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Best Betting Sites UK / New Bookies UK
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New Betting Sites UK for April 2024: Find the latest Bookmakers

Don't miss our complete list of the newest UK Bookies available

Last Updated on 04/04/2024
Fact checked by: Jordan Noble

Searching for awesome new bookmaker? UK sports fans, look no further! We’ve uncovered a cracking selection of new betting sites for you to enjoy. Take a look at our comparison below to see the best new bookmakers 2024.

These new bookmakers online might sound unfamiliar, but we reckon that they could give some older sportsbooks a real run for their money. Particularly as the likes of SportNation has a whopping £100 welcome bonus for you to play with! Why not change it up a bit once in a while?

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Bookmaker of the Month
BetMGM UK - Get Your Bonus Now! Get Your Bonus Now!

Our Recommendations for New Betting Sites in UK

Our Top Picks
Features
Bonus Type
Reset
Luckster
1.
Favicon
3.8/5
2023
  • Global sports variety
  • Broad betting limits
  • Consistently brilliant odds
Luckster Bonus
100% up to £10
T&Cs apply, 18+
Go to Luckster
Bet now
Payment Methods
PayPal
Skrill
Paysafecard
+
Withdrawal
1 – 10 Days
License
UKGC - UK Gambling Commission
Show less
DAZN BET
2.
Favicon
4.5/5
2022
  • Great range of sports
  • Incredible odds
  • Varied markets
DAZN BET Bonus
Bet £5 and Get £5 + 10 Free Spins
Go to DAZN BET
Bet now
Payment Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
Show less
21LuckyBet
3.
Favicon
4.3/5
2022
  • 3,000+ sports bets
  • Competitive betting odd
  • Exclusive sports bonus
21LuckyBet Bonus
Bet £20 & Get A £50 Free Bet
Copy
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 7 Days
License
UKGC - UK Gambling Commission
18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBETG | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply
Show less
Tebwin
4.
Favicon
3.9/5
2021
  • Fresh and exciting new sportsbook
  • Excellent range of betting markets
  • Quality live betting platform
Tebwin Bonus
Bet £10 Get £10
T&Cs apply, 18+
Go to Tebwin
Bet now
Payment Methods
PayPal
Paysafecard
Trustly
+
License
UKGC - UK Gambling Commission
Show More
BetStorm
5.
Favicon
3.8/5
2021
  • Massive range of over 36 sports to choose from
  • Great live betting platform
  • Competitive odds for a small bookmaker
BetStorm Bonus
up to £10 Bet £10 Get £10
T&Cs apply, 18+
Go to BetStorm
Bet now
Payment Methods
PayPal
Paysafecard
Trustly
+
License
UKGC - UK Gambling Commission
Show More
MrRex
6.
Favicon
3.8/5
2021
  • Cool sports bonus
  • All sports featured
  • Competitive betting odds
MrRex Bonus
Bet £15 Get £10
T&Cs apply, 18+
Go to MrRex
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
License
UKGC - UK Gambling Commission
Show More
BritainBet
7.
Favicon
4.0/5
2020
  • Amazing range of betting markets for football, basketball, and more
  • Option to increase limits by trader
  • Great live betting interface
BritainBet Bonus
Deposit & Bet £10 And Get £10 Free Bet
Go to BritainBet
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
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BetDukes
8.
Favicon
4.0/5
2020
  • Relatively new brand to hit the UK market
  • Wide range of odds and betting markets
  • Solid welcome bonus
BetDukes Bonus
Bet £10 Get £10
T&Cs apply, 18+
Go to BetDukes
Bet now
Payment Methods
PayPal
Paysafecard
Trustly
+
License
UKGC - UK Gambling Commission
Show More
Dr Bet
9.
Favicon
3.8/5
2020
  • Superb for eSports
  • Strong odds throughout
  • Smooth live betting
Dr Bet Bonus
T&Cs apply, 18+
Bet now
Payment Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
0 – 3 Days
License
UKGC - UK Gambling Commission
Show More
Betiton
10.
Favicon
4.3/5
2019
  • Fantastic coverage of various markets
  • Competitive odds across the board
  • Stats and graphics keep you updated
Betiton Bonus
Bet £15 Get £10
Go to Betiton
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
License
UKGC - UK Gambling Commission
Award
