Best Betting Sign Up Offers In 2025: Ranking The Latest Betting Offers

The Top Online UK Betting Sites Offering Betting Bonuses In 2025

With so many UK bookmakers and betting bonuses out there, how do you know which ones are the best? Our experts have been through hundreds of different online betting bonuses just to find the right ones for you.

Each one has been fully tested and assessed to ensure a full picture of the overall value, not just a flashy headline. Here are some of the leading candidates in 2025.

BetMGM: Bet £10 & Get £40

BetMGM are a world famous betting brand from their operations in the USA. They launched their UK operation in late 2023 and have come into the competitive market with a headline-grabbing online betting bonus. New customers can get £40 in free bets from just a £10 deposit.

The overall value here is very high, which is great. The initial bet needs to be placed at Evens (2.0) or higher which is very achievable for most bettors.

From there, four free bets will be credited to your account in £10 denominations. One for horse racing, another for a bet builder, one for an accumulator and the final for any football market.

While the free bets being credited in this way does reduce the flexibility, these markets are the most popular in the UK so this is one of the leading betting site bonuses.

BetMGM UK Sports Bonus

4.8/5

Bet £10 Get £40

Requirements (WR):

4x Bonus + 10x Deposit

Min. Deposit:

-

Go to BetMGM UK

Get Bonus

Betano - Bet £10 & Get £30

Betano was founded in 2016 and they are now breaking through as one of the top UK online bookmakers with an impressive welcome bonus offer.

The Betano Football Welcome Offer is open to new customers signing up with Betano for the first time. Like all welcome offers, this is not open to existing customers.

New UK online sports bettors will need to make a first deposit of £10 or more and wager it on any football market with odds greater than evens.

Once you have deposited and wagered your first bet, you will receive a number of free bets. You will receive a £10 free bet to be used on any double, treble or higher bet. A £5 free bet on any correct score market and a £10 free bet to be used on any football bet you wish.

Those bets add up to £25, but you will also receive a £5 slots bonus to be used on popular game Big Bass Splash.

Betano Sports Bonus

4.6/5

FIFA Club World Cup - Bet £10 Get £40 in Bonuses

Requirements (WR):

-

Min. Deposit:

-

Go to Betano

Get Bonus

Betfred - Use Promo Code BETFRED50 & Bet £10 For £50 In Free Bets

Betfred is a well-known online bookmaker and has been since 2004. It is also one of the most trusted sites on the market.

Betfred love to offer amazing welcome offers to new customers and their ‘Bet £10 and Get £50 in Free Bets’ offer is one of the best around.

New customers need to register to become a member by using Promo Code BETFRED50 and depositing £10. After depositing and wagering that £10, customers will then receive £50 in free bets.

When the free bets are released, bettors will receive 3 x £10 sports free bets and 2 x £10 acca free bets. These free bets will have to be used within seven days of them being activated.

Betfred Sports Bonus

4.5/5

Bet £10 Get £50

Requirements (WR):

-

Min. Deposit:

-

Go to Betfred

Get Bonus

Kwiff - Bet £10 & Get £30 In Free Bets

Kwiff has been in existence since 2015 and their online sportsbook and sportsbook is regarded as one of the best on the UK market.

The Kwiff Welcome Offer is a very popular one with bettors receiving £30 in free bets once they have deposited and wagered £10 as a brand new customer.

This welcome offer is only available for new members signing up for the first time. To qualify for the Kwiff Bet £10, Get £30 In Free Bets deal, customers will need to place a £10 bet on any sport with odds greater than evens.

The qualifying bet cannot be an each way bet. Once you have qualified, you will receive £30 in free bets and they will paid out n three separate stages,

The first bet will be a £10 free bet on football. The second free bet will be £10 on racing and the final £10 free bet will be used on any accumulator you wish.

kwiff Sports Bonus

4.4/5

Bet £10 Get £30 Surprise Bet

Requirements (WR):

-

Min. Deposit:

-

Go to kwiff

Get Bonus

10Bet - 100% Return On 1st Deposit

10Bet Pros and Cons

• 100% return on first deposit
• Easy on the eye website
• Top mobile app

• No live streaming

10Bet has been on the online betting scene since 2003 and has a reputation for being a reputable sportsbook with a great casino experience as well.

