Sportingbet Sister Sites: Similar Sites & Best Alternatives

About Sportingbet - And why you might look for alternatives.

Before we present you with some alternatives, let’s first take a quick look at what Sportingbet is, alongside its strengths and weaknesses. Sportingbet is an online bookmaker and casino that’s owned by LC International Limited and is licensed here in the UK by the Gambling Commission (UKGC).

The site has a fairly basic but quite functional design that we like, but some might find it a little old school. The sports betting market and casino game selection are both decent, and the odds are generally quite competitive.

If you’re not a current punter with this online bookie, you can read more in our Sportingbet review. But for now, let’s highlight the pros and cons of this site so we can present you with some alternatives.

Are there any Sportingbet sister sites?

As we mentioned above, the Sportingbet brand is owned by LC International Limited. This Gibraltar-based company owns several other gambling brands, including some of the best bookmakers online like Ladbrokes and bwin.

Additionally, it is also the parent company of multiple online casinos and bingo brands, including Gala and Foxes, which will be household names for many of you.

Are there other betting sites like Sportingbet?

For those unaware, a “sister site” by definition, is a brand or website that’s owned and operated by the same parent company. In this case, Sportingbet, bwin, and Ladbrokes can all be considered as sister sites.

However, in recommending some alternatives, I’m also going to include a site that’s similar but not technically affiliated with Sportingbet. BetMGM is similar to Sportingbet in many ways, only a bit more modern, and with some Las Vegas-style American flair.

Sportingbet alternatives - The best welcome offers

One of the very few setbacks of Sportingbet is that it currently doesn’t have a conventional welcome offer. Instead, you can only get “Best Odds Guaranteed” on horse racing.

If you’re looking for something a bit better when you sign up, here are three betting promotions for new punters at our top three sites like Sportingbet:

BetMGM signup offers

Let’s start by taking a look at the two welcome offers that you can claim at BetMGM UK:

Sports betting welcome offer - Bet £10 & get £40

To get this bonus, you must register and deposit at least £10. You then need to wager this £10 in full on sports bets at even odds (2.0) or greater.

When you’re qualifying bets have been settled, you will get 4 x £10 free bets as follows:

• £10 acca bonus bet
• £10 free BetBuilder
• £10 football bonus bet
• £10 horse racing bonus bet

Casino bonus - Play £10 and get 100 free spins

If you deposit £10 and wager it in full in the online casino within seven days, you will get 100 free spins for the online casino. Please note that you must choose between the sports and casino offers - sadly, you can’t have both.

Ladbrokes welcome bonuses

Now let’s take a look at what Ladbrokes has to offer its new punters:

Sports bonus - Bet £5 & get £20

To get this welcome offer, you simply need to register, deposit, and wager £5 on one or more sports bets at odds of 1/2 or greater within 14 days. Once that’s done, you will get 4 x £5 free bets to use on any sports betting market.

Casino promo - Play £10 & get £30

Alternatively, you can instead deposit £10 and play through it entirely in the online casino. Do this and you’ll get a £30 online casino bonus.

bwin new customer promotions

Last but now least, here’s what bwin has to offer you as a new player:

Sports offer - £20 backup bet

To get this bonus, you need to deposit £10 or £20 and use it on a sports bet with three or more selections. If this bet loses, you will get a free football bet token worth 100% of the value, up to a maximum of £20.

Casino welcome offer - 100 free spins

New players in the online casino can get up to 100 free spins as a welcome offer. It’s also worthwhile checking your online casino account from time to time for personalised offers.

Similar sites to Sportingbet - A closer look

Now that we’ve covered the welcome offer, let’s take a deeper dive into what these online bookies and casinos have to offer you. We’ve focussed on some key areas, including sports bet selection, markets, and the mobile app.

BetMGM - The best site like Sportingbet overall

Let’s start by taking a look at our top alternative, which is also the only one of the three that isn’t a sister site to Sportingbet. BetMGM is a US-based online gambling brand, fronted by Chris Rock, that launched its services in the UK in 2024.

While it has brought a degree of American showmanship to the UK betting scene, it hasn’t forgotten what us UK punters want. One cool feature is Golden Goals, which is a free-to-enter side game that you can participate in by predicting six correct scores for the weekend’s football. Get between two and six results right, and you can win a share of £1,000,000.

Another standout feature of this online bookie is the mobile app, which looks cool with its dark background and VIP Vegas-style design. More importantly, it's super easy to navigate and works very quickly. The functional speed and lack of glitches make it the ideal mobile tool for in-play betting.

Ladbrokes - A trusted UK classic

For most of you reading this, the Ladbrokes brand probably needs no introduction. After all, their retail betting shops are still a mainstay on most UK high streets. However, we’d argue that it’s even better when it comes to online betting.

Besides brand recognition and trustability, Ladbrokes has a lot to offer, including a wide range of sports betting markets, 130+ online casino games and an online poker room. There’s good news here for high rollers as well, as the maximum win limit is £1,000,000 for Premier League football and other major sports markets.

For the casual punters among you, the minimum deposit is just £5 and the 10p minimum bet limit is one of the lowest online in the UK. This household name bookie might have been around since the mid-90s, but it has consistently shown an aptitude for modernizing.

bwin - The top Sportingbet sister site

Like Ladbrokes and Sportingbet, bwin is also owned by LC International Limited. Having launched in 1997, it is one of the oldest online gambling operators in the UK. But how and why does it live up to its stellar reputation?

With more than 40 betting markets, this is one of the largest and most wide-ranging online bookmakers there is. While it’s great for footy, rugby, and horse racing, it’s also the place to find niche markets, including entertainment, TV betting, and esports.

With over 1,500 games to choose from it also ranks as one of the best casinos like Sportingbet. The casino lobby is massive in general, but what’s more impressive is that there are over 100 slots that are exclusively available at bwin. On top of that, there’s an online poker room that accepts micro stakes, which is ideal for beginners.

How to pick the best sites like Sportingbet

We’ve presented you with three great alternatives to Sportingbet, but you don’t have to take our advice. While our expertise can make things easier for you, we also want to show you how you can pick your own alternative and discover the right UK gambling site for you.

With that in mind, here are some of the main things that you should consider when searching for a new online bookie:

Conclusion - Discover more sites like Sportingbet today

There you have it friends, the three best alternatives to Sportingbet for 2025. To summarize, BetMGM offers an excellent app design with a very generous welcome offer for sports punters or new casino players. Ladbrokes remains one of the best and most trusted UK betting brands, meanwhile, bwin has the largest selection of casino games and betting markets.

Take a look at these amazing sportsbook bonuses

Sportingbet sister sites FAQ