West Ham Forge Closer Ties With Banking Partner The Kingdom Bank

West Ham have confirmed they have strengthened their ties with The Kingdom Bank, elevating their status to official global banking partner. Originally, The Kingdom Bank signed up with the Premier League club in March 2024, collaborating as a regional partner, but the parameters have now been broadened.

The success of The Kingdom Bank’s partnership can be measured by the fact that monthly transactions have doubled over the past 18 months. Now, the Dominica-based bank has agreed to a new multi-year deal with West Ham, although official figures for the arrangement weren’t included in the announcement.

Gaining more visibility

The revised partnership will give The Kingdom Bank more prominence. Indeed, the bank’s branding will be beamed to millions of fans worldwide through pitchside LEDs, stadium screens on matchdays, and further digital integrations will be implemented across West Ham’s international platforms.

Other online activations will take place to consolidate the club’s strong international base. West Ham have revealed that The Kingdom Bank will continue to champion the women’s team as they have done to date, as well as push for equality in the global game.

What is The Kingdom Bank?

The Kingdom Bank is an all-in-one online digital banking platform designed to meet the needs of businesses and corporate clients. Companies can use the bank to accept and send payments globally in more than 40 currencies, and it is supported by over 80 countries worldwide.

Businesses can also issue physical and virtual cards through The Kingdom Bank, and the company has its own app for iOS and Android users. It is also highly rated, picking up several industry awards in recent years, including ‘Best Digital Bank’ and ‘Fastest Growing Digital Bank’.

A natural path

Given the success of The Kingdom Bank’s relationship with West Ham, it seemed to make sense for both parties to take things to the next level. This was emphasised by West Ham Executive Director, Nathan Thompson, who is confident the deal will help the club engage with new audiences moving forward.

In a club statement, he said: “The Kingdom Bank and West Ham’s continued growth has been testament to our successful partnership together, so it was natural to see them enhance their partnership to access a more global audience.

“We are excited to connect The Kingdom Bank with new audiences in the year ahead, and enable our fans to benefit from their expert global digital banking services.”

Continuing to drive change

Off the pitch, West Ham are always trying to drive change, and they have been successful in expanding other business partnerships. In September, West Ham announced a multi-year extension of its collaboration with Salus as the club’s official Cybersecurity partner.

Salus, who, like The Kingdom Bank, teamed up with West Ham in 2024, has played a key role in protecting the club’s increased operations. Indeed, it is thought that Salus has helped West Ham achieve a 30% annual reduction in cyber vulnerabilities.

While things have gone well off the pitch for West Ham, they have been far from smooth on it. Currently in the bottom three after a disastrous start to the campaign, West Ham eased their woes with a convincing 3-1 win at home to Newcastle last weekend. This weekend, they host Burnley in their last Premier League match before the international break.

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