Both sports enthusiasts and casino players can enjoy the same impressive welcome offer, although you can only choose one or the other.

The sport offer sees sports fans claim 100% up to £50 on their first deposit by depositing up to £50 using bonus code SPORT.

Casino players can claim the same 100% back offer by depositing £50 and using bonus code CASINO.

10bet Sports Bonus

4.3/5

100% up to £50

Requirements (WR):

8x (Bonus + Deposit)

Min. Deposit:

-

Copy

Get Bonus

What Are UK Betting Bonus Offers?

Today, most UK online bookmakers offer betting offers for new accounts hoping to persuade new customers to sign up and use them as their primary betting account.

It's a very crowded marketplace so being a bettor comes with an array of different options. Being rewarded for your business with betting bonuses is commonplace in the UK and elsewhere.

The best online bookmakers also provide betting offers to their existing customers, so that they do not leave them and join other bookmakers to get more betting offers today.

These new customer offers can vary in value and are often lower than the ones you'd expect as a new customer, but there are plenty of sites that truly reward customer loyalty.

These are often in the form of bonus funds credited to the player’s account so they can make use of them while placing a bet. They tend to either be done on an ad-hoc basis or as part of a specific loyalty program where there are specific triggers based on gameplay.

As the industry has developed over the years, from walk-ins to telephone betting accounts and now online bookies, sportsbooks have innovated various types of creative bonuses for their punters.

There are more coming all the time too, the market rarely stands still for very long. If you see an idea becoming successful, it probably won't be long until other betting sites take notice and put their own spin on it.

Pick up a welcome bonus for your football bets

Cricket betting is better with a sign up offer

Newest UK Betting Offers & Bonuses - June 2025

Below are a number of new betting bonuses for June 2025.

Free Bet

4.5/5

12/06/2025

Betfred

Club World Cup Outright Offer At Betfred

Get Bonus

Welcome Bonus

4.5/5

01/04/2025

Betfred

Betfred No Deposit Bonus UK 2025

Get Bonus

Bonus

3.8/5

18/03/2025

Betfair

Betfair IPL Special Offer - Bet £10 On The Outright Winner & Claim Free £1 Bet Every Time It Wins

Get Bonus

Bonus

3.9/5

18/03/2025

Bet365

Bet365 Sub On Play On Offer

Get Bonus

Only available to new and eligible customers. Bet restrictions and T&Cs apply.

Types Of UK Betting Bonus In 2025: Online UK Betting Bonuses Explained

With so many different types of betting bonuses out there, it's important to understand the various types, how they work and which will be the most useful betting welcome offer or bonus to you.

There is no doubt about it, you want to find the best betting sign up offers. As a bettor, different online UK betting bonuses may suit your style or bankroll more than others. There's no reason to settle for a betting offer that doesn't appeal to you.

Sign Up Bonuses And Welcome Offers In The UK

Let's get something clear, being a new customer at an online betting site is likely to be one of the most advantageous positions in terms of bonus offers.

Sign up bonuses and welcome offers are a key tool for the majority of online bookmakers to attract new players and get them to sign up. In sports betting it's often free bets, whereas the best online casino sites usually have free spins available.

That's why the value of welcome bonuses is often higher than you'd expect as an existing customer, so it pays to keep an eye on the marketplace.

For the purposes of our explanations, we're going to cover the various types of bonus separately to fully explain how they work.

That's because new customer bonuses can come in various shapes and sizes.

Betfred Sports Bonus

4.5/5

Bet £10 Get £50

Requirements (WR):

-

Min. Deposit:

-

Go to Betfred

Get Bonus

Loyalty Bonuses At UK Betting Sites

The other major type of bonus are those given to existing customers. Attracting players is one thing, but for modern day betting sites in the UK, keeping customers is a challenge too.