SiGMA - Marketing Campaign of the Year (2022)
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
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BetMGM UK
Recommended
Favicon
4.7/5
2018
  • Many favourable odds
  • Wide range of sporting events and matches
  • Quite extensive sports betting markets
BetMGM UK Bonus
Bet £10 Get £40 in Free Bets
Go to BetMGM UK
Bet now
Payment Methods
PayPal
Applepay
Bank Transfer
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
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mr.play
12.
Favicon
4.4/5
2017
  • Clear grid layout for sports betting
  • Bonus £10 bet token for newbies
  • More than 30+ sports available
mr.play Bonus
Bet £10 Get £10
Go to mr.play
Bet now
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Show More
CopyBet
13.
Favicon
4.4/5
2017
  • Unique tipster functionality
  • Valuable welcome bonus
  • Ongoing promotions and offers
CopyBet Bonus
Bet £10 Get £50
Go to CopyBet
Bet now
Payment Methods
Neteller
Skrill
Applepay
+
Apps
License
UKGC - UK Gambling Commission
Full T&Cs apply. New UK and ROI customers only. The qualifying bet should be a single bet, start at £/€10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. 7 day expiry.
Show More
QuinnBet
14.
Favicon
4.2/5
2017
  • Live streaming on UK & Irish horse races
  • Broad market selection
  • Dedicated pool betting
QuinnBet Bonus
50% up to £35 + 10 Free Spins
Go to QuinnBet
Bet now
Payment Methods
Neteller
Skrill
Trustly
Apps
License
UKGC - UK Gambling Commission
Get a Free Bet up to £35 based on 50% of your first days losses plus 10 Free Spins! UK 18+ T&C's apply.
Show More
Yeti Casino
15.
Favicon
3.8/5
2017
  • Great range of sports
  • Impressive market coverage
  • Suitable for all bankrolls
Yeti Casino Bonus
Check out promotions on the site
T&Cs apply, 18+
Go to Yeti Casino
Bet now
Payment Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 2 Days
License
UKGC - UK Gambling Commission
Show More
Blue Fox Casino
16.
Favicon
3.8/5
2017
  • Diverse sports selection
  • Competitive odds
  • Live betting options
  • User-friendly interface
Blue Fox Casino Bonus
T&Cs apply, 18+
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
Show More
BetTarget
17.
Favicon
3.9/5
2016
  • Top sports betting platform
  • Range of betting tournaments and promos
  • Competitive odds
BetTarget Bonus
up to £10 Bet £15, Get £10 in Free Bets!
T&Cs apply, 18+
Go to BetTarget
Bet now
Payment Methods
PayPal
Paysafecard
Instant Transfer
+
Apps
License
UKGC - UK Gambling Commission
Show More
kwiff
18.
Favicon
4.5/5
2015
  • Super range of betting markets for exciting bets
  • Major and minor sports available
  • Top-notch live betting feature
kwiff Bonus
Bet £10 Get £30 Surprise Bet
Go to kwiff
Bet now
Payment Methods
PayPal
Payz
Astropay
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
Show More
Virgin Bet
19.
Favicon
4.0/5
2015
  • Get £20 in bonus bets
  • No wagering conditions
  • Usable on all sportsbook odds
Virgin Bet Bonus
up to £20 Bet £10 Get £20
T&Cs apply, 18+
Go to Virgin Bet
Bet now
Payment Methods
PayPal
Apps
License
UKGC - UK Gambling Commission
Show More
Karamba
20.
Favicon
4.0/5
2015
  • Top quality sports betting product
  • Quirky and entertaining brand
  • Plenty to offer in way of bonuses
Karamba Bonus
Bet £20 Get £10
T&Cs apply, 18+
Go to Karamba
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
0 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Show More
Luckland
21.
Favicon
3.8/5
2015
  • Bet £15 Get £10 bonus
  • Cool Bet Builder tool
  • Early cash outs available
Luckland Bonus
T&Cs apply, 18+
Bet now
Payment Methods
PayPal
Skrill
Paysafecard
+
Withdrawal
1 – 7 Days
License
UKGC - UK Gambling Commission
Show More
Mobile Wins
22.
Favicon
4.3/5
2014
  • No live streaming service
  • Quality live betting feature
  • Plenty of sports to bet on
Mobile Wins Bonus
BET £10 & GET A £30 FREE BET
Copy
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
