These are the most popular locations of the Tour de France 2024

Publish Date: 21/06/2024
Fact checked by: Mike McKean

Let's be honest: the Tour de France isn't just about a bunch of insanely talented cyclists battling it out - it's also about the jaw-dropping landscapes they speed through that make this legendary race so popular. From expansive flower fields to charming mountain villages and vibrant cities - it often feels like a travel brochure come to life.

This year, you don't need to sit by the TV with a notepad for travel inspiration. Betting compiled the most popular places visited by the Tour de France in 2024 by checking all the locations featured in this year's Tour, analysing Instagram and TikTok hashtags, tracking down the top spots, and neatly listing them for you. And guess what? France isn't even the top destination for this year's Tour!

Here are some key findings:

  • Surprisingly, it's not France but Italy that dominates the top 10 list of the most popular Tour de France locations for 2024. Italy secures an impressive seven spots, with Florence taking the number one position.
  • Coming in at number 2 is Bologna, also in Italy, followed by the glamorous Monaco.
  • This year, the final destination of the race isn't Paris but Nice. The city on the French Riviera takes the fourth spot on the list of the most popular locations of the Tour de France 2024, making it the top destination in France.

This year, Italy has the honour of hosting the Tour de France. The race will begin in the stunning city of Florence, located in Tuscany. Florence not only kicks off the Tour but also stands out as the most popular destination visited by the Tour de France 2024, our research finds. It surpasses Bologna and Monaco, which take second and third place respectively.

So, what makes Florence so beloved? Well, how about its iconic Duomo, the famous Florentine steak known as "bistecca alla fiorentina," or the incredible masterpieces by Botticelli, Leonardo da Vinci, and Michelangelo housed in the Uffizi Museum?

Florence Italy


Nice takes top spot in France

Just missing the top 3, we find Nice, which this year takes over from Paris as the Tour de France's final destination, due to the Olympic Games. The seaside resort on the Mediterranean coast secures the 4th spot, making it the highest-scoring French city. What makes Nice such a popular destination? You can stroll along the iconic Promenade des Anglais, swim in the Mediterranean Sea, or explore the vibrant antique markets, among many other attractions. And of course, you can witness the Tour's grand finale, as Nice is part of the 21st and final stage of the race.

Nice France


San Marino makes it to the top 10

Moving further down the top 10, we find San Marino, which is featured in the first stage of the Tour. This tiny state earns the 8th spot on the list, thanks to its panoramic views, picturesque streets, and tax-free shopping opportunities. However, the riders don't have much time to enjoy it as they swiftly move on from San Marino to the Italian city of Rimini, which also secures a place in the top 10. Rimini, a seaside town on the Adriatic Sea, even ranks higher than San Marino, claiming the 7th spot on the list.

What you shouldn't miss...


Nothing against all the big cities, but the charming villages and surprising views really make the Tour de France the visual treat that it is! So, if you prefer to avoid the hustle and bustle of large cities, consider visiting the colourful Villefranche-Sur-Mer in southern France, which ranks 22nd among the most popular Tour de France cities this year, and for good reason. This village, just a stone's throw away from the chic Nice and Monaco, often serves as a filming location for blockbusters from both home and abroad. Immerse yourself in the old town, enjoy the views from the citadel, and don't forget to indulge in the local cheeses, olives, and freshly caught fish. Villefranche-Sur-Mer is part of the 21st stage of the Tour de France this year.




Food and drink lovers should keep an eye out during the sixth stage of the Tour de France this year. The route passes through the charming French town of Meursault. This wine haven in Burgundy ranks 30th on the list. Get ready for expansive vineyards, the impressive Chateau de Meursault (where the riders could potentially stop for a wine tasting), and the stunning Gothic architecture of the Hospices de Beaune.


For those who prefer rolling hills and green vistas, the French village of Jausiers will surely delight. This mountain village in Alpes-de-Haute-Provence is at the bottom of the list of the top 100 most popular Tour locations this year and is - not by chance - the perfect spot for long bike rides and hikes.




To determine the most popular Tour de France locations of 2024, we analysed the number of tagged posts on Instagram and TikTok for all places visited by the tour this year, using the search term #{placename}. The results from Instagram and TikTok were combined, and the top 100 list was compiled based on these aggregated counts.

In the analysis of Nice, Agen, Pau, and Gap, the focus was on evaluating tagged Instagram posts per location rather than the number of hashtags, taking into account the diverse interpretations linked to these hashtags. For Dijon, where accurate hashtags were lacking on Instagram, the corresponding data similarly relied on post counts per location.

Data accurate as of May 5th, 2024.

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