
It would be brilliant to have one place where you can find all the best new betting sign up offers. Well, do not panic you are at the right place here at Betting.co.uk.
We detail all the best online betting welcome offers to give you a speedy way to get your bonus credit. As a renowned editorial rating portal and an authority in the online gambling industry, we know what the best betting sign up offers UK have to offer look like.
Our online betting welcome offers guide will simply show you dozens of the top welcome bonuses that you can get at betting sites right now to take your sports bets to the next level.










With so many UK bookmakers and betting bonuses out there, how do you know which ones are the best? Our experts have been through hundreds of different online betting bonuses just to find the best betting site offers for you.
Each betting promotion has been fully tested and assessed to ensure a full picture of the overall value, not just a flashy headline. Here are some of the leading candidates in 2025.
BetMGM are a world famous betting brand from their operations in the USA. They launched their UK operation in late 2023 and have come into the competitive market with a headline-grabbing online betting bonus. New customers can get £40 in free bets from just a £10 deposit.
The overall value here is very high, which is great. The initial bet needs to be placed at Evens (2.0) or higher which is very achievable for most bettors.
From there, four free bets will be credited to your account in £10 denominations. One horse racing free bet, a free bet for a bet builder, a free bet to use on an accumulator and finally a football free bet.
While the free bets being credited in this way does reduce the flexibility, these are the most popular betting sites in the UK so this is one of the leading betting site bonuses.
QuickBet is a relatively new iGaming site that offers sports betting, casino gaming, and live casino entertainment. It also offers safety, fast payment options, and an online betting site with bonuses among other services.
There are two quality offers at Quick Bet. The casino welcome offer is A 100% Bonus Up To £100. You can claim this welcome offer after signing up and making a minimum deposit of £10 (deposits via Skrill & Neteller aren’t eligible for the bonus). There are no restrictions on the games for which you can use the bonus. That said, the 40x wagering requirement could be lower.
The sportsbook bonus is Get A £10 Free Sports Bet. To claim this offer, you’d need to place a minimum bet of £10 with odds of 2.00 (1/1) within 24 hours of your QuickBet sign up. After the result of your bet comes in, the £10 free bet becomes available on your bonus page.
QuickBet boasts a dedicated support team that offers 24/7 support. The best part? You can contact the site via live chat, phone and email.
Betnero has quickly made a name for itself as a modern and reliable UK online casino, appealing to players who want both variety and security. Fully licensed by the UK Gambling Commission, Betnero provides a safe, fair, and regulated environment, which is a key factor for anyone choosing from the many options on a uk online casinos list.
The Betnero welcome bonus greets new customers with an attractive offer of 100% up to £100 plus 100 Free Spins on Big Bass Splash. This offer gives players a strong start, combining bonus funds with free spins on one of the most popular slots. With reasonable wagering requirements and clear terms, it’s designed to add real value while allowing newcomers to explore the platform.
As one of the trusted Neteller gambling sites and PayPal betting sites, Betnero supports a wide range of payment methods, including Visa, Mastercard, PayPal, Skrill, Neteller, Paysafecard, Apple Pay, and bank transfer. Deposits are usually instant, and withdrawals are processed efficiently, often within hours.
Customer service is available through live chat and email, with helpful and professional agents ready to assist. While not 24/7, support hours are extensive, and a detailed FAQ section helps players with common queries.
LuckyMate is one of the leading two-way sites that offer both sports betting and casino gaming in the UK market. Although relatively new to the scene, LuckyMate doesn’t hold back on delivering round-the-clock casino play and competitive sports betting markets.
One of the first things you will notice at LuckyMate as a new player is the casino welcome bonus. The site offers newly registered players in the UK a casino welcome package of 50 free spins. These spins are valid for the famous Big Bass Splash slot game.
To claim this offer, you must be a new player with no prior account and make the qualifying deposit of £10. What stood out to me wasn’t the number of spins, but the fact that you get to keep 100% of your winnings, so no winning cap is at play here.
