Are you getting a bit tired of betting on the same old sports week after week?. Then why not shake things up a bit and give
Britain’s Got Talent betting
a try?
In this article, we’ll take a look at the most popular betting markets and how you can pick your BGT bets. On top of that, we’ve thrown in a few trivia facts as well - so you can use the past to help guide your future predictions.
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Britain's Got Talent is one of the best TV shows for betting on thanks to its elimination format that is based on public votes. Once the preliminary auditions are over and done with, the final contests go to weekly elimination rounds.
This is where betting can begin because, just as is the case with X Factor betting sites, there is no inside knowledge that can leak to disrupt the odds and betting.
As it cannot be concretely predicted due to the public vote, BGT is just as suited to betting as a major sporting event.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned.
18+. T&Cs Apply.
18+ New customers only. Opt-in, bet £10 on any FIFA Club World Cup match at odds of 1/1+ by 20:00 on 13.07.2025. Get 3x£10 free Bet for set markets + £10 casino bonus for set games, 40x wagering, max redeem £250. Bonuses: expire in 10 days. Click for T&Cs. GambleAware.org. Please gamble responsibly
New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
Britain’s Got Talent betting odds - How they work
The odds for BGT are set much the same way as those on
The Voice betting sites. As is the case with a sports event, the bookies will assess the implied probability percentage of each contestant winning and then add “the vig”.
This is an alternation of the real odds that the bookies use to protect their profits. However, the main difference here is that, while sports contests usually have just two teams competing, there are multiple contestants and therefore multiple outcomes when using
Eurovision betting sites
or wagering on BGT.
📅 The show has been running since 2007
🎥 Ant & Dec have been the mainstay presenters
Britain’s got talent betting - Most popular markets
Here is a quick overview of the most popular betting markets for BGT and other forms of
novelty betting
in the UK:
Overall winner
This is the most popular market when it comes to novelty betting markets like BGT and
Strictly Come Dancing. Once the acts for the live shows have been announced, you will be able to select which one you feel will win the whole tournament. You might have an inkling on who the main favourites are with the way the auditions were edited, but in the end it is down to who you think people will vote for.
Top 3/5/10 acts
Just like in football or most sports, you can bet on outright markets on who will win the Premier League or Champions League. They have something similar with BGT, where you can back acts to finish in the top three, five or even top 10.
To reach the final/semi-finals
This BGT betting market is very similar to the top three finish or top five finish, but you are taking a little bit more of a gamble as you are backing acts to reach the semi-finals and finals. If you place your selections early in the competition, you might get some decent odds.
Tips for picking the right BGT bet
Here are some tips that can help to enhance your overall BGT betting experience:
Watch the auditions
- Even though you can’t bet on the auditions phase, it is worth watching them to pick out prominent acts early.
Public reaction
- While the judges' opinion might matter at first, it is ultimately the public who decides. You should therefore watch the audience and check Twitter and blogs to see what the general public thinks.
Avoid the favourite
- Some years, there is a clear favorite who is odds-on to win. If this is the case, you might want to look towards other markets such as the top three or who will reach the semis.
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18+. T&Cs Apply.
18+ New customers only. Opt-in, bet £10 on any FIFA Club World Cup match at odds of 1/1+ by 20:00 on 13.07.2025. Get 3x£10 free Bet for set markets + £10 casino bonus for set games, 40x wagering, max redeem £250. Bonuses: expire in 10 days. Click for T&Cs. GambleAware.org. Please gamble responsibly
New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
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The best Britain’s Got Talent betting sites - How we select them
Here at Betting.co.uk, we can help you to find the best BGT and
Masked Singer betting sites. In actual fact, you can find a ranked list of the best operators right now here on this page.
To help us select the best sites for each year the show is running, we consider the following criteria:
Factor
Why?
BGT betting markets
Without these, a site won't make our rankings
Odds compared to other sites
We want to know that the odds are fair and reasonable
Bonuses and promos
Ideally any bonuses or free bets should be eligible to be used on BGT
The site's overall quality and rating
We always check how the site does generally, not just on this specific topic
Customer service
If you have a question, a swift response is a big plus
Payment methods
Sites should ideally support a range of methods
Loyalty program
Who doesn't love a reward for loyalty?
Before you bet on Britain’s Got Talent here are some facts:
We’re just about to round things off, but before we go, here are a few interesting BGT facts that have influenced the bets of the past:
It should have originally been called 'Paul O'Grady's Got Talent'.
Susan Boyle is the most successful act to date, despite being considered as an outside “novelty act”.
Norwegian comedian Viggo Venn won in 2023 despite being as long as 150/1 with most UK bookies in the early stages and getting booed by the audience in the final.
Two of the past three BGT winners have been comedians, and neither won as favourites with the bookies.
Since the show began in 2007, 10 winners have been either singing or dancing acts.
A dog has won the show twice - in 2012 and 2015 respectively.
Winners
Year
Collabro
2014
Jules O'Dwyer & Matisse
2015
Richard Jones
2016
Tokio Myers
2017
Lost Voice Guy
2018
Colin Thackery
2019
Jon Courtenay
2020
Axel Blake
2021
Viggo Venn
2022
Sydnie Christmas
2023
Britain's Got Talent 2023: Grand Final - All Performances!
Britain’s Got Talent betting sites - The final word
That just about sums up all of the basic information that you need to know about betting on BGT. Now the real fun begins as you can watch the best and worst of the auditions before coming up with your predictions as the show gets near the business end of the season. Good luck folks!
BGT Betting Pros and Cons
A good choice of betting markets exist
Bettors can watch the auditions before the live shows
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Britain’s Got Talent betting sites FAQ
📍 Where can I bet on Britain's Got Talent?
You can check out the best sites for BGT betting right here at Betting.co.uk. Our experts have ranked, rated and reviewed the best novelty betting sites in the UK today.
⭐ Can you bet on Britain's Got Talent?
Discover the options that are available to you in this comprehensive guide. Even if there is just one bookie accepting bets, we’ll help you find it.
❓ What is the most reliable site for BGT betting?
Use the comparison tool to find the best BGT betting site in terms of odds, reliability and more, Always on point and up to date here at Betting.co.uk.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned.
18+. T&Cs Apply.
18+ New customers only. Opt-in, bet £10 on any FIFA Club World Cup match at odds of 1/1+ by 20:00 on 13.07.2025. Get 3x£10 free Bet for set markets + £10 casino bonus for set games, 40x wagering, max redeem £250. Bonuses: expire in 10 days. Click for T&Cs. GambleAware.org. Please gamble responsibly
New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
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