As known from:
sky sportscricketworldBBC
Home / The latest sports news with betting.co.uk / The Build up to the World Cup

The Build up to the World Cup - All You Need to Know About Betting on the World Cup!

Publish Date: 17/11/2022
Fact checked by: James Leeland

The long wait is finally over! The 2022 FIFA World Cup is about to get underway. As usual, the event is attracting a huge amount of interest from betting fans, and to meet this demand, football betting sites in the UK are offering a fantastic range of offers for the competition. The big question is: where should you place your bets for the FIFA World Cup?

A Build Up to the world Cup

The favourites

Most bookmakers have Brazil as the favourites to lift the trophy on December 18th. They are generally priced at around 4/1, which puts them slightly shorter than second favourites Argentina. Bookmakers feel that the elite talent of the likes of Neymar and Lionel Messi, plus the expected high temperatures in Qatar, will favour South American sides over their European rivals.

If you do think a European side can triumph, reigning champions France are priced at 9/1 to repeat their 2018 triumph. Other favoured European teams include Spain (9/1), England (10/1) and Germany (12/1).

The outsiders

An outsider triumphing at the World Cup is unheard of, but long odds sides do sometimes reach the latter stages of the tournament. Few would have predicted Croatia reaching the final in 2018, or Uruguay making the final four in 2010. With no stand-out team in this year’s tournament, could this finally be the year that a complete underdog goes all the way?

Denmark (30/1) are one possible contender. The majority of the squad that was a controversial spot kick away from the Euro 2020 final is still together, and a fully fit Christian Eriksen adds extra class to the team. A kind draw could pave the way for a strong run.

Uruguay (50/1) have a much tougher draw, but they have several in-form young players, such as Fede Valverde and Darwin Nunez, so are capable of beating anybody on their day. If you want to really push the boat out, Serbia may appeal at 100/1. They topped a qualifying group that contained Portugal, before winning four games in the Nations League. If star players like Dusan Tadic and Filip Kostic are in form, they could be tough to stop.

Golden Boot

The market for World Cup top scorer is also a popular one with betting fans. This year, the market looks wide open. England’s Harry Kane is the favourite at around 7/1. The Three Lions have a relatively soft-looking group, which should give Kane plenty of scoring chances.

It is no surprise to find superstars including Neymar (10/1), Messi (12/1) and Kylian Mbappe (11/1) near the top of the markets. However, you do occasionally get a long odds Golden Boot winner, so the likes of Nunez (50/1), Julian Alvarez (80/1) and Gabriel Jesus (50/1) could hold some appeal.

Group winners

You can find FIFA World Cup odds for pretty much every aspect of the competition. One popular option is betting on the winners of individual groups, either as a single bet or an accumulator.

Some groups have clear favourites - England in Group B, Argentina in Group C and Brazil in Group G. These can be excellent options for boosting your accas.

On the other hand, Belgium and Croatia can both state strong cases for winning Group F, and it looks tight between Spain and Germany for the top spot in Group E. Meanwhile, it is anyone’s guess who will progress between Portugal, Uruguay, Ghana and South Korea in Group H.

To give yourself a great chance of getting the best value from your World Cup bets, you should check out the top betting promotions in the UK for all the latest offers ahead of the big event.

Check out these top bookies for your World Cup bets!

Read Also
2026 World Cup Group C Betting Guide
Group C kicks off with Haiti and Scotland clashing in Massachusetts knowing ...
UK Horse Racing Trainers to Follow in December 2025
In today’s article I have something a little different for you. For ...
BetMGM UK Promo
CONMEBOL World Cup Qualifying Round-Up & Tips November 15th 2025
Football betting tipster and South American expert Nathan Joyes reflects on the ...
FIFA Club World Cup Betting Sites
Welcome to the brand new FIFA Club World Cup. Previously a brief, ...
The Bosses’ Lounge (Vol. 12) – Jon Macken (Radcliffe FC)
Jon Macken has felt firsthand the rush of hitting the net at ...
Top Betting Sites
Top Betting Bonuses
BetMGM UK
4.8/5
Star Sports
Star Sports
Star Sports Review
4.7/5
HighBet
4.7/5
Hollywoodbets
Hollywoodbets
Hollywoodbets Review
4.6/5
LuckyMate
4.6/5
BetMGM UK
BetMGM UK Bonus
Bet £10 Get £40
18+. T&Cs apply.
4.8/5
New customers: Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs Apply. GambleAware.org.
Star Sports
Star Sports Bonus
Bet £40 get £20 in free bets
T&Cs apply
4.7/5
18+ Offer available to new customers only who sign up with Promo Code BET40GET20. Place a bet of £40 (or more) at EVS (2.0) or greater and Get 2 x £10 Free Bets. 1 x £10 Free Bet paid automatically & following £10 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0). Free Bets expire after 24hrs. Full T&Cs apply. GambleAware.org
HighBet
HighBet Bonus
Bet £10, Get £30 in Free Bets
T&Cs apply
4.7/5
Available to verified customers residing in the UK. Opt-in is required. Place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £30 in Free Bets (1x £10 Horse Racing Free Bet + 1x £10 Football Acca Free Bet + £10 Basketball Acca Free Bet) T&Cs apply. 18+ Please gamble responsibly.
Hollywoodbets
Hollywoodbets Bonus
Free bet up to £30 on 1st losing ACCA
T&Cs apply
4.6/5
T&Cs apply. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. 18+
LuckyMate
LuckyMate Bonus
Bet £10, Get £10 Free Bet
T&Cs apply
4.6/5
First deposit only | £10 min deposit | qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) | 7-day expiry | T&Cs apply
Latest News
Super League Round 26 Betting Acca & 1st Try Scorer Tips
We reach the penultimate round of the regular ...
UK National Lottery Owner Grows H1 Revenue 162% After OPAP Merger
Allwyn AG, parent company of UK National Lottery ...
Super League Round 26 Betting Previews, Tips & Predictions - September 4-...
There will be seven Super League matches overall ...
UK Gambling Industry Must Amp up Messaging Ahead of Autumn Budget
The UK gambling industry continues to struggle with ...
Paddy Power Bearing Brunt Of Tax Rises; 100 Betting Shops Under Review
Paddy Power is reportedly carrying out an extensive ...
Bookmaker of the Month
BetMGM UK - Get Your Bonus! Get Your Bonus!
Trending Now
Related Content
The latest sports news with betting.co.uk
by David Cook
10 hours ago
The latest sports news with betting.co.uk
by Charles Perrin
12 hours ago
The latest sports news with betting.co.uk
by Louie Truman
22 hours ago
The latest sports news with betting.co.uk
by Racing Gav
03/09/2026

+18 | Please gamble responsibly | Commercial content | T&Cs apply GambleAware.com

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.
18+GambleAwareeCOGRAGamblers AnonymousGamCareGamStopGambling TherapyCloudflareSSLco² neutral
×
Your Bonus Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site