The LuckyMate ratings for sports betting promotions aren't as impressive as those of the casino. Currently, sports betting fans may feel left out, as LuckyMate has yet to introduce sports betting promotions. The site is relatively new to the UK market, having launched in 2025. LuckyMate is still in its infancy, establishing itself and focusing on delivering an exceptional user experience.
LuckyMate keeps payments simple and reliable. The site supports a variety of widely used deposit and withdrawal options. Some of the available methods I found on the site are, Visa, Mastercard, Skrill, Neteller, Google Pay, Apple Pay and Paysafecard.
These payments all carry a minimum deposit limit of £10. While deposits on the site are nearly instant, withdrawal processing times are generally reasonable. Skrill and Neteller withdrawals typically clear in 1 to 3 working days.
Visa and Mastercard take a bit longer, at 2-5 working days. Apple Pay, Google Pay, and prepaid cards, on the other hand, aren't supported for withdrawals on the site.
Betway online casino is a long-standing UK online casino that has built a reputation for trust, variety, and reliability. Fully licensed and regulated by the UK Gambling Commission, it offers a safe and secure environment for players, making it a strong website on any reputable UK online casinos list.
New players can claim the Betway casino welcome offer of Stake £10 & get 150 free spins. Unlike many bonuses with heavy restrictions, these spins come with no wagering requirements, meaning you can enjoy real cash winnings once you’ve met the simple £10 stake. It’s one of the most straightforward and rewarding promotions currently available from an online UK casino.
Betway’s game selection is impressive, with hundreds of titles spanning classic slots, modern video slots, progressive jackpots, table games, and live dealer experiences. The live casino features roulette, blackjack, baccarat, and game show-style tables hosted by professional dealers, offering an immersive experience straight from your desktop or mobile.
Support at Betway is available 24/7 through live chat, email, and phone. The customer service team is quick, professional, and knowledgeable, ensuring that help is always on hand. An extensive FAQ section also provides solutions to the most common queries.
As a fully licensed UK online casino, Betway operates under strict UKGC regulations. The platform uses advanced SSL encryption to protect player data and is regularly audited for fairness, ensuring a transparent and secure gaming experience.
With so many different types of betting bonuses out there, it's important to understand the various types, how they work and which will be the most useful betting welcome offer or bonus to you.
There is no doubt about it, you want to find the best betting sign up offers. As a bettor, different online UK betting bonuses may suit your style or bankroll more than others. There's no reason to settle for a betting offer that doesn't appeal to you.
Not every online betting offer feature free bets, but they are almost universally accepted as the main type of betting bonus at the moment.
A free bet bonus could be as part of a welcome package, like Bet365's Bet £10 and get £30 in bet credits offer, or as a loyalty offer. You can see more about this specific bonus in our bet365 review.
The value of your free bet and the availability of where it can be used may vary depending on the terms and conditions.
In 2025, this type of betting welcome offers is often used as a loyalty promotion. For example, bet £10 on the Champions League final and get another £10 free bet to use.
These type of offers can be good value because if the original bet wins, you also have the free bet to utilise, if the original bet loses, the free bet could prove successful and make up for it.
Not a lot of online bookmakers will have No Deposit Free Bets available for new customers. They are popular when they are used, but some bookmakers think it is too risky.
No deposit free bets will see punters receive free bets or free spins on the casino side of the site without the need of depositing any money.
Yes, they are rare and the payout is not massive but the punters love it because they are getting a go on the betting site without spending a penny.
Let's get something clear, being a new customer at an online betting site is likely to be one of the most advantageous positions in terms of bonus offers.
Sign up bonuses and welcome offers are a key tool for the majority of online bookmakers to attract new players and get them to sign up. In sports betting it's often free bets, whereas the best online casino sites usually have free spins available.
That's why the value of welcome bonuses is often higher than you'd expect as an existing customer, so it pays to keep an eye on the marketplace.
For the purposes of our explanations, we're going to cover the various types of bonus separately to fully explain how they work.
