
Entain faces the prospect of being demoted from the London FTSE 100 to the broader FTSE 250, according to reports. The Ladbrokes and Coral owner has seen a sustained share price slump over the past year, and a reshuffle of the blue-chip index will be confirmed next month.
Along with Entain, Persimmon, one of the UK’s biggest housing developers, has been identified by city analysts as another potential FTSE100 casualty. FTSE Russell, which conducts financial indices, is a subsidiary of the London Stock Exchange (LSE), and they will complete its latest ranking of UK-listed companies by market capitalisation before making a decision.
Entain has been a permanent fixture of the FTSE100 since June 2020 after GVC’s £4 billion acquisition of Ladbrokes Coral in 2018. At the time, this was seen as a seminal deal as it contributed to a wave of consolidation across the industry.
However, over the past five years, Entain’s share price has generally been in free fall. Currently, its stock is trading at around the 516p mark, but that is approximately a 42% decline on where it stood 12 months ago. Extend this further back, and Entain’s share price has slid 70% since its September 2021 spike when it was the subject of an acquisition offer from DraftKings.
But DraftKings didn’t end up tabling a concrete bid. Although there were brief recoveries for Entain in early 2023 and 2025, where its stock ended at roughly 767p, Entain has found things tough going.
Entain isn’t the only gambling company that has come under scrutiny. Although FTSE-listed Evoke saw a sharp recovery, its share price is still down by around 20% compared to 12 months ago. Similarly, the share price of Flutter, which exited from the LSE earlier this month and made the New York Stock Exchange (NYSE) its primary listing, crashed by almost 70% since August 2025.
More widely speaking, investors have been getting increasingly twitchy due to greater regulatory and financial burdens placed on betting companies. In April, remote gaming duty (RGD) paid on online casino bets shot up from 21% to 40% of gross gambling yield (GGY), while next April, general betting duty paid on digital sports bets will rise from 15% to 25%, with horseracing exempt.
Beyond gambling, the LSE has faced more turbulence over the past year. This is largely owed to the fallout from world conflicts, inflation, and bond-market volatility as liabilities affecting all businesses.
Despite the mounting fiscal headwinds, Entain is trying to display resilience. Their first-half (H1) financial results, which were published a couple of weeks ago, indicated that they outperformed expectations.
Although H1 profit dropped 2% to £479 million, this still surpassed the previous company forecast of £455 million. On top of that, net gaming revenue (NGR) for the UK and Ireland (UK&I) climbed by 8%, and that was underlined by greater customer engagement during the World Cup.
While it reported statutory losses of £681 million in 2025 and £461 million in 2024, Entain remains steadfast in its ambitions. Indeed, Entain CEO, Stella David, attested that the company intends to become a “sharper, fitter, and better connected business”, and has the potential to be a “long-term industry winner”.
The next quarterly FTSE100 reshuffle results will be announced after the market closes on September 2. Entain will likely be on tenterhooks, but the picture should become a lot clearer soon.

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