There are plenty of competitors so rewarding those who continue to bet with them is a key consideration for online brands.

Free bets, profit boosts and competitions where bonuses can be won are all popular approaches in 2025. There's certainly more to the world of placing wagers online than just sign up betting offers.

Season Or Event-Specific Bonuses

The attention around specific events often prompts betting sites to offer specific free bets or bonuses around them. For example, high profile football matches, racing events or the Super Bowl.

Bookmakers know that the interest in these type of events is high, so could choose to offer specific promotions around it.

Keep your eyes peeled for the latest betting deals. If you're going to be betting on these events then getting an additional bonus or free bet for doing so adds extra value to the equation.

Bet And Get Bonuses In The UK

In 2025, this type of betting welcome offers is often used as a loyalty promotion. For example, bet £10 on the Champions League final and get another £10 free bet to use.

These type of offers can be good value because if the original bet wins, you also have the free bet to utilise, if the original bet loses, the free bet could prove successful and make up for it.

Free Bet Bonuses

Not every online betting offer feature free bets, but they are almost universally accepted as the main type of betting bonus at the moment.

A free bet bonus could be as part of a welcome package, like Bet365's Bet £10 and get £30 in bet credits offer, or as a loyalty offer. You can see more about this specific bonus in our bet365 review.

The value of your free bet and the availability of where it can be used may vary depending on the terms and conditions.

Bet365 Sports Bonus

3.9/5

Bet £10 & Get £30

Requirements (WR):

-

Min. Deposit:

-

Go to Bet365

Get Bonus

Matched Bet Bonus

Getting a matched bet bonus was a popular new customer approach a few years ago, but less so these days. The premise is that if you bet a certain amount, the betting site in question will match that stake - usually as a free bet.

The matched bet will usually cover a range of stakes and allow the bettor to choose the level that they are most comfortable with.

There will often be minimum odds attached to these types of sign up betting offers though, so be aware of those and don't miss out by backing a short odds selection.

Matched Deposit

This is another popular offer amongst UK online bookmakers.

Punters will place their first bet in order to get that initial bet matched. This means you can place a £10 bet on the sportsbook once you have registered as a new customer, you will then receive a free bet that matches the amount you have wagered.

There will be a cap on these kinds of betting and sign up welcome offers. You can expect to be capped up to around £20, meaning the amount you will receive will not be greater than £20.

No Deposit Free Bets In The UK

Not a lot of online bookmakers will have No Deposit Free Bets available for new customers. They are popular when they are used, but some bookmakers think it is too risky.

No deposit free bets will see punters receive free bets or free spins on the casino side of the site without the need of depositing any money.

Yes, they are rare and the payout is not massive but the punters love it because they are getting a go on the betting site without spending a penny.

Money Back Free Bets

Bwin are currently offering this type of refund bonus as part of their welcome package. The proposition is straightforward, the bettor places a bet using their own funds and if it loses, the stake is returned to them, up to a certain amount, as a free bet.

There are more details about it in this Bwin bonus review.

With the Cheltenham Festival being one of the biggest sporting events in a calendar year, quite a few bookmakers introduce a Non Runner Money Back offer that sees you receive your money back as cash if your selected horse fails to run.

Bwin Sports Bonus

4.1/5

£20 Back-Up Bet as Free Bet

Requirements (WR):

-

Min. Deposit:

-

Go to Bwin

Get Bonus

Market-Specific Betting Bonuses

Similar to the event-specific bonuses, some brands now offer promotions for specific markets. For example, welcome offers from the likes of BetMGM and CopyBet specify that their free bets can only be used on certain types of sports.

This is becoming more and more popular with the growth of Bet Builder markets. Bookmakers are keen to promote these types of markets and they allow a completely different level of control and customisability to the player.