That's because new customer bonuses can come in various shapes and sizes.
The other major type of bonus are those given to existing customers. Attracting players is one thing, but for modern day betting sites in the UK, keeping customers is a challenge too.
There are plenty of competitors so rewarding those who continue to bet with them is a key consideration for online brands.
Free bets, profit boosts and competitions where bonuses can be won are all popular approaches in 2025. There's certainly more to the world of placing wagers online than just sign up betting offers.
The attention around specific events often prompts betting sites to offer specific free bets or bonuses around them. For example, high profile football matches, racing events or the Super Bowl.
Bookmakers know that the interest in these type of events is high, so could choose to offer specific promotions around it.
Keep your eyes peeled for the latest betting deals. If you're going to be betting on these events then getting an additional bonus or free bet for doing so adds extra value to the equation.
Getting a matched bet bonus was a popular new customer approach a few years ago, but less so these days. The premise is that if you bet a certain amount, the betting site in question will match that stake - usually as a free bet.
The matched bet will usually cover a range of stakes and allow the bettor to choose the level that they are most comfortable with.
There will often be minimum odds attached to these types of sign up betting offers though, so be aware of those and don't miss out by backing a short odds selection.
This is another popular offer amongst UK online bookmakers.
Punters will place their first bet in order to get that initial bet matched. This means you can place a £10 bet on the sportsbook once you have registered as a new customer, you will then receive a free bet that matches the amount you have wagered.
There will be a cap on these kinds of betting and sign up welcome offers. You can expect to be capped up to around £20, meaning the amount you will receive will not be greater than £20.
Bwin are currently offering this type of refund bonus as part of their welcome package. The proposition is straightforward, the bettor places a bet using their own funds and if it loses, the stake is returned to them, up to a certain amount, as a free bet.
There are more details about it in this Bwin bonus review.
With the Cheltenham Festival being one of the biggest sporting events in a calendar year, quite a few bookmakers introduce a Non Runner Money Back offer that sees you receive your money back as cash if your selected horse fails to run.
Similar to the event-specific bonuses, some brands now offer promotions for specific markets. For example, welcome offers from the likes of BetMGM and CopyBet specify that their free bets can only be used on certain types of sports.
This is becoming more and more popular with the growth of Bet Builder markets. Bookmakers are keen to promote these types of markets and they allow a completely different level of control and customisability to the player.
As the name says, you simply need to refer a friend to an online betting site you love. If your friend signs up and makes the initial deposit, you get awarded a bonus by the operator. How much you get really depends on one operator to another, with referral rewards varying greatly between betting sites. The maximum amount is of course not as big as you get on your first deposit, but every little penny counts.
It is a fantastic way to introduce your friends or colleagues you think are interested to your most cherished betting sites, and to get something in your pocket as well.
On one hand, you invite them to a good sportsbook and on the other hand, you gain decent online betting signup offers out of it, making this an attractive deal for existing customers.
Many online betting sites also give a bonus to your friend, so it’s a win-win situation for everyone with these bookies offers for existing customers, as well as the standard first deposit deals.
Bettors usually need to deposit again to their bankroll regularly. It is just a fact of life when it comes to betting. The best online bookmakers provide these reload bonuses to help you to deposit into your account.
Of course, the amount of reload bonuses is no way comparable to your initial deposits. We never saw a 75%-100% return with reload bonuses. Nonetheless, reload bonuses are also used largely by operators to help them retain their existing customers.
Here's a quick reference guide of where to find to find the best bonuses of each type in November 2025. Our experts are constantly on the lookout for new offers and will update this table accordingly if and when better ones are released.
| Offer Type | Where to Find Them |
|---|---|
| Loyalty Bonuses | BetMGM |
| Refund Bonus | Bwin |
| Event-Specific Bonuses | Betano |
| Bet and Get Bonuses | Kwiff |
| Overall Welcome Offer | Betfred |
| Free Bets | bet365 |
| Market-Specific Bonuses | Star Sports |
| Matched Bet | BetVictor |
| Reload Bonuses | William Hill |
| Refer-a-Friend Bonuses | Spreadex |
Today, most UK online bookmakers offer betting bonuses for new customers hoping to persuade people to sign up to a new bookmaker and use them as their primary betting account.