New Players Only. Opt-in required. Minimum £20 qualifying bets, stake not returned. Free bet is a one-time stake of £40, minimum odds of 2.0, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Maximum Conversion £200. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.
Show More
Lottoland
23.
Favicon
4.3/5
2013
  • Competitive sports odds
  • Fast live betting
  • Good sports coverage
Lottoland Bonus
T&Cs apply, 18+
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR - Lottery operator (2019)
Show More
Grosvenor
24.
Favicon
4.0/5
2013
  • DOUBLE THE ODDS on your first bet
  • Regular Prem League odds boosts
  • Sleek and super fast website
Grosvenor Bonus
Deposit £20, play with £50 when you make your first online deposit
Go to Grosvenor
Bet now
Payment Methods
Paysafecard
Apps
License
UKGC - UK Gambling Commission
NEW CUSTOMERS. MAX £10(EXC PAYPAL). 100% ODDS BOOST TOKEN. T&CS APPLY.
Show More
Vegas Mobile Casino
25.
Favicon
3.8/5
2013
  • Wide range of bet types
  • In-play betting markets
  • Highly competitive odds
Vegas Mobile Casino Bonus
Bet £10 Get £20
Go to Vegas Mobile Casino
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 Day
Apps
License
UKGC - UK Gambling Commission
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
Show More
Casumo
26.
Favicon
4.2/5
2012
  • Good range of markets on offer
  • Niche sports available
  • User-friendly website
Casumo Bonus
The latest odds, a bet builder & in-play betting
T&Cs apply, 18+
Go to Casumo
Bet now
Payment Methods
Skrill
Paysafecard
Applepay
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
IGA - Online Casino Operator of the Year (2019)
Show More
LeoVegas
27.
Favicon
4.5/5
2011
  • Great bonuses for new users
  • Markets on nearly every sport
  • Bespoke betting options available
LeoVegas Bonus
100% Profit Boost up to £100
Go to LeoVegas
Bet now
Payment Methods
PayPal
PayPal
Applepay
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
Global Gaming Awards (2023)
T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.
Show More
Bet UK
28.
Favicon
4.4/5
2011
  • BetUK has a rich sports betting platform with 30+ sports
  • Live streaming available
  • Find 300+ distinct markets to bet on popular matches
Bet UK Bonus
Bet £10 Get £30
Go to Bet UK
Bet now
Payment Methods
PayPal
Applepay
Bank Transfer
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
BetUK significant terms - New customers only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 2 x £10 Horse Racing and 1 x £10 Free Bet Builder. 7 day expiry. Stake not returned. T&Cs Apply.'
Show More
Star Sports
29.
Favicon
4.4/5
2009
  • Frequent promotions
  • A myriad of betting markets
  • Live streaming on horses & greyhounds
Star Sports Bonus
Discover Exclusive On-Site Promotions!
T&Cs apply, 18+
Go to Star Sports
Bet now
Apps
License
UKGC - UK Gambling Commission
Award
SBC - Rising Star in Sports Betting (2019)
Show More
SBK
30.
Favicon
4.0/5
2009
  • Top risk-free bet bonus for new customers
  • First losses refunded up to £20 in cash!
  • No minimum or maximum odds requirement
SBK Bonus
Bet £10, Get £30 in Free Bets
Go to SBK
Bet now
Apps
License
UKGC - UK Gambling Commission
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
Show More
Smarkets
31.
Favicon
4.2/5
2008
  • Excellent website design that means the site looks good, loads quickly and is easy to navigate around
  • Very good customer service contact options that are open at convenient times
  • Varied range of sports on which you can place back and lay bets
Smarkets Bonus
0% commission for 60 days
Copy
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Use code COMMFREE to trade with 0% for 60 days. Min. £10 first deposit only using Debit Card or Instant Banking. 18+. BeGambleAware.org. Full T&Cs apply.
Show More
Betfred
32.
Favicon
4.5/5
2004
  • £50 bonus offer for new customers
  • "Pick Your Punt" feature
  • Daily draw prizes of £800 from a £1 stake
Betfred Bonus
T&Cs apply, 18+
Bet now
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC - RETAIL BOOKMAKER OF THE YEAR (2018)
Show More
dafabet
33.
Favicon
4.0/5
2004
  • £5 bonus bet weekly score prediction game
  • Regular price boosts available
  • BOG for all UK and Irish horse racing