Refer A Friend UK Online Betting Offers

As the name says, you simply need to refer a friend to an online betting site you love. If your friend signs up and makes the initial deposit, you get awarded a bonus by the operator. How much you get really depends on one operator to another, with referral rewards varying greatly between betting sites. The maximum amount is of course not as big as you get on your first deposit, but every little penny counts.

It is a fantastic way to introduce your friends or colleagues you think are interested to your most cherished betting sites, and to get something in your pocket as well.

On one hand, you invite them to a good sportsbook and on the other hand, you gain decent online betting signup offers out of it, making this an attractive deal for existing customers.

Many online betting sites also give a bonus to your friend, so it’s a win-win situation for everyone with these bookies offers for existing customers, as well as the standard first deposit deals.

Reload Betting Offers In The UK

Bettors usually need to deposit again to their bankroll regularly. It is just a fact of life when it comes to betting. The best online bookmakers provide these reload bonuses to help encourage you to deposit into your account.

Of course, the amount of reload bonuses is no way comparable to your initial deposits. We never saw a 75%-100% return with reload bonuses. Nonetheless, reload bonuses are also used largely by operators to help them retain their existing customers.

Best UK Bonuses by Type in June

Here's a quick reference guide of where to find to find the best bonuses of each type in June 2025. Our experts are constantly on the lookout for new offers and will update this table accordingly if and when better ones are released.

Best UK Betting Offers & Bonuses For Existing Customers

It is a common mistake to make to think that new customers get all the online betting offers. That is not the case as a lot of the top UK online bookmakers have plenty of deals in place for existing customers. This is a nice touch, because you need to keep your loyal customers sweet or they will take their business elsewhere.

Below is a brief explanation of some of the best online betting offers that are available for existing customers.

Sub On Play On Offer

This Bet365 Sub On Play On Offer allows customers to bet on any player market, and as long as the Sub On Play On Icon has been activated, the bet will continue if your player is substituted. For example, if you back Aston Villa striker Marcus Rashford to score at any time and he fails to score, but his replacement Ollie Watkins comes on and scores - then that bet will be valid and it will be a winner.

2 Goals Ahead Early Payouts

This is an offer that is available for new and existing customers with most bookmakers that run this offer. Bettors can place a pre-match bet on the full time result for football matches - single or multiples. If the team you select to win goes 2 goals up, then that bet will automatically be settled as a winner. If it is a single bet then you will receive the winning amount in your account, but if you do it as a multiple bet then that selection will be completed and the rest of the bet will continue.

Full Time Result - Enhanced Prices

This is another great football UK offer that is run by Bet365. This betting market allows bettors to get Enhanced Prices on the full time result market from matches in the Premier League, Championship, League One, League Two, FA Cup, EFL Cup, Champions League and Europa League.

Acca Boosts

Accumulators are very popular when it comes to sports betting. They are mainly used in football bets, but you can place an acca on the NFL, rugby league, rugby union, darts and tennis. Existing customers can be treated with special acca boosts. Bet365 runs with a 100% Acca Boost and this gives punters the chance to double their winnings.

NFL Early Payout Offer

This NFL Early Payout Offer is a Bet365 exclusive and is very similar to the 2 Goals ahead promotion. Bettors who wager on the NFL can place single or multiple bets on the NFL money line market. If your selected team goes up by 17 points or more, then the single bet will be marked as a winner and you will win your bet. If you place a multiple bet, then that selection will be marked as winner and the rest of the acca will continue.

Double Delight & Hat Trick Heaven

This Double Delight & Hat Trick Heaven Offer is prominently run by Betfred and is based around the first goal scorer market. Bettors can place a pre-match single bet on the first goal scorer in a football match, and if that player goes on to score a second then Betfred will double the odds. If the same player then scores a third to record his hat trick, then Betfred will treble the odds.

Below is a table of some of the best existing customer offers and where you can place them:

Best UK Offers & Bonuses By Sport

Gone are the days where punters could only bet on football or horse racing. In today’s betting market, each of the top UK online bookmakers takes pride with their wide range of sports on offer. You can now bet on the likes of darts, cricket, boxing, rugby league, UFC, cycling, tennis, basketball, rugby union and ice hockey.

