Super Group Reports UK Uplift in Q1 Ahead of Increased Taxes

Super Group reported continued uplift in sports and casino in the UK for Q1 2026, ahead of a rise in taxation in the country which the Betway owner is forecasting will lead to a revenue hit of $50 million (£37 million).

From the start of April, remote gaming duty, paid on online casino bets, was raised from 21% of gross gaming yield (GGY) to 40%. In addition, general betting duty, paid on online sports bets, will go up from 15% of GGY to 25% in April 2027; bets on horseracing will be exempt from this.

Super Group CEO Neal Menashe told the iGaming Daily podcast in March about the expected shortfall in revenue pre-mitigation as a result of the tax increases, stating: “We believe marketing rates will come down, we’ll become more efficient. The smallest operators now cannot afford to operate in the UK, so there’s less competition. We’ve obviously put a lot of effort into our product in the UK. So we’ve seen a lot of uplifts.”

Importance of casino

The initial tax hit to casino could be more damaging to Super Group, with 81% of its Q1 revenue being generated by that vertical, and the remaining 19% being generated by sports bets. Total revenue for the quarter was $612 million, up 18% year-on-year. Group adjusted EBITDA increased 36% to $152 million.

Results for the UK specifically were not released, but revenue in Europe was up to $195 million from $186 million. Europe accounted for about a third of overall revenue at 32%. Africa contributes the biggest share of Super Group’s revenue, and revenue in the region was $267 million for Q1, up from $201 million and representing 44% of group revenue.

Reacting to the results, Menashe said: “Q1 2026 was a record-breaking start to the year for Super Group, with all-time highs in revenue, monthly active customers, deposits, and wagering.

“Our performance reflects the strength of our strategy, the power of our brands, and the discipline of our team. Africa delivered another excellent quarter, while our International segment continued to gain traction.”

Mitigation a common theme

The mitigation Menashe mentioned previously is something that has been addressed by several operators in the wake of the tax increases being announced last November. Entain, owner of Ladbrokes and Coral, forecast the changes will cost the company £200 million per year before mitigations are taken into account; approximately 25% of the impact can be mitigated by reducing marketing and promotions.

Flutter Entertainment, owner of Paddy Power, Betfair and Sky Bet, has also made forecasts on the impact of the tax increases, with expectations these will cost the company approximately $320 million (£241.9 million) in fiscal 2026 and $540 million (£408.1 million) in fiscal 2027. Flutter said it will have to mitigate this by reducing operational, promotional and marketing spend.

Meanwhile, William Hill owner Evoke said its duty costs will increase by £125 million to £135 million per year after the tax rises are fully implemented, with about £80 million of the pre-mitigation impact arising in FY26.

Supplier savings, reduced marketing, retail store closures, operating cost savings, and potential changes to the customer proposition will help Evoke mitigate approximately 50% of the impact. Evoke followed up on the point about retail shop closures by announcing last month it will close about 270 shops in the UK.

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