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New Betting Sites UK for November 2024: Find the latest Bookmakers

Don't miss our complete list of the newest UK Bookies available

Last Updated on 10/11/2024
Fact checked by: James Leeland

Searching for a new bookmaker to continue your sports betting? UK sports fans, look no further! We’ve uncovered a cracking selection of new betting sites for you to enjoy. Take a look at our comparison below to see the best new bookmakers 2024.

These new bookmakers online might sound unfamiliar, but we reckon that they could give some older sportsbooks a real run for their money. This page will inform you of all the things to look out for when choosing new bookmakers in the UK.

 

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Our Recommendations for New Betting Sites in UK

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UKGC - UK Gambling Commission
New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 Acca, 1 x £10 Horse Racing, 1 x £10 Football, 1 x £10 Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ GambleAware.org
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Star Sports
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New UK/IE customers only. Sign up and place your first sports bet at offs of Events (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25 plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ / BeGambleAware.org
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Bwin
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  • One of the largest ranges of sports in the current market.
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kwiff
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  • Super range of betting markets for exciting bets
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UKGC - UK Gambling Commission
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
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License
UKGC - UK Gambling Commission
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Global Gaming Awards (2023)
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply.
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Betfred
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4.5/5
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4.5/5
  • Fabulous football markets
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1 – 10 Days
License
UKGC - UK Gambling Commission
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4.5/5
  • Competitive sports odds
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PayPal
Neteller
Skrill
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0 – 5 Days
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License
UKGC - UK Gambling Commission
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EGR - Lottery operator (2019)
Only deposits via debit cards will qualify. Full T&Cs apply.
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Sportingbet
9.
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4.5/5
  • £10 bonus bet offer
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PayPal
Revolut
Neteller
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1 – 7 Days
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License
UKGC - UK Gambling Commission
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EGR - Casino of the year (2018)
Please gamble responsibly. Visit www.GambleAware.org. 18+
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Casumo
10.
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4.5/5
  • Good range of markets on offer
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0 – 5 Days
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License
UKGC - UK Gambling Commission
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Best New Betting Sites In The UK

You will be well are that there are a lot of top-branded bookmakers in the UK, but you might not be aware that more and more new bookmakers are appearing on a regular basis. We have reviewed a few of the newest bookmakers.

BetMGM - One Of The Best Around

Pros and Cons of BetMGM
Pros and Cons of BetMGM
  • Impressive range of casino games
  • Extensive list of sporting events
  • Mobile app available
  • Limited selection of payment methods

In 2018, MGM Resorts International and Entain Holdings become a joint venture that saw BetMGM come to life.They mainly traded in casinos in America before creating a huge online presence. Over the years, they have started to operate in the UK, Australia, Ivory Coast, Switzerland, Ireland and France.

BetMGM are doing their best to cover a wide range of sports instead of just focusing on the likes of football and horse racing.

They have started to put a bit more emphasis on sports like cricket, darts, boxing, MMA, rugby league, snooker and professional wrestling.

BetMGM try to entice new customers to the site by offering a decent welcome offer of ‘Bet £10 and Get £40 In Free Bets’.

On the casino side of the site, customers can win up to £200 in cash and 100 free spins to be used on Big Bass Splash.

The BetMGM app is also available on IOS and Android and can be downloaded free of charge.

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Luckster - Enticing Welcome Offer

Luckster Pro Con
Pros and Cons of Luckster
  • Generous welcome offer
  • Impressive casino section
  • Wide range of sports covered
  • No dedicated mobile app

Luckster was formed in 2022 and for a new bookmaker they have already made waves and can count themselves as a leading force in sports and casino gambling.

The Luckster website is easy to navigate and you can easily switch from casino to sport depending on your preference. As a new bookmaker in the UK, Luckster has a decent welcome offer for all new customers willing to find a new bookmaker.

The welcome offer sees new customers receive a free £10 bet once they have signed up, deposited and wagered a £10 bet on any sport available on the Luckster site.

Voided or cash out bets will not count towards the welcome offer. Customers have 14 days to use the offer after receiving it or risk losing it altogether.

The casino side of this new UK betting site sees new Luckster customers claim 100 EXTRA SPINS plus 100% bonus of up to £200 when you sign up to Luckster Casino.

The only downside to Luckster as one of the UK’s newest bookmakers is the slack of a mobile app. The website is mobile friendly, but a lot of betting customers prefer to have an app as it easy to navigate with the touch of a button.

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DAZN Bet - Promising New Bookmaker

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Pros and Cons of DAZN Bet
  • Good welcome offer
  • Wide range of sports
  • Competitive odds
  • No live casino

DAZN was founded as a sports broadcaster back in 2016 where its main focus was on live boxing events. Since then they have expanded to other sports and entered the betting world in 2022.

The aim of DAZN Bet was to refresh the casual betting world by being more sociable and more relevant to the modern day.

DAZN are attempting to cover the market of betting, live sport and up-to-date sports news. They are striving to be the number one company when it comes to anything related to sports.

All the new bookmakers in the UK are trying to compete with the companies that have been around for years. To do that, you need an enticing welcome offer to get new customers to the site.

