Best Brands Offering Betting Bonuses in 2024
With so many bookmakers and betting bonuses out there, how do you know which ones are the best? Our experts have been through hundreds of different online betting bonuses. Each one has been fully tested and assessed to ensure a full picture of the overall value, not just a flashy headline. Here are some of the leading candidates in 2024.
BetMGM: Bet £10 and Get £40
BetMGM are a world famous betting brand from their operations in the USA. They launched their UK operation in late 2023 and have come into the competitive market with a headline-grabbing online betting bonus. New customers can get £40 in free bets from just a £10 deposit.
The overall value here is very high, which is great. The initial bet needs to be placed at Evens (2.0) or higher which is very achievable for most bettors. From there, four free bets will be credited to your account in £10 denominations. One for horse racing, another for a bet builder, one for an accumulator and the final for any football market. While the free bets being credited in this way does reduce the flexibility, these markets are the most popular in the UK so this is one of the leading betting site bonuses.
LiveScore Bet: Bet £10 and Get £20 in Free Bets
Another newer brand offering a top-notch sign up offer is LiveScore Bet. This is as straightforward as it comes when discussing betting welcome bonuses. New players only need to place a £10 bet at odds of 1/2 (1.50) or higher in order to qualify for £20 in free bets.
This can be done at any time within the first 14 days of signing up too, so there's no rush to find your next selection. The free bets are credited as two £10 bets. They're valid for 7 days and can be used on any market on the sportsbook. That's real flexibility and value rolled into one promotion.
CopyBet: Bet £10 and Get £50 in Free Bets
Another brand with high-quality sign up betting offers is CopyBet. Similar to the BetMGM offer described above, there is a restriction on how the £50 in free bets can be used, but this shou;d appeal to the majority of bettors in the UK.
Betting £10 at odds of 9/10 (1.90) or more and you'll be able to claim five different £10 bets which are valid for 7 days. There's one for horse racing, another for football, two in-play free bets and the final one is for an accumulator. That's plenty of choice and ranks highly in the world of betting welcome bonuses in 2024.
What are Betting Bonus Offers?
Today, most bookmakers offer betting offers for new accounts hoping to persuade new customers to sign up and use them as their primary betting account. It's a very crowded marketplace so being a bettor comes with an array of different options. Being rewarded for your business with betting bonuses is commonplace in the UK and elsewhere.
Bookmakers also provide betting offers to their existing customers, so that they do not leave them and join other bookmakers to get more betting offers today. These offers can vary in value and are often lower than the ones you'd expect as a new customer, but there are plenty of sites that truly reward customer loyalty.
These are often in the form of bonus funds credited to the player’s account so they can make use of them while placing a bet. They tend to either be done on an ad-hoc basis or as part of a specific loyalty program where there are specific triggers based on gameplay.
As the industry has developed over the years, from walk-ins to telephone betting accounts and now online bookies, sportsbooks have innovated various types of creative bonuses for their punters. There are more coming all the time too, the market rarely stands still for very long. If you see an idea becoming successful, it probably won't be long until other betting sites take notice and put their own spin on it.
Pick up a welcome bonus for your football bets
Cricket betting is better with a sign up offer
Types of Betting Bonus in 2024: Online Betting Bonuses Explained
With so many different types of betting bonuses out there, it's important to understand the various types, how they work and which will be the most useful to you. As a bettor, different online betting bonuses may suit your style or bankroll more than others. There's no reason to settle for a betting offer that doesn't appeal to you.
Sign Up Bonuses and Welcome Offers
Let's get something clear, being a new customer at an online betting site is likely to be one of the most advantageous positions in terms of bonus offers. Sign up bonuses and welcome offers are a key tool for the majority of online bookmakers to attract new players and get them to sign up. In sports betting it's often free bets, whereas the
best online casino sites
usually have free spins available.
That's why the value of welcome bonuses is often higher than you'd expect as an existing customer, so it pays to keep an eye on the marketplace. For the purposes of our explanations, we're going to cover the various types of bonus separately to fully explain how they work. That's because new customer bonuses can come in various shapes and sizes.
Loyalty Bonuses
The other major type of bonus are those given to existing customers. Attracting players is one thing, but for modern day betting sites in the UK, keeping customers is a challenge too. There are plenty of competitors so rewarding those who continue to bet with them is a key consideration for online brands.
