LeoVegas’ Chief Transformation Officer Confirms Departure

Petra Zackrisson has announced her departure as Chief Transformation Officer at LeoVegas, leaving the operator after one year of service.

Zackrisson, who announced her departure on her LinkedIn profile, joined LeoVegas as a Senior Consultant in March 2025, before moving to the position of Chief Transformation Officer last June.

According to Zackrisson, her duties have included establishing and managing a project management office to oversee strategic initiatives and leading the process of integrating artificial intelligence to enhance operational efficiency.

Zackrisson wrote:

“When I joined LeoVegas Group in March 2025, the mandate was clear: to help create the structure, momentum and clarity needed to strengthen how we operate and deliver on our ambitions. Twelve months later, I am genuinely proud of what we have accomplished together - the Leo Pride.

“A year of driving change across an organisation reinforced a few truths:

Transformation starts with leaders and teams choosing every day to work differently, challenge old habits, and stay resilient when it gets tough. It touches everything: people, structure, governance and process. And the balance between centralisation and local empowerment is always harder than it looks.”

A long iGaming history

Zackrisson joined LeoVegas with a strong igaming background spanning longer than a decade. Zackrisson’s previous role before joining LeoVegas was as SVP of Growth at affiliate Better Collective from 2022 to 2024; she was a Non-Executive Board Member at supplier Casumo during this period.

Prior to this, Zackrisson worked for operator Kaizen Gaming from 2018 to 2022, with positions including Chief Strategy and Business Development Officer. Zackrisson was also at operator Betsson Group from 2013 to 2018, with her roles including Chief Business Development Officer and then VP Corporate Development.

Zackrisson continued:

“Today, accountability is clearer, the overall structure is in place, and the focus now shifts fully to execution on our strategy, delivering on our priorities and continuing the mindset shift across the organisation. I am proud of the work I’ve done supporting Leo to spark and shape the change taking the company to the next level.

“I leave confident in the direction ahead, and in the leadership in place. I will now take a break, enjoy the spring sun and reflect over my next step. Regardless of industry or role, I am sure AI will be a big part of it.”

A second UK home

Last April, LeoVegas Group opened a new city centre Grade A office in Leeds, to support ongoing development of the group’s online casino brands including LeoVegas and BetMGM, adding to its UK headquarters in Newcastle.

LeoVegas Group may have taken note of Flutter Entertainment’s Sky Bet also being based in the city, utilising the city’s workforce and economy.

MGM Resorts International launched BetMGM in the UK in partnership with LeoVegas in 2023; this was a separate agreement from MGM Resorts’ operation of BetMGM in the US, which it operates in partnership with Entain. LeoVegas was acquired by MGM Resorts for $604 million in 2022.

New sportsbook

In February 2025, MGM Resorts International CEO and President Bill Hornbuckle said LeoVegas’ in-house platform would launch in its core markets that month, with the full integration of the sportsbook’s assets to be completed by the end of H1. According to LeoVegas, the new sportsbook offers “a modern design, a faster interface, significant updates in live betting and an innovative bonus experience.”

LeoVegas Group appointed a new Managing Director of the UK and Ireland in November, with Andy Wright joining after previously working as Chief Betting Officer at supplier Twenty First Group.