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Best Betting Sites UK / Best UK Novelty and Entertainment Betting Sites 2023

Best UK Novelty and Entertainment Betting Sites 2023

UK Novelty Betting Sites List

Last Updated on 21/11/2023
Fact checked by: Jordan Noble

Novelty betting has exploded in popularity in the last few years as the internet has opened up markets to more and more people. It’s a fantastic way to try something different, and the opportunities are basically limitless.

Simply put, a novelty bet is a wager on a non-sports related event. This could be the winner of your favourite reality TV show, whether it will be a white Christmas, or even the identity of the next James Bond. You'll also be surprised just how much fun you can get out of even the most boring subjects, like politics.

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The best betting sites in the UK

Rhino Bet
Recommended
Favicon
4.6/5
  • Strong range of markets
  • In-play betting
  • No-frills approach
Rhino Bet Bonus
Bet £25 Get £10
T&Cs apply, 18+
Copy
Visit Site
Payment Methods
Visa Electron
Apps
License
UKGC - UK Gambling Commission
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Betfred
Hot Offer
Favicon
4.6/5
  • £40 bonus offer for new customers
  • "Pick Your Punt" feature
  • Daily draw prizes of £800 from a £1 stake
Betfred Bonus
Bet £10 get £40 in Bonuses
Copy
Visit Site
Payment Methods
Revolut
Neteller
Skrill
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required
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SportingIndex
Hot Offer
Favicon
4.6/5
  • £20 credit for new customers
  • Frankie Detorri insights on the site
  • £1000 for recommending friends
SportingIndex Bonus
BET £10, GET £20 IN FREE BETS
Go to SportingIndex
Visit Site
Payment Methods
Visa Electron
Apps
License
UKGC - UK Gambling Commission
*New UK & Eire clients only. 50% cashback on cumulative net losses on qualifying spread bets placed and settled within 7 days of account opening. Fully, partially or reverse closed bets do not qualify. Max cashback £500. Full terms apply. Spread betting involves risk. Losses can exceed deposits. Always bet responsibly. 18+
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CopyBet
4.
Favicon
4.5/5
  • Unique tipster functionality
  • Valuable welcome bonus
  • Ongoing promotions and offers
CopyBet Bonus
Bet £10 Get £40
T&Cs apply, 18+
Go to CopyBet
Visit Site
Payment Methods
Neteller
Skrill
Applepay
+
Apps
License
UKGC - UK Gambling Commission
Show More
Sportingbet
5.
Favicon
4.5/5
  • £10 bonus bet offer
  • Multi Builder available
  • Interesting range of TV show betting markets
Sportingbet Bonus
Claim Freebets & more
Go to Sportingbet
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
Get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus when you sign up to sportingbet today. Get rewarded as you complete our 4 Welcome Challenges, plus get an extra £20 FreeBet when you complete all 4.
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Bet UK
6.
Favicon
4.5/5
  • BetUK has a rich sports betting platform with 30+ sports
  • Live streaming available
  • Find 300+ distinct markets to bet on popular matches
Bet UK Bonus
Bet £10 Get £30
Go to Bet UK
Visit Site
Payment Methods
PayPal
Instant Transfer
Apps
License
UKGC - UK Gambling Commission
T&Cs apply. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ BeGambleAware.org.
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LiveScore Bet
7.
Favicon
4.5/5
  • Wide range of betting markets
  • Excellent welcome bonus
  • Mobile app availability
LiveScore Bet Bonus
Bet £10, Get £20 in Free Bets
T&Cs apply, 18+
Go to LiveScore Bet
Visit Site
Payment Methods
PayPal
Trustly
Bank Transfer
Apps
License
UKGC - UK Gambling Commission
Show More
LeoVegas
8.
Favicon
4.5/5
  • Great bonuses for new users
  • Markets on nearly every sport
  • Bespoke betting options available
LeoVegas Bonus
100% Profit Boost up to £100
Go to LeoVegas
Visit Site
Payment Methods
PayPal
Applepay
Bank Transfer
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org.
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kwiff
9.
Favicon
4.5/5
  • Super range of betting markets for exciting bets
  • Major and minor sports available
  • Top-notch live betting feature
kwiff Bonus
Bet £10 Get £30 Surprise Bet
Go to kwiff
Visit Site
Payment Methods
PayPal
Payz
Withdrawal
3 – 5 Days
Apps
License
UKGC - UK Gambling Commission
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
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Bwin
10.
Favicon
4.5/5
  • One of the largest ranges of sports in the current market.
  • Bonuses including enhanced accas, best odds and more.
  • Helpful features to filter the matches quickly.
Bwin Bonus
£20 Back-Up Bet as Free Bet
Go to Bwin