If there is a sport being played somewhere in the world, there is a very good chance you can bet on that sport. Below are a few examples of the best offers for certain sports.

Best Football Betting Offer

As you can imagine, there are a lot of betting offers relating to football and it all depends on which one best suits your betting needs. After scouring the market, here at Betting.co.uk found that BetMGM’s welcome offer of Bet £10 & Get £40 in Free Bets is an amazing offer.

Best Cricket Betting Offer

William Hill is another trusted bookmaker and again, this offer is not sport specific, but if you like cricket -  whether it be Test matches, One-Day-Internationals, The Big Bash, The Hundred or the Indian Premier League - then you can use the offer to bet on your matches. The William Hill welcome offer is Deposit £10 & Get £30 In Free Bets. Customers need to deposit £10 along with promo code T60 to activate this offer.

Best Darts Betting Offer

Bet365 are still seen as one of the best online bookmakers around. Their current welcome offer is Bet £10 & Get £30 In Free Bets. This welcome offer is not sport-specified, meaning that you can use your free bets on any sport you wish. This offer is brilliant if you like betting on Darts. Bet365 go hard when it is the World Championships at the end of the year, so this offer is brilliant if you bet on darts. You can use the free bets to bet on all the action in the lead up to Christmas.

Best Horse Racing Betting Offer

You will notice that a lot of betting offers are eligible on any sports, it just depends on whether or not their markets are good enough for what you want. Betano, on the other hand, has a welcome offer of Bet £10 & Get £30 in Horse Racing Bonuses. This is ideal for those who bet a lot on horse racing. Customers need to deposit and wager £10 on horse racing odds greater than 2/1 within three days of registering a new account.

Best Rugby League Betting Offers

Rugby League is one of the best sports to watch with its skill and high impact collisions. The Super League in the United Kingdom is sponsored by Betfred and you can get involved with their welcome offers to bet on the likes of Wigan Warriors, Leeds Rhinos and St Helens. The Betfred welcome offer sees customers claim £50 in free bets once they have deposited and wagered £10.

Why UK Betting Offers Have Minimum Odds Attached?

When it comes to online betting offers and free bets, you will see that bookmakers place a minimum odds requirement in the offers. Normally, to activate the offer or promotion, punters will need to place a bet with odds greater than even money to activate the offer.

The thinking behind having a minimum odds system in place is to avoid bonus abuse. The qualifying odds are put in place to avoid bettors placing the full free bet amount on a price of 1/5 in order to claim real cash.

Aside from the minimum odds, you will see that a lot of new customer offers will have a time period expiration date. Some bookmakers give bettors around 7 days to claim their free bets - some could be 3 or even 30 days - if the bets have not been used within that time frame then the bets will be lost forever.

Best UK Betting Bonus Offers Of 2025

1.

4.8/5

BetMGM UK Bonus Code

Bet £10 Get £40

Requirements (WR): 4x Bonus + 10x Deposit, Min. Deposit: 10

Go to BetMGM UK

Visit Provider

New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs Apply.

2.

4.6/5

Betano Bonus Code

FIFA Club World Cup - Bet £10 Get £40 in Bonuses

Min. Deposit: 10

Go to Betano

Get Bonus

18+ New customers only. Opt-in, bet £10 on any FIFA Club World Cup match at odds of 1/1+ by 20:00 on 13.07.2025. Get 3x£10 free Bet for set markets + £10 casino bonus for set games, 40x wagering, max redeem £250. Bonuses: expire in 10 days. Click for T&Cs. GambleAware.org. Please gamble responsibly

3.

4.5/5

Betfred Bonus Code

Bet £10 Get £50

Min. Deposit: 10

Go to Betfred

Get Bonus

New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

4.

