
Hollywoodbets UK has entered into a fresh collaboration with renowned casino gaming software giants Gaming Corps. The new partnership will see Gaming Corps roll out its extensive range of titles onto Hollywoodbets UK’s library, as the betting company seeks to expand its UK footprint.
While no financial details were disclosed, it is another important stepping stone in Hollywoodbets UK’s growth stage. And the collaboration with Gaming Corps, it seems, was carefully thought out as Hollywoodbets UK is quite selective over who they team up with.
Although Hollywoodbets UK was quite quick in thrashing out the deal, the move represents the latest in a long line of deals for Gaming Corps. Indeed, over the past few months, Gaming Corps has been striking agreements with some of the most established UK betting sites.
In January, Bet365 partnered with Gaming Corps, granting them access to their gaming library. Gaming Corps wants to join forces with Tier 1 operators, and at the end of last year, they collaborated with Midnite, one of the UK’s fastest-growing online casino sites, integrating Gaming Corps titles into their 2,000+ list of titles.
There has been plenty going on behind the scenes at Gaming Corps, and the Hollywoodbets UK deal was something of a coup. This was recognised by Graham Greensmith, Gaming Corps’ Chief Commercial Officer (CCO).
He said:
“Hollywoodbets UK is a strong addition to our growing network of UK partners, and this agreement represents another important step in expanding our reach in the market. Our portfolio is built around distinctive mechanics, and we’re confident these titles will resonate well with Hollywoodbets UK audience.”
Hollywoodbets UK, which went live in 2019, is already starting to make waves in the sports betting market, and they have Premier League outfit Brentford as a front-of-shirt partner. However, Hollywoodbets UK is also looking to extend its reach in the casino market.
Through tying up a deal with Gaming Corps, Hollywoodbets UK players will be able to access a range of exciting titles. This includes the following games:
Fundamentally, Hollywoodbets UK’s deal with Gaming Corps gives them a different dimension and a competitive edge. This was emphasised by Don Barker, Hollywood Bets UK’s Head of Operations.
Reacting to the deal, he said:
“Our ambition is to keep the casino experience feeling sharp, relevant and genuinely entertaining for our UK players. Gaming Corps impressed us with the creativity of their portfolio and their understanding of what makes players come back, not just on day one but also over time.
“Their games bring a different pace and personality to the lobby, and we’re really pleased to be partnering with them as we continue to grow and evolve our casino offering.”
Naturally, in a saturated environment, engineering business deals should be welcomed. Clearly, Hollywoodbets UK harbours ambitions to be a big player in the UK market.
Although the budget delivered by Chancellor Rachel Reeves spelt some bad news for operators, Hollywoodbets UK must capitalise on this opportunity.
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