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR Operator Awards (2009)
Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only
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Hey Spin
11.
Favicon
4.5/5
  • Bet builder tools
  • Lots of combo boosts
  • Handy live statistics
Hey Spin Bonus
£10 Free Bet
T&Cs apply, 18+
Go to Hey Spin
Visit Site
Payment Methods
PayPal
Skrill
Paysafecard
+
Withdrawal
1 – 5 Days
License
UKGC - UK Gambling Commission
Show More
DAZN BET
12.
Favicon
4.5/5
  • Great range of sports
  • Incredible odds
  • Varied markets
DAZN BET Bonus
Bet £5 and Get £5 + 10 Free Spins
Go to DAZN BET
Visit Site
Payment Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 5 Days
License
UKGC - UK Gambling Commission
New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
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The Pools
13.
Favicon
4.5/5
  • Simple betting experience
  • International markets
  • Live betting
The Pools Bonus
Bet £10 Get £20 Acca bonus
Go to The Pools
Visit Site
Apps
License
UKGC - UK Gambling Commission
18+, UK only. Deposit and place a £10 cash bet on a double or a treble or accumulated odds of 2/1 or greater and get a £20 sports bonus (no wagering requirements) to use on Accas. Applies to first cash bet only. Bonus credited to use on multiples (min. 4 selections, min odds per selection 1.5). Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Bonus credited by midday the day after bet settlement. 7-day bonus expiry. Available once per customer. Full T&Cs apply.
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bzeebet
14.
Favicon
4.4/5
  • Fabulous football markets
  • World-class live action
  • Ambitious odds
bzeebet Bonus
Bet £10 & Get £10 Free Bet
T&Cs apply, 18+
Go to bzeebet
Visit Site
Payment Methods
PayPal
Skrill
Paysafecard
+
Withdrawal
1 – 10 Days
License
UKGC - UK Gambling Commission
Show More
Unibet
15.
Favicon
4.4/5
  • £40 "risk-free" bet offer
  • Live streaming of sports from around the world
  • Huge statistics page covering range of sports
Unibet Bonus
£40 Welcome Bonus
Go to Unibet
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 7 Days
Apps
License
UKGC - UK Gambling Commission
New customers only. Age 18+. Located in the United Kingdom. First losing bet returned as a bonus bet at the same value. Begambleaware. T&Cs apply
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mr.play
16.
Favicon
4.4/5
  • Clear grid layout for sports betting
  • Bonus £10 bet token for newbies
  • More than 30+ sports available
mr.play Bonus
Bet £10 Get £10
Go to mr.play
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 7 Days
Apps
License
UKGC - UK Gambling Commission
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
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Star Sports
17.
Favicon
4.4/5
  • Frequent promotions
  • A myriad of betting markets
  • Live streaming on horses & greyhounds
Star Sports Bonus
Discover Exclusive On-Site Promotions!
T&Cs apply, 18+
Go to Star Sports
Visit Site
Apps
License
UKGC - UK Gambling Commission
Show More
Ladbrokes
18.
Favicon
4.4/5
  • Over 35 major sports and activities.
  • Variety of competitive odds.
  • Maximum of a £1000000 win a day for major sports.
Ladbrokes Bonus
Bet £5 Get £20
Copy
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
New UK+IRE customers only. Promo code: 20FREE. Paypal and certain deposit types and bet types excluded. Min £/€5 bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply
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Lottoland
19.
Favicon
4.4/5
  • Competitive sports odds
  • Fast live betting
  • Good sports coverage
Lottoland Bonus
£5 Free Bet
T&Cs apply, 18+
Go to Lottoland
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Show More
BetMGM
20.
Favicon
4.3/5
  • Many favourable odds
  • Wide range of sporting events and matches
  • Quite extensive sports betting markets
BetMGM Bonus
up to £40 Bet £10 get
Go to BetMGM
Visit Site
Payment Methods
PayPal
Applepay
Bank Transfer
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Free Bets will be awarded as follows: 1 x £10 Free Bet Builder 1 x £10 Football Free Bet 1 x £10 Horse Racing Free Bet 1 x Free £10 Acca
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10bet
21.
Favicon
4.3/5
  • User-friendly betting platform
  • Fantastic betting variety
  • Excellent customer service
10bet Bonus
50% up to £50
Copy
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 3 Days
Apps
License
UKGC - UK Gambling Commission
New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; Terms apply; 18+
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Spreadex
22.
Favicon
4.3/5
  • Top bonuses for fixed odds and spread bets
  • Competitive fixed betting odds
  • Excellent spread betting platform
Spreadex Bonus
Get £40 in Free Bets
Go to Spreadex
Visit Site
Payment Methods
Revolut