The welcome offer at DAZN sees new customers receive a free £10 bet. To claim the offer, customers need to sign up and create a new DAZN Bet account. Then opt-in and place a £5 bet with odds greater than evens and the free £10 bet will appear in your account within 48 hours.

Boxing, football and horse racing are the main sports covered on DAZN Bet, but that does not mean that is all they cover. Other sports featured include Australian Rules Football, baseball, basketball, darts, hockey, Formula One,rugby league, golf and skiing.

The mobile app which is available on OS and Android and can be downloaded free of charge.

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Why it's time to try new bookmakers - UK sports fans take note!

Right, we’ve all got our own favourite betting sites for Euro 2024 betting . Some of these are classic bookies who’ve been around since the Stone Age.

This doesn’t mean that these bookmakers are necessarily the best around. The fact that these bookies have been around for decades actually means that many of these sites have even gotten a bit lazy. So we reckon that you’d be better off by checking out some of the new bookmakers UK has to offer. Here are some of the main reasons why you might find that new bookies are actually the best betting sites UK.

Grab a welcome bonus or two

All new bookmakers and even the longest-serving ones will provide new customers with a welcome offer. Depending on whether you want sportsbook or casino bonuses, having a good look around will stand you in good stead when it coms to selecting your new betting sites.

It is not illegal to sign-up to a number of different bookmakers, you can only sign up the once with each bookie. Check out all the relevant welcome offers and then it's up to you which one you join. If you do not mind having a few sites or apps on your devices then do that, but check out the terms and conditions on all offers so you know what you have to do to get the welcome offer.

Mobile Experience

Now, not all new bookmakers have a mobile app for you to download for free and have access to at a click of a button, but the majority do and it is worth it. LiveScore Bet is probably one of the best apps available for new UK betting sites.

Everything is compact and in place for you to find without too much effort. The relevant welcome offers and special bonuses are in plain sight and the steps to activate them are very straight forward.

New bookmakers online try to do something to catch the punters eye, whether that be a new feature or an eye watering welcome offer. LiveScore Bet did that with a new feature called SQUADS. This allows members to unlock a player each day from Monday to Friday and win cash prizes for every goal scored. It is an impressive new game that keeps your interest going all weekend during the football season.

We used Live Score Bet as an example, but having checked out all the new bookmaker apps, they are all very similar in terms of finding the odds, sports and games available for you to place a wager.

BetMGM is another new sports betting site that has put some effort into the mobile app experience. You can access the sports, casino and live casino areas with just on simple click. There is also a special promotions section from the dropdown menu that allows you to view which offers and bonuses are currently active.

Enjoy the latest betting innovations

Old bookmakers can get stuck in their ways. There’s nothing wrong with this, but it can get boring fast. So by going to a new bookmaker UK sports fans could find an innovative way to bet on sport. Don’t worry, we’re not asking you to put on your VR goggles to bet on football. We just like those new bookies who have realised that we’re in the 21st century. This means that things like decent betting apps, live streaming and cash outs should be the norm, rather than a marketing gimmick.

Should you trust new bookies?

There’s something comforting about sticking with the classic big-name bookies. After all, if the bookies have been on our high streets for centuries, they’re probably a safer bet.

This isn’t saying that all new bookmakers online are going to rip you off. It’s more that it can feel a bit weird giving your card details to a betting site that you’ve never heard of.

So this is why we think that you should make sure that you should check to see whether the new bookie is licensed or not. When you go to any new sportsbook UK Gambling Commission licensing should be the norm. Otherwise, it would be like buying a used car that hasn’t had its MOT done in the past decade.

If the new bookie has a UKGC license, it basically means that it’s legit, legal and safe to bet there. It is important to remember that any bookmaker - new or old - that is featured on Betting.co.uk will have a legitimate UKGC licence.

We will never focus on bookmakers that do not hold this licence.

Things to look for in all new bookmakers UK online

By going to a new bookmaker UK’s sports fans should get a betting service that’s secure, modern and interesting. Take a look below to see the basics of what you should be getting from all decent new bookies.

Massive bonuses for new customers

Right, we all love a good bonus. So the first thing that we check for at all new bookmakers online is what kinds of bonuses they have. This could be a decent matched deposit bonus or a matched bet bonus. Either way, it should basically give you lots of extra betting funds to play with. This means that you’d get to put down your first combi bets without having to use your own cash. Simple right?

Well, actually there’s more to these bonuses than meets the eye. This is because most betting sites can be pretty sneaky with their terms and conditions. It’s fairly common to have to bet whatever wins you make a few times before you’re allowed to make a withdrawal. This isn’t the bookmaker trying to rip you off, it’s just standard practice. So we’ll be on hand to show you those new gambling sites that have welcome bonuses that aren’t going to give you too much grief.

Decent odds on all sports

By going to a new bookmaker, UK’s sports fans should expect to get odds equally as good as those ‘classic’ bookmakers. Otherwise, there’s not much point in coming to these sites is there? So we’ll put each new betting site through a quick odds comparison test to make sure that they can hold their own.

