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Cheltenham Sign Up Offers 2024: How to Claim Cheltenham Free Bets?

Last Updated on 05/04/2024
Fact checked by: Mike McKean

With the next Cheltenham Festival just over the horizon, you’ll find promotions aplenty among online bookies right now – but which Cheltenham sign up offers are best?

Well, I’d say any half-decent bonus should be easy-to-claim, with no fiddly activation steps required. Equally, worthwhile bonuses ought to deliver more than just one bonus bet, because Cheltenham’s a huge event with a lot of races, right? And finally, the offer’s wagering requirements shouldn’t be over-the-top, either. Here’s five bonuses that fit the bill.

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Our top horse betting welcome offers in 2024

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Bonus Type
Reset
Spreadex
Recommended
Favicon
4.9/5
Requirements (WR): -
Min. Deposit: £25
Cashable: Yes
Min. Odds: 1/2
Spreadex Bonus
Bet £10 get £40
T&Cs apply, 18+
Go to Spreadex
Get Bonus
Payment Methods
Revolut
Bank Transfer
Cheque
Withdrawal
2 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Show less
William Hill
2.
Favicon
4.7/5
Requirements (WR): -
Min. Deposit: -
Cashable: Yes
Min. Odds: 1.5
William Hill Bonus
Bet £10 and get £30 in Free Bets
T&Cs apply, 18+
Copy
Get Bonus
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
1 – 10 Days
Apps
License
UKGC - UK Gambling Commission
Award
EGR - Horse race betting operator (2023)
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
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Unibet
3.
Favicon
4.7/5
Requirements (WR): -
Min. Deposit: £1
Cashable: No
Min. Odds: 1.40
Unibet Bonus
100% up to £40
T&Cs apply, 18+
Go to Unibet
Get Bonus
Payment Methods
PayPal
Revolut
Neteller
+
Withdrawal
0 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Award
IGA - Online Poker Operator of the Year (2020)
New customers only. Age 18+. Located in the United Kingdom. First losing bet returned as a bonus bet at the same value. Begambleaware. T&Cs apply
Show less
Smarkets
4.
Favicon
4.7/5
Requirements (WR): -
Min. Deposit: £10
Cashable: No
Min. Odds: -
Smarkets Bonus
0% commission for 60 days
T&Cs apply, 18+
Copy
Get Bonus
Payment Methods
PayPal
Neteller
Skrill
+
Withdrawal
1 – 5 Days
Apps
License
UKGC - UK Gambling Commission
Use code COMMFREE to trade with 0% for 60 days. Min. £10 first deposit only using Debit Card or Instant Banking. 18+. BeGambleAware.org. Full T&Cs apply.
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What is the Cheltenham Festival – and what bonuses can you expect?

Every year in March, the quaint English spa town of Cheltenham, Gloucestershire, undergoes something of a transformation. In short, it becomes a horse betting paradise.

If you’re reading my guide here, you probably knew that already, right? But did you know that during the run-up to this four-day racing Festival, you can get your hands on some of the best deals on betting sites year-round?

The “greatest show on turf”, as they call it, features 28 races, and pretty much any bookmaker that offers horse racing among its sports usually unveils a special promotion to celebrate it.

You can expect to see the following kinds of Cheltenham betting sign up offers and bonuses promoted:

Type of bonusHow it worksWhat to watch out for
Free bet offersWith or without a deposit, the bookie will grant you a free bet at Cheltenham – but there will be caveats.Wagering requirements usually apply and you’ll need to use your free bet within a set time limit, too.
Matched deposit bonusesYou’ll need to deposit above a qualifying amount, then the bookie will “match” that amount with a percentage bonus.Wagering and time limitations, again…
Risk-free bet insurance offersYou’ll need to make a cash bet at Cheltenham first, then the bookie will grant you a free bet token if it goes south.Yep, it’s time and wagering T&Cs here, too.

As I said already, some bonuses will be better value than others – which is why you need to compare the market. Or of course, you can rely on yours truly to do that for you.

Which betting brands have the best Cheltenham sign up offers right now?

You came here looking for the hottest Cheltenham sign up offers, and I’m about to deliver. I’ve hunted high and low, compared bookies far and wide, and I’m certain the following brands have the absolute best bonuses right now:

Bwin – serving-up the best all-round package

Bwin casino
Pros & Cons
  • Excellent horse racing coverage
  • Decent welcome offer
  • Quality mobile betting app
  • Welcome bonus just for football

There’s good news and there’s bad news about the latest Bwin sign-up promotion. On the positive front, all players in eligible regions will qualify for an awesome back up bet.