Bank Transfer
Direct Debit
Apps
License
UKGC - UK Gambling Commission
Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. T&Cs apply
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Betdaq
23.
Favicon
4.3/5
  • Bet £10 get £10 with code BDQ10
  • Live betting & live streaming available
  • Exchange & sportsbook in one
Betdaq Bonus
100% up to £1000
T&Cs apply, 18+
Copy
Visit Site
Payment Methods
PayPal
Neteller
Skrill
Apps
License
UKGC - UK Gambling Commission
Show More
NetBet
24.
Favicon
4.3/5
  • Awesome bonus bet offer
  • Win bonus bets from Predictor game
  • Greyhound racing fans can watch live streams
NetBet Bonus
Massive Promotions on-site!
T&Cs apply, 18+
Go to NetBet
Visit Site
Payment Methods
Neteller
Skrill
Paysafecard
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Show More
Betvictor
25.
Favicon
4.3/5
  • Top sports betting bonus
  • Harry Redknapp’s Bet Boost feature
  • Extensive range of esports betting markets
Betvictor Bonus
Bet £10 Get £30 in Free Bets
Go to Betvictor
Visit Site
Payment Methods
Applepay
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
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Bet365
26.
Favicon
4.3/5
  • New customer offer: up to £30 in bet credits
  • Promotional offers linked to specific sports
  • Excellent football betting odds
Bet365 Bonus
Bet £10 & Get £30
Go to Bet365
Visit Site
Payment Methods
Find out more on Bet365.
Withdrawal
0 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
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Betiton
27.
Favicon
4.3/5
  • Fantastic coverage of various markets
  • Competitive odds across the board
  • Stats and graphics keep you updated
Betiton Bonus
Bet £10 Get £10
Go to Betiton
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
License
UKGC - UK Gambling Commission
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
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21LuckyBet
28.
Favicon
4.3/5
  • 3,000+ sports bets
  • Competitive betting odd
  • Exclusive sports bonus
21LuckyBet Bonus
Bet £20 & Get A £50 Free Bet
Copy
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 7 Days
License
UKGC - UK Gambling Commission
18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBETG | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply
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Mobile Wins
29.
Favicon
4.3/5
  • No live streaming service
  • Quality live betting feature
  • Plenty of sports to bet on
Mobile Wins Bonus
Bet £20 Get £40
Copy
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
New Players Only. Opt-in required. Minimum £20 qualifying bets, stake not returned. Free bet is a one-time stake of £40, minimum odds of 2.0, stake is not returned. 1X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Maximum Conversion £200. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply.
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William Hill
30.
Favicon
4.3/5
  • Generous welcome bonuses
  • Huge range of ongoing promotional offers
  • Excellent range of live streaming
William Hill Bonus
Bet £10 and get £30 in Free Bets
Copy
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
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Coral
31.
Favicon
4.3/5
  • Offers most major sports.
  • Strong odds offered on bets.
  • Payout maximum limit per day is £1000000.
Coral Bonus
Bet £5 Get £20
Go to Coral
Visit Site
Payment Methods
PayPal
Revolut
Paysafecard
+
Apps
License
UKGC - UK Gambling Commission
New UK+IRE customers only. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions. 18+ begambleaware.com T&Cs apply
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BetGoodwin
32.
Favicon
4.2/5
  • Very competitive odds
  • Wide selection of sports to bet on
  • Huge number of markets for horse racing
BetGoodwin Bonus
50% up to £25
T&Cs apply, 18+
Go to BetGoodwin
Visit Site
Payment Methods
Visa Electron
License
UKGC - UK Gambling Commission
Show More
BritainBet
33.
Favicon
4.2/5
  • Amazing range of betting markets for football, basketball, and more
  • Option to increase limits by trader
  • Great live betting interface
BritainBet Bonus
Deposit & Bet £10 And Get £10 Free Bet
Go to BritainBet
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
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Casumo
34.
Favicon
4.2/5
  • Good range of markets on offer
  • Niche sports available
  • User-friendly website
Casumo Bonus
The latest odds, a bet builder & in-play betting
T&Cs apply, 18+
Go to Casumo
Visit Site
Payment Methods
Skrill
Paysafecard
Applepay
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Show More
talkSPORT Bet
35.
Favicon
4.2/5
  • Live streaming and betting
  • Great odds offered
  • Huge range of betting markets
  • Welcome bonus for new members
talkSPORT Bet Bonus
Get Up To £40 in Football Free Bets (Mobile Only)
