Altenar Makes Anti-Competition Sportradar Complaint to the UK’s CMA

Altenar has filed a complaint against fellow sports betting supplier Sportradar with the Competition and Markets Authority (CMA) in the UK, in a dispute regarding betting data rights.

Altenar has accused Sportradar of breaching antitrust principles via exclusive betting rights deals with North American major leagues including Major League Baseball, the National Basketball Association and the National Hockey League, as well as an agreement with the Association of Tennis Professionals tour.

What’s the dispute about?

The dispute stems from the argument that Sportradar is using these exclusive deals to disadvantage competing sports betting suppliers. In February, Altenar threatened to complain about Sportradar’s activity in multiple jurisdictions. Altenar then followed up on its threats in April, filing legal claims in the US District Court of New Jersey and the High Court in London.

Altenar alleges Sportradar has abused its position as a principal data partner to major US sports leagues; specifically that it has restricted access to essential live data and betting odds, in breach of both Section 2 of the Sherman Act and the UK Competition Act.

Altenar also contends it has been denied access to critical data by Sportradar which was required for the supplier to operate its sportsbook platform, such as support odds generation. Sportradar was accused of favouring its own sports betting solutions offered by the ORAKO platform and solutions of NSoft.

In August, Sportradar asked the US District Court of New Jersey to move the case to Switzerland, citing a binding clause contained in a master partnership agreement signed with Altenar in 2021.

Another complaint

Altenar has now taken the matter a step further by filing a complaint with the CMA. Altenar has asked the CMA to impose ⁠interim ​measures restoring access to essential data and odds pending ​the outcome of an investigation. There are also conflicting reports regarding whether Altenar has lodged a complaint with the European Commission.

An Altenar spokesperson is quoted as saying:

“We believe ​Sportradar is using ​its control of essential ⁠sports data to shut out businesses with a competing offer. Bookmakers across the EU and UK need a ​choice of suppliers and a market that supports competition and innovation. We ⁠are asking the European Commission and the CMA to intervene and ensure that independent providers can compete on fair terms.”

In response, a Sportradar spokesperson is quoted as saying:

"Altenar's latest efforts to inflame the news agenda ​appear duplicative, unnecessary and serve as a thinly-veiled attempt to assert pressure in the existing ‌commercial ⁠disputes in process. Sportradar has and will continue to comply with antitrust and other laws wherever it does business.”

What happens now?

It is currently unclear as to what the next steps will be. According to a report from SBCNews, the CMA has received Altenar’s complaint, but is yet to open an investigation on the matter. This is not the first time the CMA has been associated with Sportradar’s activity in recent times.

In 2025, the CMA investigated Sportradar’s acquisition of IMG Arena, which completed last November. The CMA cleared the acquisition to take place the previous month, after inviting interested parties to comment on the deal.

Sportradar also faced previous litigation regarding anti-competition in 2025 when digital media platform Sportscastr accused Sportradar and Genius Sports of locking access to their data behind the purchase of their products. The claim was dismissed by the U.S. District Court for the Eastern District of Texas in April 2026.