The bad news? At the time of writing, this deal is only applicable for football betting meaning that you won’t be able to use it on all of those horse racing odds, meaning this isn’t, strictly speaking, a Cheltenham sign up offer – although we’re pretty sure that Bwin will have something like this the next time that the event rolls around.

Having said that, Bwin is a great betting brand and certainly shouldn’t be overlooked. I mean, the quality of that bonus alone is hard to match, right? Elsewhere you’ll find a quality horse racing betting service that covers all major races in the UK and Ireland as well as an impressive coverage from all over the world. Bwin also serves up impressive odds for over 30 other sports, and you’ll find that you are given a legal, safe and fair way to play at the UK Gambling Commission licensed bookie.

Bwin
Sports Bonus
4.5/5
£20 Back-Up Bet as Free Bet
Welcome Bonus
|
Go to Bwin
Bet now
Bwin Highlights
  • One of the largest ranges of sports in the current market.
  • Bonuses including enhanced accas, best odds and more.
  • Helpful features to filter the matches quickly.
Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only

Betfred – offering one of the best sign up offers for Cheltenham fans

Betfred sport
Pros & Cons
  • Easy-to-claim bonus
  • Cheltenham bets are eligible
  • Excellent brand reputation
  • 7-day bonus time limit

Betfred is one of many big-name bookies getting in on the Cheltenham hype. Right now, they’re advertising a special welcome bonus where eligible players can land up to £40 in bonus bets – and all you need to do to activate it is drop a small deposit and make a cash bet of £10.

Like all the best bonuses, there are T&Cs in force. For example, you’ll need to make your initial deposit using a debit card rather than an e-wallet, and your free bets must be placed at odds of 2.0 or greater and within seven days of claiming. Aside from that, this is a fairly no-nonsense bonus fronted by one of the best-respected brands in online betting. Great stuff.

Betfred
4.8/5
T&Cs apply, 18+
Play now
Betfred Highlights
  • £60 bonus bet offer for new customers
  • "Pick Your Punt" feature
  • Daily draw prizes of £800 from a £1 stake

Bet365 – advertising an equally good Cheltenham-friendly bonus

bet365 bonus code for new customers
Pros & Cons
  • Cheltenham-friendly bonus
  • Frequent odds-boosts
  • Superb responsible gambling resources
  • £10 cash bet required

Bet365 apparently got the same memo – because their latest bonus is eerily similar to Betfred’s offering. Here, you can claim £30 worth of free bet tokens when joining Bet365 for the first time and betting at least £10 of your own cash up-front.

I’m featuring it on this list of the best sign up offers for Cheltenham because, while it’s not a horse betting bonus specifically, it offers you total freedom to play your free bets on any sport you please - racing included. Later down the line, you can also enjoy odds boosters across more than 20,000 different events with this betting brand, which I think’s just grand.

Bet365
Sports Bonus
4.3/5
Bet £10 & Get £30
Free Bet
|
Go to Bet365
Bet now
Bet365 Highlights
  • New customer offer: up to £30 in bet credits
  • Promotional offers linked to specific sports
  • Excellent football betting odds
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Unibet – promoting the best bet insurance offer

Unibet Reviews & Ratings
Pros & Cons
  • Awesome bet insurance offer
  • Stand-out smartphone apps
  • Reputable iGaming platform
  • No up-front free bets

So, what kinds of Cheltenham sign up offers do these guys have up-for-grabs, then? Well, Unibet has gone for a slightly different approach for Cheltenham this season. Rather than a free bet bonus, they’ve decided to put out a risk-free bet insurance-style offer of the kind I talked a bit about earlier.

Register with Unibet and you’ll qualify for up to £40 back in bonus bets if your initial cash wager misses the mark. The bonus is available to anyone 18+ and based in eligible regions, and the brand offers some incredibly user-friendly Android and iOS apps if you fancy a flutter from your phone.

Unibet
Horse Betting Bonus
4.7/5
100% up to £40
Welcome Bonus
|
Go to Unibet
Play now
Unibet Highlights
  • Free live streaming
  • Best odds guaranteed
  • Top Uniboost deals
New customers only. Age 18+. Located in the United Kingdom. First losing bet returned as a bonus bet at the same value. Begambleaware. T&Cs apply

BetVictor – offering the best bonus bundle

Betvictor Promotion Code for New Customers in the UK
Pros & Cons
  • Two-in-one bonus
  • Easy activation
  • Competitive horse racing odds
  • Bonus requires opt-in

BetVictor’s latest and greatest bonus bundles together free sports bets and free spins at selected casino games. The first part of their Cheltenham sign up offer is worth up to £40 in free bets on horse racing or any other sport you fancy. The second part will net you 50 free spins on Fishin Christmas Pots, an admittedly rather weird Santa-inspired slot machine.