Free bets, profit boosts and competitions where bonuses can be won are all popular approaches in 2024. There's certainly more to the world of placing wagers online than just sign up betting offers.
Free Bet Bonuses
Not every online betting site offers free bets, but they are almost universally accepted as the main type of betting bonus at the moment. A free bet bonus could be as part of a welcome package, like bet365's Bet £10 and get £30 in bet credits offer, or as a loyalty offer. You can see more about this specific bonus in our
bet365 review.
The value of your free bet and the availability of where it can be used may vary depending on the terms and conditions.
Bet $5 Get $200 or $1000 First Bet Safety Net
Requirements (WR):
1x Bonus
Whatever the sport. Whatever the moment. It's Never Ordinary at bet365. That's why if you sign up now you'll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $200 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
Matched Bet Bonus
Getting a matched bet bonus was a popular new customer approach a few years ago, but less so these days. The premise is that if you bet a certain amount, the betting site in question will match that stake - usually as a free bet.
The matched bet will usually cover a range of stakes and allow the bettor to chose the level that they are most comfortable with. There will often be minimum odds attached to these type of sign up betting offers though, so be aware of those and don't miss out by backing a short odds selection.
Bet and Get Bonuses
In 2024, this type of betting bonus is often used as a loyalty promotion. For example, bet £10 on the Champions League final and get another £10 free bet to use. These type of offers can be good value because if the original bet wins, you also have the free bet to utilise, if the original bet loses, the free bet could prove successful and make up for it.
Losing Bet or Refund Bonus
Bwin are currently offering this type of refund bonus as part of their welcome package. The proposition is straightforward, the bettor places a bet using their own funds and if it loses, the stake is returned to them, up to a certain amount, as a free bet. There are more details about it in this
Bwin bonus review.
Season or Event-Specific Bonuses
The attention around specific events often prompts betting sites to offer specific free bets or bonuses around them. For example, high profile football matches, racing events or the Super Bowl. Bookmakers know that the interest in these type of events is high, so could choose to offer specific promotions around it.
Keep your eyes peeled for the
latest betting deals. If you're going to be betting on these events then getting an additional bonus or free bet for doing so adds extra value to the equation.
Market-Specific Betting Bonuses
Similar to the event-specific bonuses, some brands now offer promotions for specific markets. For example, welcome offers from the likes of BetMGM and CopyBet specify that their free bets can only be used on certain types of sports.
This is becoming more and more popular with the growth of Bet Builder markets. Bookmakers are keen to promote these types of markets and they allow a completely different level of control and customisability to the player.
Refer a Friend Online Betting Offers
As the name says, you simply need to refer a friend to an
online betting site
you love. If your friend signs up and makes the initial deposit, you get awarded a bonus by the operator. How much you get really depends on one operator to another, with referral rewards varying greatly between betting sites. The maximum amount is of course not as big as you get on your first deposit, but every little penny counts.
It is a fantastic way to introduce your friends or colleagues you think are interested to your most cherished betting sites, and to get something in your pocket as well.
On one hand, you invite them to a good sportsbook and on the other hand, you gain decent online betting signup offers out of it, making this an attractive deal for existing customers.
Many online betting sites also give a bonus to your friend, so it’s a win-win situation for everyone with these bookies offers for existing customers, as well as the standard first deposit deals.
Reload Betting Offers in the UK
Bettors usually need to deposit again to their bankroll regularly. It is just a fact of life when it comes to betting. The
best online bookmakers
provide these reload bonuses to help encourage you to deposit into your account.
Of course, the amount of reload bonuses is no way comparable to your initial deposits. We never saw a 75%-100% return with reload bonuses. Nonetheless, reload bonuses are also used largely by operators to help them retain their existing customers.
Best Bonuses by Type in October
Here's a quick reference guide of where to find to find the best bonuses of each type in October 2024. Our experts are constantly on the lookout for new offers and will update this table accordingly if and when better ones are released.
Best Betting Bonus Offers of 2024
1.
$55 Stake Cash + 260K Gold Coins + 5% Rakeback
Players from United States of America accepted
Requirements (WR): 3x
2.