4.4/5

kwiff Bonus Code

Bet £10 Get £30 Surprise Bet

Min. Deposit: £10

Go to kwiff

Get Bonus

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

5.

4.3/5

10bet Bonus Code

100% up to £50

Requirements (WR): 8x (Bonus + Deposit), Min. Deposit: £15

Copy

Get Bonus

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Do Cashback Offers Still Exist In The UK?

These bookies offers are easy and straightforward to understand. A bettor gets a specific percentage for every pound they bet, no matter if they lost it, in their bankroll. These are more common in the casino world, but they do still show up in sports betting from time to time.

It largely affects punters bankroll management along with the way they make bets. Furthermore, these bonuses mainly focus on specific sports like horse racing, so if you’re interested in placing your bets on a specific sport, then these would really work out for you.

What Are UK Free Bets & How Do They Work?

With free bets forming such a big part of the best betting site bonuses, it's important that bettors understand what free bets are and how they work. Essentially, a free bet allows you to bet with the bookmakers' funds, not your own. You typically apply free bets once your selection is in the bet slip and when the bet is placed, the returns are adjusted accordingly.

Depending on the particular site you're using, or the exact bonus conditions, there may be some further restrictions to keep in mind. Here's a look at some of the key points to keep in mind if you're using free bets as online betting bonuses.

Get bonus credit for rugby betting

Find the best bonuses for golf betting

How To Use UK Free Bets & Bonuses

In order to use free bets at the top UK online betting sites, there is usually a very simple process to follow:

1. Check what your free bet or bonus is available on
2. Add a suitable bet to your betslip
3. Usually there is a tick box on the betslip to indicate you want to use the free bet or bonus funds
4. Enter the stake to the same value as the free bet if needed
5. Click to submit your bet
6. Your bet should now be placed using the bonus funds available to you

Top 5 Free Bet Offers In June 2025

With so many free bets to pick from, our experts have hand-picked the best betting offers of this type for June 2025. You won't go wrong with these generous promotions.

Key Betting Terms For Online UK Bonuses

There are five things you’ll need to ask yourself before picking the best betting bonuses in the UK online. They are:

Minimum Odds

It's important to be aware of the minimum odds for any betting site bonuses. Many betting offers will have this term attached to, primarily to avoid bettors backing very short prices in order to claim free bets or other bonuses.

If you need to place a bet in order to claim a bonus, ensuring you meet the minimum required price is crucial. Failure to do so will result in you not being eligible for the bonus in question.

Time Limits And Expiry Times

Online betting bonuses don't last forever. They will usually expire after a certain period of time. Be sure that you claim any betting site bonuses within the allotted time frame and that any rewards are used before they expire.

Usually free bets or similar betting welcome bonuses are available for at least a week, and up to a month in many cases. So while there is no major rush to utilise them, it's something to be aware of so you don't miss out on the potential upside.

Minimum Deposit

Even the best betting sign up offers will usually have a minimum deposit required in order to claim them. Making a deposit below this level could result in becoming ineligible for the offer. However, these terms are usually very achievable with the vast majority of betting sites imposing a £10 limit in order to claim welcome promotions.

Payment Method Restrictions

A key term for sign up betting offers is which payment methods are eligible. Many betting sites will restrict the use of payment methods such as e-wallets like PayPal or Skrill for the purposes of claiming welcome bonuses.

This is because e-wallets have been popular for bonus abuse so in some instances these are restricted. Usually, having a debit card or similar payment method - such as Apple Pay - is useful because these will be universally accepted for the best betting sign up offers in the UK.

Maximum Win Limits

Although it's not very common in 2025, it's always worth checking if there is a maximum win limit applied to any betting bonuses. In some instances there may be a cap in place which limits the potential downside for the bookmaker in question. It's unlikely though. This is more likely to be the case with online casino offers.

Standards For T&Cs At Betting Sites With UK Bonuses

With all of these factors to consider, here's an easy guide on what our team deem to be the standards when it comes to terms and conditions. If any betting site bonuses go beyond these, it's important to consider if they're still viable for you to claim.