It's a very crowded marketplace so being a bettor comes with an array of different options. Being rewarded for your business with betting bonuses is commonplace in the UK and elsewhere.
The best online bookmakers also provide betting offers to their existing customers, so that they do not leave them and join other bookmakers to get more betting offers today.
These new customer offers can vary in value and are often lower than the ones you'd expect as a new customer, but there are plenty of UK betting websites that offer bonuses to existing customers.
These are often in the form of bonus funds credited to the player’s account so they can make use of them while placing a bet. They tend to either be done on an ad-hoc basis or as part of a specific loyalty program where there are specific triggers based on gameplay.
As the industry has developed over the years, from walk-ins to telephone betting accounts and now online bookies, sportsbooks have innovated various types of creative bonuses for their punters.
There are more coming all the time too, the market rarely stands still for very long. The latest UK betting bonuses will have different features to the online betting promotions in the UK a few years ago. If you see an idea becoming successful, it probably won't be long until other betting sites take notice and put their own spin on it.
It is a common mistake to make to think that new customers get all the online betting offers. That is not the case as a lot of the top UK online bookmakers have plenty of deals in place for existing customers. This is a nice touch, because you need to keep your loyal customers sweet or they will take their business elsewhere.
Below is a brief explanation of some of the best online betting offers that are available for existing customers.
Accumulators are very popular when it comes to sports betting. They are mainly used in football bets, but you can place an acca on the NFL, rugby league, rugby union, darts and tennis. Existing customers can be treated with special acca boosts. Bet365 runs with a 100% Acca Boost and this gives punters the chance to double their winnings.
This Double Delight & Hat Trick Heaven Offer is prominently run by Betfred and is based around the first goal scorer market. Bettors can place a pre-match single bet on the first goal scorer in a football match, and if that player goes on to score a second then Betfred will double the odds. If the same player then scores a third to record his hat trick, then Betfred will treble the odds.
This is an offer that is available for new and existing customers with most bookmakers that run this offer. Bettors can place a pre-match bet on the full time result for football matches - single or multiples. If the team you select to win goes 2 goals up, then that bet will automatically be settled as a winner. If it is a single bet then you will receive the winning amount in your account, but if you do it as a multiple bet then that selection will be completed and the rest of the bet will continue.
This NFL Early Payout Offer is a Bet365 exclusive and is very similar to the 2 Goals ahead promotion. Bettors who wager on the NFL can place single or multiple bets on the NFL money line market. If your selected team goes up by 17 points or more, then the single bet will be marked as a winner and you will win your bet. If you place a multiple bet, then that selection will be marked as winner and the rest of the acca will continue.
This is another great football UK offer that is run by Bet365. This betting market allows bettors to get Enhanced Prices on the full time result market from matches in the Premier League, Championship, League One, League Two, FA Cup, EFL Cup, Champions League and Europa League.
This Bet365 Sub On Play On Offer allows customers to bet on any player market, and as long as the Sub On Play On Icon has been activated, the bet will continue if your player is substituted. For example, if you back Aston Villa striker Marcus Rashford to score at any time and he fails to score, but his replacement Ollie Watkins comes on and scores - then that bet will be valid and it will be a winner.