35 SC FREE and 1.75M WOW Coins
Players from United States of America accepted
Requirements (WR): 1x Bonus, Min. Deposit: 9.99
3.
Get Up To 200 GC + 40 SC + 100 Diamonds!
Players from United States of America accepted
Requirements (WR): 1x Bonus
4.
33 SC FREE and 67,777 Lucky Coins
Players from United States of America accepted
5.
27.5 SC FREE and 65K Gold Coins
Players from United States of America accepted
Requirements (WR): 1x Bonus
BEST EURO 2024 BETTING BONUSES
Online bookmakers are constantly fighting it out to come up with the best welcome offers and bonuses in order to entice new customers to their sites.
The battle for top dog will intensify over the summer as bookmakers look to come up with the
best Euro 2024 bonuses
as the second biggest football tournament in the world heads to Germany.
It is not just bonuses and offers that will be on the line, we have done all the hard work and checked out all the top sites to come up with the
best Euro 2024 betting sites
to help you make your mind up when it comes to placing bets throughout the tournament.
England are the favourites to win Euro 2024 after failing in the final on penalties against Italy last time. You can check out how we think
England will do at Euro 2024 here.
Cashback Offers: Do They Still Exist?
These bookies offers are easy and straightforward to understand. A bettor gets a specific percentage for every pound they bet, no matter if they lost it, in their bankroll. These are more common in the casino world, but they do still show up in sports betting from time to time.
It largely affects punters bankroll management along with the way they make bets. Furthermore, these bonuses mainly focus on specific sports like horse racing, so if you’re interested in placing your bets on a specific sport, then these would really work out for you.
What Are Free Bets & How Do They Work?
With free bets forming such a big part of the best betting site bonuses, it's important that bettors understand what free bets are and how they work. Essentially, a free bet allows you to bet with the bookmakers' funds, not your own. You typically apply free bets once your selection is in the bet slip and when the bet is placed, the returns are adjusted accordingly.
Depending on the particular site you're using, or the exact bonus conditions, there may be some further restrictions to keep in mind. Here's a look at some of the key points to keep in mind if you're using free bets as online betting bonuses.
Free bet stakes are not returned
This is the main point that bettors need to understand. Because the free bet uses the bookmakers' funds, not the players, the stake isn't returned if the bet wins. For example, if you backed a horse and it won at 6/1, the actual profit would be the same as if the horse had won at 5/1 because the original stake was a free bet. This will usually be reflected in the betslip total returns calculations too.
There may be restrictions on the sport
Some free bets will be restricted to certain sports. This is common place in the world of betting sign up bonuses where certain brands restrict how free bets can be used. For example, a free bet may be credited but only to be used on football.
Some free bets can only be used on certain events
This is less of a concern for sign up betting bonuses but is quite common in terms of loyalty free bets. Bookmakers can set up free bets so they're only to be used on a certain event, for example the Super Bowl, or the Grand National. You won't be able to place these free bets on any other event.
Certain free bets are only eligible for specific markets
With the introduction of markets such as bet builders, this is becoming increasingly common. If a free bet is awarded, it's now possible for the site in question to ensure it can only be used on a specific market. This should be clearly referenced in any marketing and terms & conditions.
Cashing out when using free bets
In 2024
cash out betting sites
are very popular but free bets can cause a complication. Some sites may completely ignore cash out for wagers using free bets while others may adjust their calculations. Because the initial stake wasn't made using the bettors' funds, the cash out value could be lower and may not show until the original stake has been surpassed. For example, if you placed a £5 free bet. The cash out value may not appear until such a time as the bet is - in theory - worth £5.01
Maximum winnings may apply when using free bets
Some bookmakers may apply maximum win limits to free bets. It's quite unusual in this day and age, but it has been known for betting sign up offers to incorporate a maximum win limit to cap the downside for the brand in question. Again, if this is a factor it should be clear in the terms and conditions.
Get bonus credit for rugby betting
Find the best bonuses for golf betting
How to Use Free Bets
In order to use free bets, there is usually a very simple process to follow:
- Check what your free bet is available on
- Add a suitable bet to your betslip
- Usually there is a tick box on the betslip to indicate you want to use the free bet or bonus funds
- Enter the stake to the same value as the free bet if needed
- Click to submit your bet
- Your bet should now be placed using the bonus funds available to you
Top 5 Free Bet Offers in October 2024
With so many free bets to pick from, our experts have hand-picked the best betting offers of this type for October 2024. You won't go wrong with these generous promotions.