We’ve seen many new bookmakers UK making a big impression by putting on odds that undercut some bigger betting sites. They do this to try and snare those other bookmakers’ customers with some hugely attractive odds. It’s debatable whether such a tactic is sustainable. But we reckon that you’ll definitely be able to benefit from these new bookies’ evermore competitive sports betting odds.

Best New Betting Sites By Sport

Bookmaker
LiveScore Bet
BetMGM
NetBet
CopyBet
Luckster
DAZN Bet

No nonsense betting platform and app

You’d think that all new sports betting sites should be pretty user-friendly. After all, they have seen the mistakes that some more established bookmakers have made in creating websites that look like they were designed by a 10-year old.

Thankfully by going to a new bookmaker UK sport fans should be able to access a site that isn’t a nightmare to use. This means that you can navigate to find your preferred odds without needing a degree in computer science. Plus you shouldn’t have to be blinded by annoying pop-up ads every time that you breathe at all good new bookies’ sites.

Like betting on your mobile? You’ll find plenty to enjoy with most of the current range of new bookmakers. This is because they’ll be quick to serve up innovative betting apps that are available for all modern mobiles. That’s definitely more than can be said for many of the bigger betting sites.

Fair play in licensing and safety

We don’t want to be massively boring, but you don’t want to sign up to a gambling site unless you know that it’s fully licensed. Failure to do this would be like giving your credit card to a random stranger on the street. So this is why all gambling sites from the best online casino to the newest bookmaker will need to have a license from the UK Gambling Commission.

A UKGC license basically means that the bookmaker is legally allowed to put on a sports betting service. Plus it means that you will actually get paid whatever winnings you make. Any decent new bookie will also have all of the encryption required to keep your data and cash safe. So unless you really want to be a victim of identity theft, then make sure that you pick one of our recommended new sports betting sites.

Customer support that actually cares

Some bookmakers are rubbish at customer service. We’re not just talking about a few disgruntled punters who’ve lost their sports bets. This is because some bookies clearly don’t care about their customers. Some sites might not even bother to respond to your questions. Other sites are even plain rude when you bother to get in touch. Such bad customer support is clearly a sign that a bookie isn’t worth your time.

This is why we’ll make sure that you get fairly treated at all new bookie sites. These bookmakers might not have had time to put on a decent customer service team yet. But surely it’s not too much to ask to actually get a response to your questions?

Safe deposits and fast withdrawals

By going with a new bookmaker UK sports fans should be able to make deposits and withdrawals with the fastest and safest payment options. This obviously covers all major debit cards, but we’d expect to see ewallets like PayPal and prepaid cards such as Paysafecard too.

Plus some new bookies even allow you to make crypto payments with Bitcoin if you’re that way inclined. All of which means that you’ll definitely want to see how the new bookmakers UK are taking on the competition with their payment methods.

A quick word about white label new bookies

Ever wondered why some bookies look remarkably similar? This is probably because they are ‘white label betting sites’. Such sites will often feature the same betting software, odds, customer support and so on, that all comes from the same basic provider.

These white label sites allow entrepreneurs to put on a sports betting service without having to go through the whole process of hiring staff, building a site and so on. We should note that many new casino sites will also be white label brands.

To be honest, most white label betting sites do a pretty good job. However, we’ve noticed than many of these white label bookies have a shorter life-span than the career of a Chelsea manager. This means that there’s more chance of these white label bookies going bust and vanishing with your cash. So be careful about getting too dependent on a new white label betting site.

Start betting at the best new bookies!

By now you’ll know all there is to know about new bookies. You’ll know that most of these sites can be trusted, while some aren’t worth bothering with.

With our help, you’ll find those new bookmakers online who can give you a decent betting service and let you bet on your favourite sport from football to cricket to horseracing across all of the Racecourses UK.

This means that you could get better odds, bigger bonuses and a better way to bet on your favourite sport. So ditch that boring old bookmaker and try your luck with the best new bookies instead!

New Bookmaker FAQs

🆓 What New Bookmakers Give You Free Bets?

The majority of new bookmakers in the UK will have some kind of welcome offer for new customers. This could be in the shape of a free bet or even free spins for slot games. Every bookmaker is different.

✅ Can I Trust New Bookmakers?

There is no reason not to trust a bookmaker just because it has just arrived on the scene. The best way to check if a new bookmaker is trustworthy is to check they have a valid licence from the UK Gambling Commission. This proves they can be trusted and Betting.co.uk will never feature a site without that licence.

👍 Will New Bookmakers Honour Their Welcome Offers And Bonuses?

As long as you follow all the steps correctly, you should have no problems collecting your free offer or bonus. It is important to check all the terms and conditions, but they will not validate a free bet if you do not qualify. Cash out and void bets on your initial bet will not see you qualify for the free welcome offer.

🏉 What Sports Can I Bet On With New Bookmakers?

Gone are the days where new sports betting sites just focus on mainstream sports like football and horse racing. All the new bookmakers will have a wide range of sports for you to bet on, including cricket, boxing, rugby league, rugby union, snooker and even chess.

 

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