An In-Depth Check Of All UK Betting Bonuses

As always, our writers undertake a thorough examination of all online betting bonuses to ensure they are backed by fair and honest terms. The best sign up betting offers will be those with as few restrictions as possible that allow players the freedom to chose how best to utilise them.

Top Tips For Using UK Sign-Up Offers

The main piece of advice we can give you here at Betting.co.uk, is to take your time and do not rush into the first welcome offer you see.

There are plenty of sign-up offers on the market, it all depends on what you want. Below are a few tips we recommend to allow you to get the best of any welcome or sign-up offer you come across.

Loyalty Offers & Bonuses At Bookmakers In The UK

While there is an understandable focus on the best betting sign up offers, there is plenty of value to be found in the loyalty offers available at UK bookmakers too. Because brands are keen to encourage players to play with them and not the competition, various loyalty scheme and bonuses have been implemented across the industry.

Here's a look at some of the various types you may encounter when it comes to betting bonuses specifically for existing customers.

Specific Loyalty Programs

The most common approach from UK betting sites is to have a clearly defined loyalty program, such as that in place with betMGM. If you bet a certain amount over the course of a week, you'll be entitled to a reward, such as a free bet, profit boost or other perk. The current BetMGM version sees a £5 free bet credited if players stake at least £10 on an accumulator and £10 on a bet builder market within the calendar week.

These loyalty programs aren't available everywhere, and just because a bookmaker doesn't have one, it doesn't mean they're not going to reward you. However, having clearly defined conditions of what players need to do to reach certain thresholds is an advantage in weighing up where to place your next bet.

Sports Bonus

4.8/5

Sports Bonus

4.8/5

Bet £10 Get £40

Welcome Bonus

|

Go to BetMGM UK

Get Bonus

Loyalty UK Bonuses At Certain Sporting Events

With the increased attention around specific flagship events. it's very common to see betting sites roll out a free bet promotion around them. For example, in the 2024 Masters golf event, William Hill gave any bettor a free £5 golf bet if they placed £5 on the first round leader market at Augusta. They also credited each current customer with a £1 free bet to be used on the Grand National with no qualification required.

This kind of a promotion isn't always appealing, especially if your focus isn't on that particular sport or event. However, it makes sense to take the brand up on the deal if you are already looking to bet on the market in question, getting a free bet along the way.

Sports Bonus

4.6/5

Sports Bonus

4.6/5

FIFA Club World Cup - Bet £10 Get £40 in Bonuses

Welcome Bonus

|

Go to Betano

Get Bonus

New Betting Features Or Market Offers

When a betting site launches a new product or feature, they want their customers to be aware of it. One way to get people to try something new is to credit them with a free bet as an incentive to do so.

For example, when a bookmaker releases a new bet builder product or a new type of football stats market. This could be a chance where players are given betting bonuses in order to highlight that it now exists and give them an opportunity to try it out without risking their own bankroll.

Look For Exclusive Betting Promo Codes In The UK

Traditionally, many bookmakers used promo codes to track which players were eligible for bonuses. Usually when signing up for a new account you'd have to quote a specific promo code that would let the site know what to credit onto your account.

These days, betting promo codes are becoming increasingly rare, the tracking has become a lot smarter enabling the whole process to become automatic.

There are some brands that do still operate this kind of system though. These codes are usually added during the sign up and deposit stage. Simply copy and paste them to ensure you're getting the best possible deals out there.

The Latest Exclusive Promo Codes

Other Online UK Betting Offers

In addition to covering all of the best bookies offers, we at Betting.co.uk also look at other gambling promotions too. Our team have skills that extend beyond sports betting and into plenty of other areas. They're passionate about all forms of betting online.

From helping you to find the best bingo bonus to the latest mobile casino free spins deal at top sites, you can always visit us to discover the latest deals and top betting offers.

How To Claim New Online Betting Offers In The UK

You will find a wide range of new betting offers at the top UK online bookmakers, but the process is basically the same.

