GAN Gives up UK License as Part of Sega Sammy’s Restructuring

GAN has surrendered its B2B license in Great Britain – a market the supplier has operated in for close to a quarter of a century – as part of a restructuring.

According to GAN’s licensee page listed with regulator the Gambling Commission, GAN’s gambling software remote license was surrendered on Wednesday, 4 November.

The license had been active since January 1, 2009, and GAN had been operating in the UK since 2002; the same year in which the company was founded. GAN initially operated real-money online skill gaming before launching its B2B software division in 2009.

UK restructuring

In June, Sega Sammy, GAN’s parent company, mentioned it was planning a restructuring of its UK operations within the year ending March 2027 as part of a revitalisation program.

GAN mentioned it planned to cut 66 staff to help create annual savings of $9.7 million (£7.3 million). Sega Sammy also announced plans to make cuts at supplier Stakelogic, reducing the headcount by 140 and creating further savings of €6 million (£5 million).

In its latest filing on Companies House, GAN’s UK accounts showed a significant drop in revenue, which fell from £15.9 million for the year ended December 31, 2024 to £6.1 million for 2025. Gross profit decreased from £14.9 million to £5.4 million, and total comprehensive loss for the year increased from £3.3 million to £9.4 million.

Following the surrendering of GAN’s license in Great Britain, Sega Sammy published its Q2 2026/27 financial results two days later. GAN was acquired by Sega Sammy for $107.6 million in May 2025; the Japanese conglomerate was formed in 2004 by the merger of the Sega and Sammy corporations.

The results showed that sales improved slightly year-on-year for the quarter from ¥201.1 billion (£950 million) to ¥212.5 billion. Sales at GAN’s B2B division specifically went up from ¥600 million to ¥1.1 billion, and GAN’s B2C division grew sales from ¥4.2 billion to ¥9.4 billion. However, GAN reported an operating loss for the period of ¥2.2 billion, up from ¥500 million.

Market was getting tougher

To compound its issues in the UK, GAN has had to contend with an increase in remote gaming duty (RGD), paid on online casino bets. The rate for this was raised from 21% of gross gambling yield to 40% from April 2027. While suppliers are not charged RGD, this can impact potential sales to operators who could be making cuts to their budgets.

Sega Sammy’s decision to pull GAN out of the UK could be in anticipation of the UK becoming too difficult to be financially viable in light of past performance, but also in light of future regulation. GAN’s principal B2B market is the US, and it also operates in Canada (Ontario), Italy and Australia. GAN offers simulated gaming as well as real-money online casino games.

Focus on the US

GAN (UK) Limited remains a UK registered company with Companies House, but Sega Sammy is likely to put more of its budget into the US, after the company previously announced plans to expand from Nevada into more US states, while also planning to increase its tribal casino operations.

Aside from GAN, Sega Sammy operates across a number of areas in gaming. In addition to its casino and real-money gambling brands, the company operates video games and entertainment via brands including Sega, as well as pachinko games and other entertainment and leisure businesses.