dafabet Bonus
50% up to 80€
T&Cs apply, 18+
Copy
Bet now
Payment Methods
Neteller
Skrill
Bank Transfer
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC - Sponsorship of the Year (2017)
Show More
10bet
34.
Favicon
4.4/5
2003
  • User-friendly betting platform
  • Fantastic betting variety
  • Excellent customer service
10bet Bonus
50% up to £50
Copy
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 3 Days
Apps
License
UKGC - UK Gambling Commission
Award
SBC - Sportsbook Operator of the Year (2018)
New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; Terms apply; 18+
Show More
Vbet
35.
Favicon
4.0/5
2003
  • Excellent welcome offer
  • Site is intuitive and easy to navigate
  • Solid bet apps for iOS and Android
Vbet Bonus
Guaranteed free bet up to £20
Go to Vbet
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 3 Days
Apps
License
UKGC - UK Gambling Commission
Only available to new, verified customers residing in the UK. Place a first-ever Sportsbook bet – multi-bets of at least 3 legs; min. £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake – on top of your winnings – as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply.
Show More
BoyleSports
36.
Favicon
4.2/5
2002
  • Collect up to £25 in bonus bets
  • Wide selection of daily specials
  • Excellent social media channels
BoyleSports Bonus
up to £25 Free Bet Bundle
Go to BoyleSports
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply
Show More
32Red
37.
Favicon
4.0/5
2002
  • 100% in-play profit boost
  • Massive range of live streaming
  • Daily horse racing price boosts
32Red Bonus
Daily Horse Racing Boosts
T&Cs apply, 18+
Go to 32Red
Bet now
Payment Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
Show More
NetBet
38.
Favicon
4.3/5
2001
  • Awesome bonus bet offer
  • Win bonus bets from Predictor game
  • Greyhound racing fans can watch live streams
NetBet Bonus
Massive Promotions on-site!
T&Cs apply, 18+
Go to NetBet
Bet now
Payment Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Show More
Skybet.com
39.
Favicon
4.0/5
2001
  • Odds for major sports such as Football and Horse-racing.
  • Minimum bet of 5p.
  • Live in-play betting and live streaming available.
Skybet.com Bonus
T&Cs apply, 18+
Bet now
Payment Methods
Neteller
Skrill
Astropay
+
Withdrawal
1 – 3 Days
Apps
License
UKGC - UK Gambling Commission
Show More
Bet365
40.
Favicon
4.3/5
2000
  • New customer offer: up to £30 in bet credits
  • Promotional offers linked to specific sports
  • Excellent football betting odds
Bet365 Bonus
Bet £10 & Get £30
Go to Bet365
Bet now
Payment Methods
Find out more on Bet365.
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR - Operator of the year (2017)
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Show More
Betdaq
41.
Favicon
4.3/5
2000
  • Top sports betting bonuses
  • Live betting & live streaming available
  • Exchange & sportsbook in one
Betdaq Bonus
100% up to £1000
T&Cs apply, 18+
Copy
Bet now
Payment Methods
PayPal
Neteller
Skrill
Apps
License
UKGC - UK Gambling Commission
Show More
Betvictor
42.
Favicon
4.3/5
2000
  • Top sports betting bonus
  • Harry Redknapp’s Bet Boost feature
  • Extensive range of esports betting markets
Betvictor Bonus
Bet £10 Get £40 in Free Bets
Go to Betvictor
Bet now
Payment Methods
Applepay
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Show More
William Hill
43.
Favicon
4.3/5
2000
  • Generous welcome bonuses
  • Huge range of ongoing promotional offers
  • Excellent range of live streaming
William Hill Bonus
Bet £10 and get £30 in Free Bets
Copy
Bet now
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR - Horse race betting operator (2023)
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
Show More
Spreadex
44.
Favicon
4.3/5
1999
  • Top bonuses for fixed odds and spread bets
  • Competitive fixed betting odds
  • Excellent spread betting platform
Spreadex Bonus
Bet £10 get £40
T&Cs apply, 18+
Go to Spreadex
Bet now
Payment Methods
Revolut
Bank Transfer
Direct Debit
Apps
License
UKGC - UK Gambling Commission
Show More
Sportingbet
45.