Below is a table of some of the best existing customer offers and where you can place them:
| Bookmaker | Existing Customer Deals |
|---|---|
| BetMGM | 50% Profit Boost, Newcastle Profit Boost, Wolves Profit Boost, Tottenham Profit Boost |
| Bwin | Predict 5, Acca Boost |
| Betano | Sports Team, Casino Crew |
| Kwiff | Bet Builder Insurance, Horse Racing 2nd To The Favourite, Football Acca Shield, Kennel Club, First Past The Post |
| Betfred | Bet Builder Offer, Acca Flex, Double Delight, Hat Trick Heaven, Horse Racing Free Bet If 2nd, Free Bet If 2nd Or 3rd |
| Star Sports | Football Rewards |
| Bzeebet | Frosty Free Bet Challenge |
| Live Score Bet | Football Money Back Offer, Half-Time Heroes, Horse Racing Extra Places, £5 Free Acca Bet |
| Lottoland | £8 In Free Bets, Bore Draw Refund Offer |
| Casumo | UMO Days, Casumo Jackpots, Drops & Wins, Level Up, Cash In |
| Matchbook | Weekly Multiple Offers |
| SportingBet | Enhanced Accas, Best Odds Assured |
| Bet UK | Boost Your Acca Winnings, Weekly Sports Free Bet |
| Bet365 | 100% Acca Boost, NFL Early Payout Offer, 2 Goals Ahead Early Payout Offer |
| Unibet | European Football Bet & Get, Duck 'n' Cover, Acca Boosts, Extra Places, Bet Builder Daily Uniboost, Bet Builder Rebound US Edition |
Gone are the days where punters could only bet on football or horse racing. In today’s betting market, each of the top UK online bookmakers takes pride with their wide range of sports on offer. You can now bet on the likes of darts, cricket, boxing, rugby league, UFC, cycling, tennis, basketball, rugby union and ice hockey.
If there is a sport being played somewhere in the world, there is a very good chance you can bet on that sport. Below are a few examples of the best offers for certain sports.
As you can imagine, there are a lot of betting offers relating to football and it all depends on which one best suits your betting needs. After scouring the market, here at Betting.co.uk found that BetMGM’s welcome offer of Bet £10 & Get £40 in Free Bets is an amazing offer.
You will notice that a lot of betting offers are eligible on any sports, it just depends on whether or not their markets are good enough for what you want. Betano, on the other hand, has a welcome offer of Bet £10 & Get £30 in Horse Racing Bonuses. This is ideal for those who bet a lot on horse racing. Customers need to deposit and wager £10 on horse racing odds greater than 2/1 within three days of registering a new account.
Rugby League is one of the best sports to watch with its skill and high impact collisions. The Super League in the United Kingdom is sponsored by Betfred and you can get involved with their welcome offers to bet on the likes of Wigan Warriors, Leeds Rhinos and St Helens. The Betfred welcome offer sees customers claim £50 in free bets once they have deposited and wagered £10.
William Hill is another trusted bookmaker and again, this offer is not sport specific, but if you like cricket - whether it be Test matches, One-Day-Internationals, The Big Bash, The Hundred or the Indian Premier League - then you can use the offer to bet on your matches. The William Hill welcome offer is Deposit £10 & Get £30 In Free Bets. Customers need to deposit £10 along with promo code T60 to activate this offer.
Bet365 are still seen as one of the best online bookmakers around. Their current welcome offer is Bet £10 & Get £30 In Free Bets. This welcome offer is not sport-specified, meaning that you can use your free bets on any sport you wish. This offer is brilliant if you like betting on Darts. Bet365 go hard when it is the World Championships at the end of the year, so this offer is brilliant if you bet on darts. You can use the free bets to bet on all the action in the lead up to Christmas.
When it comes to online betting offers and free bets, you will see that bookmakers place a minimum odds requirement in the offers. Normally, to activate the offer or promotion, punters will need to place a bet with odds greater than even money to activate the offer.
The thinking behind having a minimum odds system in place is to avoid bonus abuse. The qualifying odds are put in place to avoid bettors placing the full free bet amount on a price of 1/5 in order to claim real cash.
Aside from the minimum odds, you will see that a lot of new customer offers will have a time period expiration date. Some bookmakers give bettors around 7 days to claim their free bets - some could be 3 or even 30 days - if the bets have not been used within that time frame then the bets will be lost forever.