Go to talkSPORT Bet
Visit Site
Payment Methods
Bank Transfer
Withdrawal
1 – 3 Days
Apps
License
UKGC - UK Gambling Commission
18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments only. Click for T&Cs. begambleaware.org | Please gamble responsibly.
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Parimatch
36.
Favicon
4.2/5
  • 3 x £10 bonus bets offer
  • Great range of markets
  • Competitive odds
Parimatch Bonus
Bet £10 Get £30
Go to Parimatch
Visit Site
Payment Methods
Neteller
Skrill
Webmoney
+
Withdrawal
0 – 3 Days
Apps
License
UKGC - UK Gambling Commission
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
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SBK
37.
Favicon
4.2/5
  • Top risk-free bet bonus for new customers
  • First losses refunded up to £20 in cash!
  • No minimum or maximum odds requirement
SBK Bonus
Bet £10, Get £10 in Free Bets
Go to SBK
Visit Site
Apps
License
UKGC - UK Gambling Commission
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
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Smarkets
38.
Favicon
4.2/5
  • Excellent website design that means the site looks good, loads quickly and is easy to navigate around
  • Very good customer service contact options that are open at convenient times
  • Varied range of sports on which you can place back and lay bets
Smarkets Bonus
0% commission for 60 days
Copy
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Use code COMMFREE to trade with 0% for 60 days. Min. £10 first deposit only using Debit Card or Instant Banking. 18+. BeGambleAware.org. Full T&Cs apply.
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QuinnBet
39.
Favicon
4.2/5
  • Live streaming on UK & Irish horse races
  • Broad market selection
  • Dedicated pool betting
QuinnBet Bonus
50% up to £35 + 10 Free Spins
Go to QuinnBet
Visit Site
Payment Methods
Neteller
Skrill
Trustly
Apps
License
UKGC - UK Gambling Commission
Get a Free Bet up to £35 based on 50% of your first days losses plus 10 Free Spins! UK 18+ T&C's apply.
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Hollywoodbets
40.
Favicon
4.2/5
  • £5 bonus bet offer
  • Big focus on footie and horse racing
  • Best Odds Guaranteed
Hollywoodbets Bonus
Up To £10 Back As A Free Bet
Go to Hollywoodbets
Visit Site
Payment Methods
Peach Payments
Apps
License
UKGC - UK Gambling Commission
T&Cs apply. New players who place a £10 bet at odds of 4/5 (1.8) or bigger will receive £20 in Free Bets. Qualifying deposit (Visa/Mastercard only) of £10 required. £20 in Free Bets will be credited as 4 x £5 Free Bets. The qualifying bet must settle within seven days.
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BoyleSports
41.
Favicon
4.2/5
  • Collect up to £25 in bonus bets
  • Wide selection of daily specials
  • Excellent social media channels
BoyleSports Bonus
up to £25 Free Bet Bundle
Go to BoyleSports
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Apps
License
UKGC - UK Gambling Commission
18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply
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Betfair
42.
Favicon
4.2/5
  • First exchange bet refunded up to £20 if lost
  • Britain’s oldest betting exchange
  • Outstanding overall reputation
Betfair Bonus
Bet £10 Get £30
Copy
Visit Site
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply.
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Vbet
43.
Favicon
4.2/5
  • Excellent welcome offer
  • Site is intuitive and easy to navigate
  • Solid bet apps for iOS and Android
Vbet Bonus
Guaranteed free bet up to £20
Go to Vbet
Visit Site
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 2 Days
Apps
License
UKGC - UK Gambling Commission
Only available to new, verified customers residing in the UK. Place a first-ever Sportsbook bet – multi-bets of at least 3 legs; min. £2 stake; min. odds 3/10 (1.3) per leg (bets placed on horse racing and greyhounds excluded). Win and get back 50% of your stake – on top of your winnings – as a free sports bet up to £10. Get back 100% of your stake as a free sports bet up to £20 if you lose. Customers must place their first qualifying bet within 30 days of registration, after which the welcome offer will expire. Full T&Cs apply.
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Grosvenor
44.
Favicon
4.2/5
  • DOUBLE THE ODDS on your first bet
  • Regular Prem League odds boosts
  • Sleek and super fast website
Grosvenor Bonus
100% up to £50
T&Cs apply, 18+
Go to Grosvenor
Visit Site
Payment Methods
PayPal
Paysafecard
Apps
License
UKGC - UK Gambling Commission
Show More
Fafabet
45.
Favicon
4.1/5
  • Great sports selection
  • World-class odds
  • Excellent eSports option
Fafabet Bonus
50% up to £50
T&Cs apply, 18+
Go to Fafabet
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Bookmaker of the Month

