Leading UK and US Gambling Bodies Form Pact to Help Problem Bettors

Gordon Moody and Birches Health have formed a unique trans-Atlantic partnership to tackle the deep-rooted issue of problem gambling. The UK’s Gordon Moody and the US’ Birches Health will now pool their resources to offer the most appropriate course of action for affected individuals.

Research and ideas are expected to be exchanged between the two bodies in the coming months as they seek to understand the impact of gambling addictions. With a decade of experience helping gamblers residentially, Gordon Moody has sought a new avenue to broaden the scope of care they can offer.

Discussing the importance of the pact with Birches Health, Claire Arnold, Gordon Moody Chair of Trustees, said: “By working alongside Birches Health, we are creating pathways into treatment, including private specialist provision where needed, while also sharing our knowledge and clinical expertise to strengthen outcomes for individuals worldwide.”

US leans on UK for gambling advice

Often, the UK and the US have frequently leaned on each other in the realm of politics, forming a special relationship. The two countries have also overlapped in the gambling industry, and they recognise the importance of establishing a global standard of excellence for addressing problem gambling.

While Birches Health has been supplying clinical care remotely by helping people recover from home, joining forces with Gordon Moody appears to be a sensible move. In creating a targeted referral pathway, it is hoped that it will give individuals more confidence in confronting their issues.

Reacting to the news of this landmark agreement, Elliott Rapaport, Founder and CEO of Birches Health, said: “Just as the American regulatory system has often looked to the UK market for learnings, so too should leaders in the US gambling addiction treatment ecosystem.

“We are excited to collaborate with such a respected and experienced organisation like Gordon Moody to help ensure that modern models of clinical excellence are shared globally, and that individuals in need of specialised care can access it seamlessly, regardless of their location.”

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Gordon Moody funding uncertainty

Despite regular funding received in the past for its residential programmes through GambleAware, things have become decidedly uncertain for Gordon Moody. Indeed, the current GambleAware funding package is set to expire in April 2026.

Now, a new government levy is in the throes of being rolled out, and this has created confusion about how funds will be allocated to organisations trying to tackle problem gambling. Those charities working in the problem gambling sector were promised that funds would be incoming, but there is no sign yet as to when they will arrive.

In stark contrast, Birches’ Health has been boosted by a fresh injection of capital. It is thought that in the recent closing of seed and Series A funding rounds, Birches Health raised $20 million from global investment firms to alleviate any financial worries.

Planting seeds of growth

Birches Health has been proactive to date in its search for partners to tackle health concerns arising from problem gambling. Last year, Birches Health partnered with SaharaBets to provide educational resources available to gamblers.

Although there is funding red tape for Gordon Moody to work through, the gambling harms landscape is evolving rapidly. Having Birches Health by their side could plant the seeds of growth and improve solutions in the long term.