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What Does Betano's Partnership with Aston Villa mean for Bettors?

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Last Updated on 20/04/2025
Fact checked by: James Leeland

Betting and sport goes hand in hand, and that now includes sponsorship with some of the biggest names in football securing deals with betting. Betano and Aston Villa are the latest pairing to join forces.

The Betano Aston Villa deal sees the Premier League club receive a substantial amount of money with Betano becoming their main shirt sponsor and the club’s principal partner. This page will explain that deal and what it means to fans of Aston Villa and Betano.

What Is The Aston Villa Betano Deal Worth?

The 2024-25 season for Aston Villa and their supporters is massive and could be the most important campaign the club has participated in for years.

The Villans will be taking part in the Champions League this season, the first time they have been at the top table in terms of competition for 41 years.

They need to look the part on and off the field when going up against teams like Bayern Munich. Betano and Villa have come to a deal that sees Betano as the club’s new principal partner and will see their logo featured on the front of the playing shirts for at least the next two seasons.

So how much is the deal actually worth?

It has been reported that the Aston Villa Betano deal will be worth £20 million a year, meaning it is a £40 million deal for the full two years. It is also the most lucrative shirt sponsorship in the club’s history.

The shirt sponsorship will only be allowed for two years even if the two extend their partnership. This is because betting companies will soon be banned from appearing on the front of football jerseys.

Betano - Pros And Cons

Here are a few pros and cons on what you can expect at Betano. This will help you make your mind up whether to use the website and app even if you are not an Aston Villa fan.

Betano mobile betting
Betano: Pros and Cons
  • Lucrative offers
  • IOS and Android app available
  • Good range of payment methods
  • Customer support not 24/7 at the moment

What Deals Are In Place For Aston Villa Fans?

Betano have promised good times ahead for Aston Villa fans who sign up as a customer with Betano.

Once the deal was announced, Betano offered Villa fans the opportunity to create a new account and claim a free £5 bet ahead of the Premier League season. That deal has since expired, but there will be more offers and deals in the pipeline.

Betano have revealed that rewards will be available for Aston Villa fans that range from playing kits, footballs and even tickets to watch the Mighty Villa at Villa Park.

There have been small hints that there could be special meet and greet prizes for customers to meet their favourite players at Aston Villa’s training ground.

How To Sign Up With Betano

Follow these simple steps in order to become a Betano customer and make sure you opt in to any offers that relate to Aston Villa.

  1. Go To Betano
  2. Sign up as a new customer
  3. Click on any Aston Villa related Promotion offer
  4. Claim the offer or enter the competition

Betano Promotion Offers And Deals

Betano might be the official partner of Aston Villa thanks to this multi-million pound deal, but that does not mean football fans of other teams can miss out on all the fun.

Below are a couple of Betano bonus deals that football fans can get involved with by signing up as a customer with Betano.

Football Welcome Offer - Bet £15 Get £40

This deal is for new Betano customers and has to be activated by using the mobile app. New customers are encouraged to sign up and deposit £15 in order to receive their rewards. Bettors will receive 3 x £10 free bets and a £10 slots bonus on the game Big Bass Mission Fishin.

Follow these simple steps:

  1. Download the Betano Mobile App
  2. Create your new Betano account
  3. Deposit at least £15
  4. Place your first bet with odds greater than Evens on any sports market

The free bets are as follows:

  • A £10 free bet to be used on any football market
  • A £10 free bet to be used on any doubles or higher odds
  • A £10 free bet to be used on any Premier League correct score market
  • A £10 slots bonus which can only be used on Big Bass Mission Fishin

Sports Welcome Offer - Bet £10 Get £10

A similar offer to the Football Welcome Offer - but without as many rewards. New customers need to register a new account and opt-in to the offer. Once set up and the bettor has deposited £10, a free £10 sports bet will appear in their betting account.

Follow these simple steps to activate the Sports Welcome Offer

  1. Head over to Betano
  2. Create a new account
  3. Opt-in via the Offers page
  4. Make your first deposit of £10 or more
  5. Bet £10 on any sports market
  6. Receive your free £10 bet to be used on any sports market

Conclusion

This a great deal for both Betano and Aston Villa. Betano are working hard to become a worldwide name in the world of sports betting. Making connections with football clubs - especially ones in the Premier League - is the way to go with so many eyes on the product.

Millions of people each week watch the Premier League and Champions, so it’s a win-win for Betano as more and more eyes will be on their business and wonder what it is.

It is massive for Aston Villa as well. It’s their biggest ever deal in terms of shirt sponsorship and once betting companies are banned from appearing on kits, they might not receive an offer like this again.

Having special prizes available for Aston Villa is a nice touch as well. It looks like this partnership could prove beneficial to both Villa and Betano.

Aston Villa Betano Deal - FAQs

⚽ How Do Aston Villa And Betano Benefit From This Deal?

Aston Villa Football Club will receive £20 million a year for two years thanks to this deal with Betano. The Villa playing shirts will feature the Betano logo and with Villa playing in the Champions League and Premier League this season, there is potential for millions of new customers getting involved with Betano.

👕 Does Betano Sponsor Any Other Football Team?

Betano are now the official principal sponsor for Aston Villa, but Betano is also the global sponsor for the UEFA Europa League and Europa Conference League and played a part in the sponsorships during Euro 2024. In terms of a football club, they only sponsor Aston Villa to this degree.

❓ Do I Need To Be An Aston Villa Fan To Claim The Welcome Offers?

No, the sports welcome offer and the football welcome offer are available to every new customer that signs up. The Aston Villa kits and tickets prizes are a separate thing. 

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