With free bets forming such a big part of the best betting site bonuses, it's important that bettors understand what free bets are and how they work. Essentially, a free bet allows you to bet with the bookmakers' funds, not your own. You typically apply free bets once your selection is in the bet slip and when the bet is placed, the returns are adjusted accordingly.
Depending on the particular site you're using, or the exact bonus conditions, there may be some further restrictions to keep in mind. Here's a look at some of the key points to keep in mind if you're using free bets as online betting bonuses.
With the introduction of markets such as bet builders, this is becoming increasingly common. If a free bet is awarded, it's now possible for the site in question to ensure it can only be used on a specific market. This should be clearly referenced in any marketing and terms & conditions.
Some free bets will be restricted to certain sports. This is common place in the world of betting sign up bonuses where certain brands restrict how free bets can be used. For example, a free bet may be credited but only to be used on football.
This is the main point that bettors need to understand. Because the free bet uses the bookmakers' funds, not the players, the stake isn't returned if the bet wins. For example, if you backed a horse and it won at 6/1, the actual profit would be the same as if the horse had won at 5/1 because the original stake was a free bet. This will usually be reflected in the betting slip total returns calculations too.
This is less of a concern for sign up betting bonuses but is quite common in terms of loyalty free bets. Bookmakers can set up free bets so they're only to be used on a certain event, for example the Super Bowl, or the Grand National. You won't be able to place these free bets on any other event.
In 2025 cash out betting sites are very popular but free bets can cause a complication. Some sites may completely ignore cash out for wagers using free bets while others may adjust their calculations. Because the initial stake wasn't made using the bettors' funds, the cash out value could be lower and may not show until the original stake has been surpassed. For example, if you placed a £5 free bet. The cash out value may not appear until such a time as the bet is - in theory - worth £5.01
Some bookmakers may apply maximum win limits to free bets. It's quite unusual in this day and age, but it has been known for betting sign up offers to incorporate a maximum win limit to cap the downside for the brand in question. Again, if this is a factor it should be clear in the terms and conditions.
In order to use free bets at the top UK online betting sites, there is usually a very simple process to follow:
With so many free bets to pick from, our experts have hand-picked the best betting offers of this type for November 2025. You won't go wrong with these generous promotions.
| Brand | Free Bet Offer |
|---|---|
| BetMGM | Bet £10 Get £40 in Free Bets |
| Bwin | £20 Back Up Bet As A Free Bet |
| Betano | Bet £10 & Get £30 |
| Kwiff | Bet £10 & Get £30 Surprise Bet |
| Betfred | Bet £10 & Get £50 In Free Bets |
These bookies offers are easy and straightforward to understand. A bettor gets a specific percentage for every pound they bet, no matter if they lost it, in their bankroll. These are more common in the casino world, but they do still show up in sports betting from time to time.
It largely affects punters bankroll management along with the way they make bets. Furthermore, these bonuses mainly focus on specific sports like horse racing, so if you’re interested in placing your bets on a specific sport, then these would really work out for you.
There are five things you’ll need to ask yourself before picking the best betting bonuses in the UK online. They are:
It's important to be aware of the minimum odds for any betting site bonuses. Many betting offers will have this term attached to, primarily to avoid bettors backing very short prices in order to claim free bets or other bonuses.
If you need to place a bet in order to claim a bonus, ensuring you meet the minimum required price is crucial. Failure to do so will result in you not being eligible for the bonus in question.
Online betting bonuses don't last forever. They will usually expire after a certain period of time. Be sure that you claim any betting site bonuses within the allotted time frame and that any rewards are used before they expire.
Usually free bets or similar betting welcome bonuses are available for at least a week, and up to a month in many cases. So while there is no major rush to utilise them, it's something to be aware of so you don't miss out on the potential upside.
Even the best betting sign up offers will usually have a minimum deposit required in order to claim them. Making a deposit below this level could result in becoming ineligible for the offer. However, these terms are usually very achievable with the vast majority of betting sites imposing a £10 limit in order to claim welcome promotions.
A key term for sign up betting offers is which payment methods are eligible. Many betting sites will restrict the use of payment methods such as e-wallets like PayPal or Skrill for the purposes of claiming welcome bonuses.