Novelty bets can be placed on just about anything you can think of, from the latest Oscar winner to the victors of a General Election.

Reality TV - fun in the sun, sequins, and glitter balls

In the UK we love reality TV, whether it’s guiltily watching Love Island or shouting at Lord Sugar’s latest candidates on The Apprentice. Reality TV betting can make watching the programmes even better too.

The most watched options for reality TV betting include:

  • Britain’s Got Talent - On our screens since 2007, BGT showcases the best (and the not quite so good) of the nation’s talent, from singers to dancers, comedians, and magicians.
  • Masterchef - Beautiful food, and thrilling competition, what’s not to love?! Masterchef sees 45 amateur chefs compete to create delicious dishes but, as all cooks will know, sometimes it doesn’t work out like that.
  • Love Island - Love Island follows the journey of a group of beautiful, bronzed twenty-somethings as they try to find romance in a luxury villa. You can expect twists, turns, and not too many clothes as they compete for a £50,000 prize.
  • Strictly Come Dancing - The sequins and the sparkle are nothing to the backstage shenanigans. The dances and costumes are amazing but the romance between couples guarantees some sizzling drama.

Usually when visiting novelty betting sites, you’ll make an outright bet on the overall winner of a TV show, but you could also place a wager on the next contestant to be eliminated or the runner-up of the competition.

UK politics - strange bedfellows make fun bets

The world of UK politics doesn’t stay still for long, and controversy and scandal are rife, all of which makes it a prime market for making bets. From Prime Ministers whose terms couldn’t outlast an iceberg lettuce, to a bacon sandwich that derailed Ed Milliband’s hopes of becoming the nation’s leader, it’s fair to say that, when betting on UK politics , you should expect the unexpected!

  1. Outcome of a General Election - Will a party secure a majority or is a hung parliament looming?
  2. Next Prime Minister - Who will be moving into 10 Downing Street next?
  3. Party with the most seats after an election - While the election result takes the headlines, this is an interest sub-topic in the instance of no party reaching the threshold for a majority.
  4. Individual constituency betting - It's possible to wager on the outcome of a specific constituency and which party will secure the seat.
  5. Next party leader - There is often a shake up after an election campaign, but who will take charge next?

These might seem like straightforward wagers, but given the UK had 3 different Prime Ministers in 2022 alone, things could move very quickly when it comes to the betting.

The UK Royal family - the king of novelty betting picks

Betting on the UK royal family is another very popular novelty betting option. The UK’s most famous family is headed by King Charles III, who was crowned in May 2023 at a ceremony watched by 20 million people. That’s nothing to the wedding of Prince William and Kate Middleton though, which drew in over 36 million viewers in the UK alone.

The sheer range of betting markets available on royal betting is staggering, from:

  • Royal babies - The name, gender, and weight of a royal baby.
  • Length of a Monarch's reign.
  • The frivolous fashion choices - what colour hat will the Queen wear at Ascot? How long will a royal bride’s train be?

Award Ceremonies - the award for best novelty betting market goes to…

Who doesn’t love an awards ceremony? The glitz and the glamour, the jokes that fail to land, and the opportunities for making a wager.

There are many different options for betting on award ceremonies, but some of the most popular include:

  • The Oscars - The Oscars celebrates the best and brightest from the film industry but is also the scene for lots of controversy (wrong films being named and hosts being slapped are just two examples)
  • The Mercury Music Prize
  • The Golden Globes
  • The BRIT Awards
  • The Eurovision Song Contest - Held in May each year, this competition is home to the weird and wacky. Far out costumes, voting scandals - it has it all.