Favicon
4.5/5
1997
  • £10 bonus bet offer
  • Multi Builder available
  • Interesting range of TV show betting markets
Sportingbet Bonus
Claim Freebets & more
Go to Sportingbet
Bet now
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR - Casino of the year (2018)
Please gamble responsibly. Visit www.GambleAware.org. 18+
Show More
Bwin
46.
Favicon
4.5/5
1997
  • One of the largest ranges of sports in the current market.
  • Bonuses including enhanced accas, best odds and more.
  • Helpful features to filter the matches quickly.
Bwin Bonus
£20 Back-Up Bet as Free Bet
Go to Bwin
Bet now
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR - Operator of the year (2009)
Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only
Show More
Unibet
47.
Favicon
4.4/5
1997
  • Excellent welcome offer
  • Live streaming of sports from around the world
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Parimatch
48.
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4.1/5
1994
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Ladbrokes
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1992
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New UK+IRE customers only. Promo code: 20FREE. Paypal and certain deposit types and bet types excluded. Min £/€5 bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply
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SportingIndex
50.
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1992
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UKGC - UK Gambling Commission
*New UK & Eire clients only. 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening. Fully, partially or reverse closed bets do not qualify. Max cashback £500. Full terms apply. Spread betting involves risk. Losses can exceed deposits. Always bet responsibly. 18+
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Coral
51.
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4.3/5
1992
  • Offers most major sports.
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PayPal
Revolut
Paysafecard
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License
UKGC - UK Gambling Commission
New UK+IRE customers only. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions. 18+ begambleaware.com T&Cs apply
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Hollywoodbets
52.
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4.1/5
1986
  • £5 bonus bet offer
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UKGC - UK Gambling Commission
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GIA - The Best Corporate Social Investment (2018)
T&Cs apply. New players who place a £10 bet at odds of 4/5 (1.8) or bigger will receive £20 in Free Bets. Qualifying deposit (Visa/Mastercard only) of £10 required. £20 in Free Bets will be credited as 4 x £5 Free Bets. The qualifying bet must settle within seven days.
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The Pools
Hot Offer
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4.7/5
1923
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PayPal
Mastercard Debit
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2 – 5 Days
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License
UKGC - UK Gambling Commission
18+, UK only. New mobile customers only. Qualifying stake 4/5 or bigger, 2 x £10 free bets credited next day, 7 day expiry. Full T&Cs apply.
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LiveScore Bet
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UKGC - UK Gambling Commission
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New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
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18+ New Customers Only. Opt in & bet £10+ on any sports at 2.00+ odds, within 7 days. No Cash out. Get £5 Free Bet and £5 Casino Bonus, with 40x wagering. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs Apply. BeGambleAware.org | Please gamble responsibly.
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Why it's high time to try new bookmakers - UK sports fans take note!

