the bookmaker is legally allowed to put on a sports betting service. Plus it means that you will actually get paid whatever winnings you make. Any decent new bookie will also have all of the encryption required to keep your data and cash safe. So unless you really want to be a victim of identity theft, then make sure that you pick one of our recommended new sports betting sites.

Customer support that actually gives a ****

Some bookmakers are rubbish at customer service. We’re not just talking about a few disgruntled punters who’ve lost their sports bets. This is because some bookies clearly don’t care about their customers. Some sites might not even bother to respond to your questions. Other sites are even plain rude when you bother to get in touch. Such bad customer support is clearly a sign that a bookie isn’t worth your time.

This is why we’ll make sure that you get fairly treated at all new bookie sites. These bookmakers might not have had time to put on a decent customer service team yet. But surely it’s not too much to ask to actually get a response to your questions?

Safe deposits and fast withdrawals

By going with a new bookmaker UK sports fans should be able to make deposits and withdrawals with the fastest and safest payment options. This obviously covers all major debit cards, but we’d expect to see ewallets like PayPal and prepaid cards such as Paysafecard too.

Plus some new bookies even allow you to make crypto payments with Bitcoin if you’re that way inclined. All of which means that you’ll definitely want to see how the new bookmakers are taking on the competition with their payment methods.

new-bookies

A quick word about white label new bookies

Ever wondered why some bookies look remarkably similar? This is probably because they are ‘white label betting sites’. Such sites will often feature the same betting software, odds, customer support and so on, that all comes from the same basic provider.

These white label sites allow entrepreneurs to put on a sports betting service without having to go through the whole process of hiring staff, building a site and so on. We should note that many new casino sites will also be white label brands.

To be honest, most white label betting sites do a pretty good job. However, we’ve noticed than many of these white label bookies have a shorter life-span than the career of a Chelsea manager. This means that there’s more chance of these white label bookies going bust and vanishing with your cash. So be careful about getting too dependent on a new white label betting site.

Some of the best new bookmakers online

There are tonnes of new bookies for you to pick and choose from. Some of these are great and some are rubbish. So don’t get stung by some dodgy bookie, stick with these new bookmakers online for a decent way to bet on sport.

SportNation

Launched in 2017, SportNation gives you a decent idea of what you should be expecting from all new bookies. It does all the basics right with good odds for all sports like football and so on. But it’s the fact that SportNation has lots of deals like Best Odds Guaranteed and even a reward program that will keep us coming back for more.

SportNation isn’t all about special offers however. It manages to get the basic things right too. Football fans will love the way that this bookie serves up literally billions (OK maybe not billions) of betting markets for matches in the Premier League, La Liga and Serie A. Plus you can come to SportNation and enjoy a similar number of bets for everything from the Six Nations, Test match cricket, Grand Slam tennis and so on. Plus with that essential license from the UK Gambling Commission, there’s no real reason not to sign up to SportNation. Check out our glowing SportNation review if you don’t believe us.

  • Decent reward program
  • Quality odds boosts for sports betting
  • Accepts PayPal and Apple Pay
97/100
Rating
50% up to £125
Welcome Bonus
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Redeem SportNation Bonus

TonyBet

OK, so TonyBet has been around since 2009. But it’s only recently that TonyBet came to the UK. This is definitely a good thing as TonyBet gives you quality odds for everything from football and cricket to rugby and beyond. The TonyBet app for iOS and Android mobiles is also worth a look.

Our TonyBet review goes into probably too much detail about why this is one of the best new bookies on the scene. Seriously we got a bit carried away there! But let’s just say that you’ll get a seriously generous bonus for signing up to TonyBet for the first time, all of the licensing that you’d expect and actually a pretty friendly customer service department team. Oh and you don’t even need to be called Tony to bet here.