Common wagers for award ceremonies include picking the overall winners in particular categories. You might also choose to predict runner ups, points scored, or nominees.

Singing contests - striking the right note

What do One Direction, Beyoncé, Little Mix, and Justin Timberlake have in common? They all found fame on TV singing contests.

Betting on singing contests is an awesome way to add extra excitement to proceedings, and the opportunities are basically endless.

Some of the most popular singing competitions currently on TV include The Voice, where talented singers audition for music royalty for the chance to be coached to international fame. The Masked Singer too, where a panel of judges tries to identify disguised famous singers on this massively popular show. X-Factor was one of the original TV betting events of the year when it aired on UK screens from 2004 until December 2018.

A few of the most common types of bets you can make in this category are:

  • Overall winner - not as easy as it sounds, as the clear front runner often falls at the final hurdle (even One Direction finished second on their series of X Factor!),
  • Winning judge or coach
  • Finalists
  • Next elimination
  • Match bets between two contestants

Betting on novelty events

📺 Reality TV Betting Sites

👑 Betting on the Royal family

💖 Betting on Love Island

🗳️ UK General Election Betting

🎤 Eurovision Betting Online

⛅ Betting on the Weather

👨‍🍳 Masterchef Betting Sites

📰 Betting on the next UK Prime Minister

👁️ Big Brother Betting Sites

📽️ Oscars Betting

💃 Best Strictly Betting Sites

🍰 Betting on Bake Off

🐛 I'm a Celeb Betting

🪄 Britain's Got Talent Betting Sites

🏆 Betting on the Ballon d'Or

⚽ PFA Player of the Year Betting Sites

⛸️ Dancing on Ice Betting

🎭 Masked Singer Betting Sites

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Our top tips for making novelty bets

To help you on the way to novelty betting success, we’ve put together a few expert tips:

📱 Keep up to date with news and social media

With all of these betting markets possible, keeping an eye on the news can definitely give you an edge. Social media can also come in handy, as long as you take it with a pinch of salt!

⏱️ Pick the best time carefully

The most favourable odds for novelty bets are released early, and odds will narrow as the final draws nearer. However circumstances can change very quickly so it’s a tricky balance between the best odds and the best timing.

Choose the best betting site

Does it offer a range of markets; can it be used on the go? These are the questions Betting.co.uk answers in our comprehensive reviews.

How to make your first novelty bet - our step by step guide.

Once you’ve decided on the novelty betting area you’d like to wager on, making your pick is easy.

  1. Choose your top betting site. Don’t forget to take advantage of any bonuses.
  2. Search for special or novelty bets. 
  3. Choose the wager you’d like to make.
  4. Look for your best odds. 
  5. Place your wager. 

Novelty betting - limitless opportunities and year round entertainment

Novelty betting is a brilliant way to enhance enjoyment of your favourite events and TV shows, or a good way to make watching them a bit more bearable if your other half insists on being glued to the screen. Novelty betting markets last all year so there’s always some action. You don’t need specialist knowledge to place novelty bets and the opportunities are virtually limitless.

In this guide, we’ve outlined not only some of the top betting markets available to those seeking novelty bets, but we’ve also shared some of our top tips for getting the best value from your wager. To find out more about all of the markets mentioned, you can look through our special guides on everything from award ceremonies to Strictly Come Dancing and how to bet on the Glastonbury Festival.

Novelty Betting Pros and Cons
  • There are a range of events to pick from
  • Many involve public votes
  • Novelty events can usually be followed closely in mainstream media
  • Novelty markets may be excluded from bonuses or promotions
  • Some markets can tie up your money for a long time

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Novelty betting FAQs

❓How do I make a novelty bet?

In our guide to the world of novelty betting, we’ve shown you not only the different types of bets that are possible, but also how to go about making a novelty wager. Read through our complete guide to find out everything you need to know.

📱 What is the best site for entertainment betting?

The best novelty betting sites may vary depending on the particular market you’re interested in. The best place to start is with our guides on betting on the UK Royal Family, betting on reality TV, and more to find the best option for you.

💰 Are there any bonuses available when making novelty bets?

Bet bonuses are sometimes offered by sites to make a wager even better. To find out which sites offer bonuses on entertainment betting, look through the betting.co.uk list of top recommended sites.

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