Right, we’ve all got our own favourite betting sites for Euro 2021 betting . Some of these are classic bookies who’ve been around since the Stone Age. This doesn’t mean that these bookmakers are any good. The fact that these bookies have been around for decades actually means that many of these sites have even gotten a bit lazy. So we reckon that you’d be better off by checking out some of the new bookmakers UK has to offer. Here are some of the main reasons why you might find that new bookies are actually the best betting sites UK.

Grab a welcome bonus or two

You can sign up to umpteen new bookies and get all of their welcome bonuses. OK, this might sound like it’s cheating, but we swear it’s completely legit. This means that you can just keep betting with money that isn’t even your own, and we’re not even talking about matched betting. Just remember to check the small print of these deals to make sure that you don’t get stung.

Forget those losses and start afresh

Even the best bookmaker can get boring after a while. This is definitely true when you’ve racked up more than a few embarrassing losses. Sometimes it’s best just to call it quits and find somewhere else. After all, there’s no point staying in a relationship if your other half drives you insane. So forget that old bookmaker that has started smelling a bit funky, and hook up with one of the sleek and stylish new bookies instead. Looking for a horseracing app or cricket bet app? We'll even help you with those, too.

Enjoy the latest betting innovations

Old bookmakers can get stuck in their ways. There’s nothing wrong with this, but it can get boring fast. So by going to a new bookmaker UK sports fans could find an innovative way to bet on sport. Don’t worry, we’re not asking you to put on your VR goggles to bet on football. We just like those new bookies who have realised that we’re in the 21st century. This means that things like decent betting apps, live streaming and cash outs should be the norm, rather than a marketing gimmick.

Should you trust new bookies?

There’s something comforting about sticking with the classic big-name bookies. After all, if the bookies have been on our high streets for centuries, they’re probably a safer bet. This isn’t saying that all new bookmakers online are going to rip you off. It’s more that it can feel a bit weird giving your card details to a betting site that you’ve never heard of.

So this is why we think that you should make sure that you should check to see whether the new bookie is licensed or not. When you go to any new sportsbook UK Gambling Commission licensing should be the norm. Otherwise, it would be like buying a used car that hasn’t had its MOT done in the past decade.

If the new bookie has a UKGC license, it basically means that it’s legit, legal and safe to bet there. If the bookmaker without limit doesn’t have a UK Gambling Commission license, give it a miss.

Things to look for in all new bookmakers UK online

By going to a new bookmaker UK’s sports fans should get a betting service that’s secure, modern and interesting. Take a look below to see the basics of what you should be getting from all decent new bookies.

Massive bonuses for new customers

Right, we all love a good bonus. So the first thing that we check for at all new bookmakers online is what kinds of bonuses they have. This could be a decent matched deposit bonus or a matched bet bonus. Either way, it should basically give you lots of extra betting funds to play with. This means that you’d get to put down your first combi bets without having to use your own cash. Simple right?

Well, actually there’s more to these bonuses than meets the eye. This is because most betting sites can be pretty sneaky with their terms and conditions. It’s fairly common to have to bet whatever wins you make a few times before you’re allowed to make a withdrawal. This isn’t the bookmaker trying to rip you off, it’s just standard practice. So we’ll be on hand to show you those new gambling sites that have welcome bonuses that aren’t going to give you too much grief.

Decent odds on all sports

By going to a new bookmaker, UK’s sports fans should expect to get odds equally as good as those ‘classic’ bookmakers. Otherwise, there’s not much point in coming to these sites is there? So we’ll put each new betting site through a quick odds comparison test to make sure that they can hold their own.

We’ve seen many new bookmakers UK making a big impression by putting on odds that undercut some bigger betting sites. They do this to try and snare those other bookmakers’ customers with some hugely attractive odds. It’s debatable whether such a tactic is sustainable. But we reckon that you’ll definitely be able to benefit from these new bookies’ evermore competitive sports betting odds.

No nonsense betting platform and app

You’d think that all new sports betting sites should be pretty user-friendly. After all, they have seen the mistakes that some more established bookmakers have made in creating websites that look like they were designed by a 10-year old.