This is because e-wallets have been popular for bonus abuse so in some instances these are restricted. Usually, having a debit card or similar payment method - such as Apple Pay - is useful because these will be universally accepted for the best betting sign up offers in the UK.
Although it's not very common in 2025, it's always worth checking if there is a maximum win limit applied to any betting bonuses. In some instances there may be a cap in place which limits the potential downside for the bookmaker in question. It's unlikely though. This is more likely to be the case with online casino offers.
With all of these factors to consider, here's an easy guide on what our team deem to be the standards when it comes to terms and conditions. If any betting site bonuses go beyond these, it's important to consider if they're still viable for you to claim.
| Term & Condition | Standard |
|---|---|
| Minimum Odds | Evens (2.0) or lower |
| Expiry Time | At least 7 days |
| Minimum Deposit | £10 or lower |
| Payments Accepted | Debit cards |
| Maximum Win Limits | At least £500 |
As always, our writers undertake a thorough examination of all online betting bonuses to ensure they are backed by fair and honest terms. The best sign up betting offers will be those with as few restrictions as possible that allow players the freedom to chose how best to utilise them.
The main piece of advice we can give you here at Betting.co.uk, is to take your time and do not rush into the first welcome offer you see.
There are plenty of sign-up offers on the market, it all depends on what you want. Below are a few tips we recommend to allow you to get the best of any welcome or sign-up offer you come across.
Make sure you set some time aside to thoroughly check out a potential online bookmaker. You might see a flashy offer and sign up immediately, but once you have created an account you realise the offer does not suit your betting needs. Find the one that suits those needs.
Never bet more than you can afford, but sometimes you might be very confident that a bet will come in. It might just be a single bet on a certain team to win a match. If you feel they are not going to lose, double down and place your qualifying stake on that outcome and then do the same with your free bet from the welcome offer. .
Hedging your bets is a legitimate tactic that experienced bettors swear by. By following this format you can minimise the risk of wasting your free bets. If you are backing horses in the Grand National, you can split your welcome offer on two different horses, giving you more chances of winning.
While there is an understandable focus on the best betting sign up offers, there is plenty of value to be found in the loyalty offers available at UK bookmakers too. Because brands are keen to have players play with them and not the competition, various loyalty scheme and bonuses have been implemented across the industry.
Here's a look at some of the various types you may encounter when it comes to betting bonuses specifically for existing customers.
The most common approach from UK betting sites is to have a clearly defined loyalty program, such as that in place with BetMGM. If you bet a certain amount over the course of a week, you'll be entitled to a reward, such as a free bet, profit boost or other perk. The current BetMGM version sees a £5 free bet credited if players stake at least £10 on an accumulator and £10 on a bet builder market within the calendar week.
These loyalty programs aren't available everywhere, and just because a bookmaker doesn't have one, it doesn't mean they're not going to reward you. However, having clearly defined conditions of what players need to do to reach certain thresholds is an advantage in weighing up where to place your next bet.
With the increased attention around specific flagship events. it's very common to see betting sites roll out a free bet promotion around them. For example, in the 2024 Masters golf event, William Hill gave any bettor a free £5 golf bet if they placed £5 on the first round leader market at Augusta. They also credited each current customer with a £1 free bet to be used on the Grand National with no qualification required.
This kind of a promotion isn't always appealing, especially if your focus isn't on that particular sport or event. However, it makes sense to take the brand up on the deal if you are already looking to bet on the market in question, getting a free bet along the way.
When a betting site launches a new product or feature, they want their customers to be aware of it. One way to get people to try something new is to credit them with a free bet as an incentive to do so.
For example, when a bookmaker releases a new bet builder product or a new type of football stats market. This could be a chance where players are given betting bonuses in order to highlight that it now exists and give them an opportunity to try it out without risking their own bankroll.
Traditionally, many bookmakers used promo codes to track which players were eligible for bonuses. Usually when signing up for a new account you'd have to quote a specific promo code that would let the site know what to credit onto your account.