Key Terms for Online Betting Bonuses: 5 Things to Consider
There are five things you’ll need to ask yourself before picking the best betting bonuses in the UK online. They are:
Minimum Odds
It's important to be aware of the minimum odds for any betting site bonuses. Many betting offers will have this term attached to, primarily to avoid bettors backing very short prices in order to claim free bets or other bonuses.
If you need to place a bet in order to claim a bonus, ensuring you meet the minimum required price is crucial. Failure to do so will result in you not being eligible for the bonus in question.
Time Limits and Expiry Times
Online betting bonuses don't last forever. They will usually expire after a certain period of time. Be sure that you claim any betting site bonuses within the allotted time frame and that any rewards are used before they expire.
Usually free bets or similar betting welcome bonuses are available for at least a week, and up to a month in many cases. So while there is no major rush to utilise them, it's something to be aware of so you don't miss out on the potential upside.
Minimum Deposit
Even the best betting sign up offers will usually have a minimum deposit required in order to claim them. Making a deposit below this level could result in becoming ineligible for the offer. However, these terms are usually very achievable with the vast majority of betting sites imposing a £10 limit in order to claim welcome promotions.
Payment Method Restrictions
A key term for sign up betting offers is which payment methods are eligible. Many betting sites will restrict the use of payment methods such as e-wallets like PayPal or Skrill for the purposes of claiming welcome bonuses.
This is because e-wallets have been popular for bonus abuse so in some instances these are restricted. Usually, having a debit card or similar payment method - such as Apple Pay - is useful because these will be universally accepted for the best betting sign up offers in the UK.
Maximum Win Limits
Although it's not very common in 2024, it's always worth checking if there is a maximum win limit applied to any betting bonuses. In some instances there may be a cap in place which limits the potential downside for the bookmaker in question. It's unlikely though. This is more likely to be the case with
online casino offers.
Standards for T&Cs at Betting Sites with Bonuses
With all of these factors to consider, here's an easy guide on what our team deem to be the standards when it comes to terms and conditions. If any betting site bonuses go beyond these, it's important to consider if they're still viable for you to claim.
| Term & Condition | Standard |
| Minimum Odds | Evens (2.0) or lower |
| Expiry Time | At least 7 days |
| Minimum Deposit | £10 or lower |
| Payments Accepted | Debit cards |
| Maximum Win Limis | At least £500 |
An In-Depth Check of All Betting Bonuses
As always, our writers undertake a thorough examination of all online betting bonuses to ensure they are backed by fair and honest terms. The best sign up betting offers will be those with as few restrictions as possible that allow players the freedom to chose how best to utilise them.
1.
$55 Stake Cash + 260K Gold Coins + 5% Rakeback
Players from United States of America accepted
Requirements (WR): 3x
2.
35 SC FREE and 1.75M WOW Coins
Players from United States of America accepted
Requirements (WR): 1x Bonus, Min. Deposit: 9.99
3.
Get Up To 200 GC + 40 SC + 100 Diamonds!
Players from United States of America accepted
Requirements (WR): 1x Bonus
4.
33 SC FREE and 67,777 Lucky Coins
Players from United States of America accepted
5.
27.5 SC FREE and 65K Gold Coins
Players from United States of America accepted
Requirements (WR): 1x Bonus
Loyalty Offers & Bonuses at UK Bookmakers
While there is an understandable focus on the best betting sign up offers, there is plenty of value to be found in the loyalty offers available at UK bookmakers too. Because brands are keen to encourage players to play with them and not the competition, various loyalty scheme and bonuses have been implemented across the industry.
Here's a look at some of the various types you may encounter when it comes to betting bonuses specifically for existing customers.
Specific Loyalty Programs
The most common approach from UK betting sites is to have a clearly defined loyalty program, such as that in place with betMGM. If you bet a certain amount over the course of a week, you'll be entitled to a reward, such as a free bet, profit boost or other perk. The current BetMGM version sees a £5 free bet credited if players stake at least £10 on an accumulator and £10 on a bet builder market within the calendar week.