Thankfully by going to a new bookmaker UK sport fans should be able to access a site that isn’t a nightmare to use. This means that you can navigate to find your preferred odds without needing a degree in computer science. Plus you shouldn’t have to be blinded by annoying pop-up ads every time that you breathe at all good new bookies’ sites.

Like betting on your mobile? You’ll find plenty to enjoy with most of the current range of new bookmakers. This is because they’ll be quick to serve up innovative betting apps that are available for all modern mobiles. That’s definitely more than can be said for many of the bigger betting sites.

Fair play in licensing and safety

We don’t want to be massively boring, but you don’t want to sign up to a gambling site unless you know that it’s fully licensed. Failure to do this would be like giving your credit card to a random stranger on the street. So this is why all gambling sites from the best online casino to the newest bookmaker will need to have a license from the UK Gambling Commission.

A UKGC license basically means that the bookmaker is legally allowed to put on a sports betting service. Plus it means that you will actually get paid whatever winnings you make. Any decent new bookie will also have all of the encryption required to keep your data and cash safe. So unless you really want to be a victim of identity theft, then make sure that you pick one of our recommended new sports betting sites.

Customer support that actually gives a ****

Some bookmakers are rubbish at customer service. We’re not just talking about a few disgruntled punters who’ve lost their sports bets. This is because some bookies clearly don’t care about their customers. Some sites might not even bother to respond to your questions. Other sites are even plain rude when you bother to get in touch. Such bad customer support is clearly a sign that a bookie isn’t worth your time.

This is why we’ll make sure that you get fairly treated at all new bookie sites. These bookmakers might not have had time to put on a decent customer service team yet. But surely it’s not too much to ask to actually get a response to your questions?

Safe deposits and fast withdrawals

By going with a new bookmaker UK sports fans should be able to make deposits and withdrawals with the fastest and safest payment options. This obviously covers all major debit cards, but we’d expect to see ewallets like PayPal and prepaid cards such as Paysafecard too.

Plus some new bookies even allow you to make crypto payments with Bitcoin if you’re that way inclined. All of which means that you’ll definitely want to see how the new bookmakers UK are taking on the competition with their payment methods.

A quick word about white label new bookies

Ever wondered why some bookies look remarkably similar? This is probably because they are ‘white label betting sites’. Such sites will often feature the same betting software, odds, customer support and so on, that all comes from the same basic provider.

These white label sites allow entrepreneurs to put on a sports betting service without having to go through the whole process of hiring staff, building a site and so on. We should note that many new casino sites will also be white label brands.

To be honest, most white label betting sites do a pretty good job. However, we’ve noticed than many of these white label bookies have a shorter life-span than the career of a Chelsea manager. This means that there’s more chance of these white label bookies going bust and vanishing with your cash. So be careful about getting too dependent on a new white label betting site.

Some of the best new bookmakers online

There are tonnes of new bookies for you to pick and choose from with various different ways to bet and markets to bet on, including the niche WhatsApp betting sites. Some of these are great and some are rubbish. So don’t get stung by some dodgy bookie, stick with these new bookmakers online for a decent way to bet on sport.

SportNation

Launched in 2017, SportNation gives you a decent idea of what you should be expecting from all new bookies. It does all the basics right with good odds for all sports like football and so on. But it’s the fact that SportNation has lots of deals like Best Odds Guaranteed and even a reward program that will keep us coming back for more.

SportNation isn’t all about special offers however. It manages to get the basic things right too. Football fans will love the way that this bookie serves up literally billions (OK maybe not billions) of betting markets for matches in the Premier League, La Liga and Serie A. Plus you can come to SportNation and enjoy a similar number of bets for everything from the Six Nations, Test match cricket, Grand Slam tennis and so on. Plus with that essential license from the UK Gambling Commission, there’s no real reason not to sign up to SportNation. Check out our glowing SportNation review if you don’t believe us.