  • Quality iOS and Android apps
  • Solid live betting service
  • £50 welcome bonus offer
97/100
Rating
100% up to £200
Deposit Bonus
|
Redeem Tonybet Bonus

Mr Play

Mr Play is primarily a moustachioed casino site that’s been going since 2017. But forget about that dodgy ‘tache, as we’ve found that Mr Play is a quality new bookmaker. UK sports fans can sign up to Mr Play, grab bonus bets from the sign-up offer, and bet on all major sports. Special mention must be made to the Play Boost promotions and cool Battle feature that is a kind of betting tournament.

With a name like Mr Play you might be thinking that this bookie takes a fairly daft approach to sports betting. But our Mr Play review found that it’s actually deadly serious about the quality of its sports odds. You could be betting on anything from the FA Cup final to the upcoming Ashes cricket matches, and Mr Play would somehow sneak ahead of much bigger brands with its odds. When you combine this with all of those special offers, it’s no surprise to find that Mr Play has somehow become one of the UK’s most exciting new bookies. Not bad for a bloke with a dodgy ‘tache!

  • Simple yet effective £10 welcome bonus
  • Cool Battle tournament promo
  • Get more with the Play Boost special offer
95/100
Rating
100% up to £10
Free Bet
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Redeem mr.play Bonus

STSBet

STSBet is another popular European bookie who’s just launched in the UK. The bookie has Polish origins but has been smashing it in the UK since it got a license in 2019. It’s one of the best new bookies for footie betting, and there’s a decent sport welcome bonus that gives you lots more to play with.

Not that STSBet is all about football betting. Check out our STSBet review and you’ll see that this bookie can put on decent odds for cricket, rugby, golf, basketball and so on. Plus you can even enjoy betting on esports here if you’re into that kind of thing. Yes, it always feels weird signing up to a bookie that you’ve never heard of before. But we found that STSBet has all of the necessary licensing, legit payment methods and quality customer support. So there you have it, truly no excuses for not signing up to STSBet.

  • Boosted odds on Premier League football
  • £40 sports betting welcome bonus
  • 1,000+ sports betting markets
94/100
Rating
50% up to £40
Free Bet
|
Redeem STS Bonus

RubyBet

Launched in 2019, RubyBet is one of the best new bookmakers online to keep your eyes on. It’s got a cool matched bet bonus for new customers, and RubyBet has lots of decent promos like their leaderboard competitions. Plus it takes PayPal deposits which is always a good thing.

But what’s it actually like to bet at RubyBet. Well you should probably check out our RubyBet review if you want specifics. But let’s just say that RubyBet routinely knocks it out of the park with its Premier League odds, and you’ll find decent bets here for everything from NBA basketball all the way down to darts and snooker. It’s pretty easy to be sceptical about yet another sports betting site arriving on the scene. But one quick look at Rubybet will let you know that you can never have too many options for your sports bets.

  • Decent £10 welcome bonus
  • Fun sports betting tournament promos
  • Accept PayPal deposits
81/100
Rating
100% up to £10
Free Bet
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Redeem Ruby Bet Bonus

Start betting at the best new bookies!

By now you’ll know all there is to know about new bookies. You’ll know that most of these sites can be trusted, while some aren’t worth bothering with. With our help, you’ll find those new bookmakers online who can give you a decent betting service. This means that you could get better odds, bigger bonuses and a better way to bet on your favourite sport. So ditch that boring old bookmaker and try your luck with the best new bookies instead!

98/100
Rating
PayPal
UKGC - UK Gambling Commission
300% up to
£30
888 Review Visit Site
97/100
Rating
Credit Card
UKGC - UK Gambling Commission
50% up to
£125
SportNation Review Visit Site
97/100
Rating
Paysafecard
UKGC - UK Gambling Commission
100% up to
£200
Tonybet Review Visit Site
95/100
Rating
PayPal
UKGC - UK Gambling Commission
100% up to
£10
mr.play Review Visit Site
95/100
Rating
Credit Card
UKGC - UK Gambling Commission
100% Odds Boost
Grosvenor Review Visit Site
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