These loyalty programs aren't available everywhere, and just because a bookmaker doesn't have one, it doesn't mean they're not going to reward you. However, having clearly defined conditions of what players need to do to reach certain thresholds is an advantage in weighing up where to place your next bet.
Event Focused Loyalty Bonuses
With the increased attention around specific flagship events. it's very common to see betting sites roll out a free bet promotion around them. For example, in the 2024 Masters golf event, William Hill gave any bettor a free £5 golf bet if they placed £5 on the first round leader market at Augusta. They also credited each current customer with a £1 free bet to be used on the Grand National with no qualification required.
This kind of a promotion isn't always appealing, especially if your focus isn't on that particular sport or event. However, it makes sense to take the brand up on the deal if you are already looking to bet on the market in question, getting a free bet along the way.
New Feature or Market Offers
When a betting site launches a new product or feature, they want their customers to be aware of it. One way to get people to try something new is to credit them with a free bet as an incentive to do so.
For example, when a bookmaker releases a new bet builder product or a new type of football stats market. This could be a chance where players are given betting bonuses in order to highlight that it now exists and give them an opportunity to try it out without risking their own bankroll.
Traditionally, many bookmakers used promo codes to track which players were eligible for bonuses. Usually when signing up for a new account you'd have to quote a specific promo code that would let the site know what to credit onto your account. These days, betting promo codes are becoming increasingly rare, the tracking has become a lot smarter enabling the whole process to become automatic.
There are some brands that do still operate this kind of system though. These codes are usually added during the sign up and deposit stage. Simply copy and paste them to ensure you're getting the best possible deals out there.
| Brand | Promo Code |
| 21LuckyBet | FBSBETG |
| 10bet | PLAY10 |
| Betfair | ZBHC01 |
| Ladbrokes | 20FREE |
| William Hill | R30 |
| Betdaq | DAQBACK |
| Rhino.Bet | bet20get10 |
Other Offers within the Online Betting World
In addition to covering all of the best bookies offers, we at Betting.co.uk also look at other gambling promotions too. Our team have skills that extend beyond sports betting and into plenty of other areas. They're passionate about all forms of betting online.
From helping you to find the best bingo bonus to the latest
mobile casino free spins deal
at top sites, you can always visit us to discover the latest deals and top betting offers.
Conclusion - You're All Set to Find the Best Bookmaker Offers!
There are a host of online betting offers UK residents can claim, and it’s quite natural for punters to get confused. To select the best betting bonus offers online, it’s a brilliant idea to use an external resource like Betting.co.uk for comparison. Our experts go through each promotion in detail, checking it themselves to find which ones are the real deal.
At the same time, we remind you that it is very important to read all the terms and conditions for all the best betting sites offers. That applies whether it's for betting welcome bonuses or those that are given to existing customers. Keep an eye on the T&Cs and remember to enjoy betting bonuses responsibly.
Best Betting Offers UK FAQ
👀 What are the best betting bonuses?
Our guide to the best betting bonuses in the UK found that not only do brands like BetMGM and LiveScore Bet have great bonuses for new customers, but there are hundreds of different betting offers to choose from.
🎁 Which betting companies offer free bets?
We have found that lots of betting sites like CopyBet have welcome offers that give you free bets. However, you should note that many betting offers like this will still require you to put down your money at some point.
❓ How do you get free bets from bookies?
Free bets are usually given as sign up betting bonuses. This is part of a marketing effort by the bookmaker in question. However, they're also common as a loyalty offer for existing customers.
🏆 Who has the best betting offers in the UK today?
We think that brands like BetMGM, DAZN Bet and BetVictor easily have some of the best betting offers in the UK right now. However, at Betting.co.uk we always want to give you lots of choice, so our guide will reveal dozens more top deals for you to pick and choose from.
💪Which betting sites have the biggest new customer offers in the UK?
At the time of writing this guide, CopyBet and Betfred had the largest new customer offers in the UK with up to £50 in free bets for a £10 deposit. However, you should know that betting sites are always updating their welcome bonuses, so best check back to make sure that you know who has the biggest sign up offer on the market.
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