If it is a welcome offer and you are signing up for the first time, then it is important you know the protocol and by following these simple steps, you should successfully activate any offer you are wishing to get involved with.

1. Go to your bookmaker of choice, whether it be BetMGM or Betano - the choice is yours
2. Click on the sign up button
3. Register your details and make the account valid
4. Deposit and wager the amount the welcome offer specifies
5. Once your initial bet has been settled, your welcome offer reward will be credited to your account
6. Use your welcome offer before the expiry date runs out
7. The expiry date is usually between 7 and 30 days - make sure you double check

What Are The Best Sports Betting Welcome Offers & Free Bets In The UK?

We have covered all the available best sportsbook welcome offers and free bets, but which ones are the best?

We have broken down the most popular offers here and where you can get them.

Get £10 In Free Bets

On the surface, this betting offer does not look the greatest, but it is not bad. These kind of offers see bettors stake £10 to receive £10 in free bets. Some customers like more money, but you are still getting a free £10 bet.

• Bzeebet - Bet £10 & Get £10 Free Bet
• Lottoland - Bet £10 & Get A Free £10 Bet

£20 In Free Bets

This is a very popular welcome offer where punters are encouraged to deposit and wager a certain amount in order to receive £20 in free bets.

• Coral - Bet £5 & Get £20
• Ladbrokes - Bet £5 & Get £20
• Vegas Mobile Casino - Bet £10 & Get £20
• FanTeam - Bet £10 & Get £20

£30 In Free Bets

This is very similar to the above offer, but you will be receiving £30 in free bets instead of £20.

• Betano - Bet £10 & Get £30
• Kwiff - Bet £10 & Get £30 Surprise Bet
• LiveScoreBet - Bet £10 & Get £30 In Free Bets
• Matchbook - Bet £30 & Get £30
• Jeffbet - Bet £10 & Get A £30 Free Bet

£40 In Free Bets

This offer is quite rare because it is not common to receive that kind of amount as a free bet. The best advice is to take advantage of any free bet welcome offer that sees you receive over £30 in free bets.

• BetMGM - Bet £10 & Get £40
• Unibet - Bet £10 & Get £40 In Bonuses
• Spreadex - Bet £10 & Get £40

£50 In Free Bets

This offer is extremely rare in the UK, but if you do see a betting site offering £50 in free bets, then our advice would be too claim it before it disappears.

• Betfred - Bet £10 Get £50

Best Bookmaker Offers & Bonuses In The UK Conclusion

There are a host of online betting offers UK residents can claim, and it’s quite natural for punters to get confused. To select the best betting bonus offers online, it’s a brilliant idea to use an external resource like Betting.co.uk for comparison.

Our experts go through each promotion in detail, checking it themselves to find which ones are the real deal.

At the same time, we remind you that it is very important to read all the terms and conditions for all the best betting sites offers.

That applies whether it's for betting welcome bonuses or those that are given to existing customers. Keep an eye on the T&Cs and remember to enjoy betting bonuses responsibly.

Best UK Betting Offers FAQs

Check Out These Sports UK Betting Bonuses

Fantastic Reputation

BetMGM UK Bonus

Bet £10 Get £40

Visit Provider

New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs Apply.

Newest Top Brand

Betano Bonus

FIFA Club World Cup - Bet £10 Get £40 in Bonuses

Get Bonus

18+ New customers only. Opt-in, bet £10 on any FIFA Club World Cup match at odds of 1/1+ by 20:00 on 13.07.2025. Get 3x£10 free Bet for set markets + £10 casino bonus for set games, 40x wagering, max redeem £250. Bonuses: expire in 10 days. Click for T&Cs. GambleAware.org. Please gamble responsibly

Great Odds

Bwin Bonus

£20 Back-Up Bet as Free Bet

Visit Provider

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.

Great for Horsebetting

kwiff Bonus

Bet £10 Get £30 Surprise Bet

Get Bonus

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.