On the racing front, you’ll need to put down a minimum cash wager of £10 to qualify, and can then play through your £40 free bets on any sports odds of 2.00 or more. There isn’t much else to worry about here, making this no-frills offer ideal for less-experienced bettors, to be fair.

Betvictor
Sports Bonus
4.3/5
Bet £10 Get £40 in Free Bets
Go to Betvictor
Bet now
Betvictor Highlights
  • Top sports betting bonus
  • Harry Redknapp’s Bet Boost feature
  • Extensive range of esports betting markets
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

How to spot worthwhile betting sign up offers for Cheltenham

As I keep saying, some bonuses are simply better than others. But how do you spot what’s hot and what’s not? Well, I’d always advise you to keep your eyes peeled for:

Bonus bets that are actually playable on Cheltenham odds

This sounds obvious, but you’d be surprised how many bettors overlook this one. You see, unless you’re dealing with a specialised horse betting bookie, most platforms have insanely broad sport ranges, and their latest bonuses won’t always offer free horse racing bets - they could be casino-only, or restricted solely to rugby, for example.

This sucks, I know, but there’s an easy-enough way around it – any sign up offers around Cheltenham season advertised by reputable brands should have crystal-clear T&Cs just a click away from their ads. So, take some time out to read these before claiming, or simply fall back on me to recommend Cheltenham-friendly bonuses right here on the banners on this page.

Fair wagering and time limits

Now, all bonuses come with wagering requirements, and many impose time limitations on how long you’ll have to play through your free bets, too, as you might’ve spied earlier in my mini bookmaker reviews.

The same applies to Cheltenham sign up offers – especially any that might be available on a no deposit basis. Generally speaking, if the bonus is “free” or easy to access, wagering requirements are likely to be higher-than-average, and time limits stricter, too. Sometimes, you might even have to play through your free bets the very same day you claim. To avoid unnecessarily restrictive terms, I’d advise looking out for offers that advertise:

  • 5x wagering requirements or less.
  • Time limits of 7-days or more.

Bookies with trusted backgrounds

Full disclosure: the online betting market goes a bit bonkers around Cheltenham betting season. You’ll see bonuses promoted left, right and centre – so of course, you need to be extra-cautious to ensure you’re only eyeing-up those advertised by trusted bookies.

Naturally, all the betting platforms you’ll see me whittling on about on my site have already been vetted for their trustworthiness, but if you decide to go looking elsewhere, make sure you only pay attention to brands that have:

  • An appropriate license for your location.
  • Support for trusted payment options.
  • An SSL-encrypted website.
  • Responsible gambling resources.

Conclusion – Choose carefully when comparing Cheltenham sign up offers

It’s the season to bet on horses, as we’ve seen with all the great bonuses I’ve been talking about here.

But before you sink your teeth into any of the above, or any other Cheltenham-friendly bonuses you’ve spotted elsewhere, it’s essential to double-check that both the bonus (and the brand offering it) are legit, fair and, of course, worth your while. Oh, and don’t forget that the bonus itself should be easy-to-claim, without too many finicky rules, too. That’s about all, folks.

Claim the best betting bonuses of 2024

Spreadex
1.
Favicon
4.9/5
Bet £10 get £40
Min. Deposit: £25
Go to Spreadex
Get Bonus
T&Cs apply, 18+
Betdaq
2.
Favicon
4.9/5
Get Bonus
T&Cs apply, 18+
Betfred
3.
Favicon
4.8/5
Get Bonus
T&Cs apply, 18+
William Hill
4.
Favicon
4.7/5
Bet £10 and get £30 in Free Bets
Copy
Get Bonus
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply.
Unibet
5.
Favicon
4.7/5
100% up to £40
Min. Deposit: £1
Go to Unibet
Get Bonus
New customers only. Age 18+. Located in the United Kingdom. First losing bet returned as a bonus bet at the same value. Begambleaware. T&Cs apply

Cheltenham sign up offers FAQ

🧐 Which betting sites have the best Cheltenham bonuses?

Bet365 and Unibet are worth a look. Check out my reviews of each here at Betting.co.uk.

👀 Are Cheltenham betting sites legit?

Sure, just so long as they’re licensed where you live. Take a look at my series of guides right here at Betting.co.uk for more advice on this subject.

🔎 Where can I find special odds-boosts for Cheltenham?

I’d check out Betfred and BetVictor, but in my Cheltenham guide, you can get the lowdown on all of today’s hottest horse betting brands.

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