These days, betting promo codes are becoming increasingly rare, the tracking has become a lot smarter enabling the whole process to become automatic.
There are some brands that do still operate this kind of system though. These codes are usually added during the sign up and deposit stage. Simply copy and paste them to ensure you're getting the best possible deals out there.
| Brand | Promo Code |
|---|---|
| Betfred | BETFRED50 |
| Matchbook | GET30 |
| Betfair | ZSKAOG |
| 10Bet | SPORT |
| Betdaq | DAQBACK |
| Smarkets | COMMFREE |
In addition to covering all of the best bookies offers, we at Betting.co.uk also look at other gambling promotions too. Our team have skills that extend beyond sports betting and into plenty of other areas. They're passionate about all forms of betting online.
From helping you to find the best bingo bonus to the latest mobile casino free spins deal at top sites, you can always visit us to discover the latest deals and top betting offers.
You will find a wide range of new betting offers at the top UK online bookmakers, but the process is basically the same.
If it is a welcome offer and you are signing up for the first time, then it is important you know the protocol and by following these simple steps, you should successfully activate any offer you are wishing to get involved with.
We have covered all the available best sportsbook welcome offers and free bets, but which ones are the best?
We have broken down the most popular offers here and where you can get them.
Get £10 In Free Bets
On the surface, this betting offer does not look the greatest, but it is not bad. These kind of offers see bettors stake £10 to receive £10 in free bets. Some customers like more money, but you are still getting a free £10 bet.
This is a very popular welcome offer where punters are required to deposit and wager a certain amount in order to receive £20 in free bets.
This is very similar to the above offer, but you will be receiving £30 in free bets instead of £20.
This offer is quite rare because it is not common to receive that kind of amount as a free bet. The best advice is to take advantage of any free bet welcome offer that sees you receive over £30 in free bets.
This offer is extremely rare in the UK, but if you do see a betting site offering £50 in free bets, then our advice would be too claim it before it disappears.
There are a host of online betting offers UK residents can claim, and it’s quite natural for punters to get confused. To select the best betting bonus offers online, it’s a brilliant idea to use an external resource like Betting.co.uk for comparison.
Our experts go through each promotion in detail, checking it themselves to find which ones are the real deal.
At the same time, we remind you that it is very important to read all the terms and conditions for all the best betting sites offers.
That applies whether it's for betting welcome bonuses or those that are given to existing customers. Keep an eye on the T&Cs and remember to enjoy betting bonuses responsibly.
At betting.co.uk we exclusively work with online betting sites that are regulated by the UKGC. That means our list of gambling site offers are trustworthy. We evaluate how reliable an online betting site is before letting you know about their features and bonuses. Our experts have years of experience testing online gambling promotions. They can spot when a bonus shouldn’t be redeemed, as well as being able to identify which casino and sports betting bonuses have the best value.
We think that brands like BetMGM, Quick Bet, Betnero, Betway and PricedUp have some of the best betting offers in the UK right now. However, at Betting.co.uk we always want to give you lots of choice, so our guide will reveal dozens more top deals for you to pick and choose from.
We have found that lots of betting sites have welcome offers that give you free bets. However, you should note that many betting offers like this will still require you to put down your money at some point.
Betting sites are always updating their welcome bonuses, so best check back to make sure that you know who has the biggest sign up offer on the market. One of the best betting offers at the moment is Betfred’s Bet £10 Get £50 along with BetMGM’s Bet £10 Get £40 offer.
Free bets are usually given as sign up betting bonuses, also known as welcome offers. This is part of a marketing effort by the bookmaker in question. However, they're also common as a loyalty offer for existing customers.
Our guide to the best betting bonuses in the UK found that not only do brands like BetMGM and Bwin have great bonuses for new customers, but there are hundreds of different betting offers to choose from.
Users must be 18+. If you are having trouble with gambling then help and advice can be found at begambleaware.org. Please Play Responsibly.