  • Decent reward program
  • Quality odds boosts for sports betting
  • Accepts PayPal and Apple Pay
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3.8/5
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TonyBet

OK, so TonyBet has been around since 2009. But it’s only recently that TonyBet came to the UK. This is definitely a good thing as TonyBet gives you quality odds for everything from football and cricket to rugby and beyond. The TonyBet app for iOS and Android mobiles is also worth a look.

Our TonyBet review goes into probably too much detail about why this is one of the best new bookies on the scene. Seriously we got a bit carried away there! But let’s just say that you’ll get a seriously generous bonus for signing up to TonyBet for the first time, all of the licensing that you’d expect and actually a pretty friendly customer service department team. Oh and you don’t even need to be called Tony to bet here.

  • Quality iOS and Android apps
  • Solid live betting service
  • £50 welcome bonus offer
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Mr Play

Mr Play is primarily a moustachioed casino site that’s been going since 2017. But forget about that dodgy ‘tache, as we’ve found that Mr Play is a quality new bookmaker. UK sports fans can sign up to Mr Play, grab bonus bets from the sign-up offer, and bet on all major sports. Special mention must be made to the Play Boost promotions and cool Battle feature that is a kind of betting tournament which are up there with the best betting promotions we've seen.

With a name like Mr Play you might be thinking that this bookie takes a fairly daft approach to sports betting. But our Mr Play review found that it’s actually deadly serious about the quality of its sports odds. You could be betting on anything from the FA Cup final to the upcoming Ashes cricket matches, and Mr Play would somehow sneak ahead of much bigger brands with its odds. When you combine this with all of those special offers, it’s no surprise to find that Mr Play has somehow become one of the UK’s most exciting new bookies. Not bad for a bloke with a dodgy ‘tache!

  • Simple yet effective £10 welcome bonus
  • Cool Battle tournament promo
  • Get more with the Play Boost special offer
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STSBet

STSBet is another popular European bookie who’s just launched in the UK. The bookie has Polish origins but has been smashing it in the UK since it got a license in 2019. It’s one of the best new bookies for footie betting, and there’s a decent sport welcome bonus that gives you lots more to play with.

Not that STSBet is all about football betting. Check out our STSBet review and you’ll see that this bookie can put on decent odds for cricket, rugby, golf, basketball and so on. Plus you can even enjoy betting on esports here if you’re into that kind of thing. Yes, it always feels weird signing up to a bookie that you’ve never heard of before. But we found that STSBet has all of the necessary licensing, legit payment methods and quality customer support. So there you have it, truly no excuses for not signing up to STSBet.

  • Boosted odds on Premier League football
  • £40 sports betting welcome bonus
  • 1,000+ sports betting markets

RubyBet

Launched in 2019, RubyBet is one of the best new bookmakers online to keep your eyes on. It’s got a cool matched bet bonus for new customers, and RubyBet has lots of decent promos like their leaderboard competitions. Plus it takes PayPal deposits which is always a good thing.

But what’s it actually like to bet at RubyBet. Well you should probably check out our RubyBet review if you want specifics. But let’s just say that RubyBet routinely knocks it out of the park with its Premier League odds, and you’ll find decent bets here for everything from NBA basketball all the way down to darts and snooker. It’s pretty easy to be sceptical about yet another sports betting site arriving on the scene. But one quick look at Rubybet will let you know that you can never have too many options for your sports bets.

  • Decent £10 welcome bonus
  • Fun sports betting tournament promos
  • Accept PayPal deposits
Casino Bonus
3.9/5
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3.9/5
100% up to £200
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T&Cs apply, 18+
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Start betting at the best new bookies!

By now you’ll know all there is to know about new bookies. You’ll know that most of these sites can be trusted, while some aren’t worth bothering with. With our help, you’ll find those new bookmakers online who can give you a decent betting service and let you bet on your favourite sport from football to cricket to horseracing across all of the Racecourses UK. This means that you could get better odds, bigger bonuses and a better way to bet on your favourite sport. So ditch that boring old bookmaker and try your luck with the best new bookies instead!

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